Detailed explanation of China Mobile's 4G tariff
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On May 14, China Mobile released a new 4G package policy, announcing a comprehensive reduction in tariffs, and launched new package policies such as traffic sharing and extending the zeroing cycle to half a year. The main contents of China Mobile's new 4G tariffs are: 1. Lower threshold. The minimum package fee is reduced from 88 yuan to 58 yuan; at the same time, a new 30 yuan package with 500MB of traffic is launched. 2. The unit price of 4G traffic is reduced by 50%. Taking the 70 yuan 1G traffic package that users are most concerned about in the original 4G package as an example, 70 yuan can get 2G traffic in the new package. 3. Unified 2G/3G/4G tariffs. China Mobile has uniformly reduced the traffic tariff outside the 2G/3G package to 0.29 yuan/MB, which is consistent with the 4G package. 4. Traffic sharing. Users can authorize 4 relatives and friends to share the 4G package traffic, and each person will be charged a function fee of 10 yuan per month. 5. Support for old users to upgrade. Customers of the original Global Internet Package and Business Travel Package can smoothly upgrade to 4G Internet Package and 4G Business Travel Package. Other customers who have not yet used 4G services can easily change their original packages to 4G optional packages and 4G flying packages. Compared with the original packages, the traffic has increased significantly. Customers who do not want to change the original main package can choose to add a 4G traffic optional package, and the original main package will remain unchanged after the addition. 6. The package traffic is extended to half a year. The traffic "quarterly package" and "half-year package" have been launched, and the package balance clearing cycle has been extended from one month to one quarter or even half a year. 7. Automatic traffic reminder. 500 yuan or 15GB double cap outside the package. 8. 4G package takes effect in the month of application. The new 4G tariff package will be officially implemented on June 1, and users will apply for it in the same month and it will take effect in time. This is more affordable and reliable than China Unicom's 3G+4G unified package, which is applied this month and takes effect next month. The package content still needs to be improved Compared with the previous 4G old package, China Mobile's new tariff is already the most affordable 4G package among the three major operators, and the traffic price has dropped by more than 50%. Moreover, China Mobile currently has the most complete 4G network deployment (currently 260,000 base stations, 500,000 within the year. China Unicom's goal within the year is 50,000, and China Telecom's goal within the year is 200,000). However, in my opinion, there are still some problems that need to be improved: 1. For traffic sharing, each person needs to pay a 10 yuan function fee per month. Lu Wenchang, deputy general manager of China Mobile's marketing department, explained that this is based on international practices, and there are also costs for China Mobile's network billing and data debugging. For old users and VIP users of China Mobile, the next step will be to consider exempting and reducing the traffic sharing function fee. 2. The time for package traffic not to be cleared is extended. In this regard, the students of China Mobile explained that China Mobile currently has a huge number of users (more than 700 million), and a one-size-fits-all approach is definitely unrealistic. The extension of the package balance clearing cycle from one month to one quarter or even half a year is also a huge improvement, and China Mobile will gradually improve it. 3. One number multiple card service. In 2013, Li Yue, president of China Mobile, said in Guangzhou that China Mobile planned to launch a one number multiple card service in consideration of the characteristics of 4G big data. Users can use one China Mobile number to share data traffic among multiple terminals such as mobile phones, pads, and wearable devices. Lu Wenchang, deputy general manager of China Mobile's marketing department, told the author that this service is being piloted in Guangdong Mobile, and please give China Mobile some time. Future highlights 1. Flexible billing. Lu Wenchang, deputy general manager of China Mobile's marketing department, said that China Mobile's 4G tariffs will continue to improve, and it is currently piloting "flexible billing" and "intelligent matching" in four provinces. Simply put, it means that users are charged according to how much they actually use, and there is no basic package. Users can also choose a more favorable package. For excess data and voice, etc., intelligent matching will be achieved and settlement will be made according to the most favorable package. 2. Enhance the enterprise's "directional traffic" and other backward charging models. China Mobile is also increasing cooperation with enterprises to develop a backward charging model after directional traffic. That is, enterprises purchase traffic and direct it to users for use, such as Internet video companies offering users free traffic for watching videos. Lu Wenchang said that more than 70 companies have cooperated with China Mobile. Regarding sensitive issues such as 4G terminal prices and 4G network coverage that the outside world is concerned about, Xing Hongtao, deputy manager of the pricing department of China Mobile's marketing department, said that China Mobile has built 250,000 4G base stations, which is already the best 4G network in the world, and will complete the construction of 500,000 base stations by the end of the year. There are more than 50 4G terminals on sale, and China Mobile has more than 70 in its terminal inventory. It should be said that after five years of 3G delays, China Mobile is making full efforts to fight the 4G first-mover battle. With the improvement of 4G network coverage, the increasing abundance of 4G terminals, and the reduction of 4G tariffs, China Mobile's series of 4G combination punches are in place. Starting from June, with the full launch of China Mobile's offensive, the domestic 4G market will usher in a turning point for a full outbreak. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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