Why is Momo still thriving even after KuaiBo died?
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Quick broadcast secrets and everyone have had problems one after another. I originally wanted to write a lighter article about "the website that was suddenly shut down is the most popular among the people". But when I actually collected materials, I found that there is far more to say here. Why are these gray area technology companies repeatedly banned? Momo is labeled as a "hookup tool", but it is actually very wronged. On the contrary, WeChat, which is high-end, has done a lot of such things. Why is this? There are always some websites that are popular with the people, but they are shut down for some reasons, but the matter is far from over: more similar applications and websites have emerged, a bit like what Lu Xun wrote in "Medicine": "One me fell down, and thousands of me stood up." Quick broadcast went from announcing "reformation", to being reported and raided by a large number of police, to being identified by the Office of Anti-pornography and Anti-illegal Publications as spreading obscene and pornographic information and being investigated. In less than a month, this "temple" for otakus that took seven years to build collapsed in an instant. It is said that the Office of Anti-pornography and Anti-illegal Publications has been paying attention to Quick broadcast company for a long time and has received many reports from the public and industry insiders. It would be abnormal if “industry insiders” did not report the pirated videos played by Qvod. It is reasonable for parents who caught their children using Qvod to report it, but I believe there must be a large number of “traitors to the people” who thanked the original poster and then reported it to the Internet police. Please reflect on yourself. Qvod was investigated first, and then Thunder Cloud Broadcast knelt down to beg for life. Recently, there were rumors that Thunder Cloud Broadcast was also investigated. In fact, it was Xunlei’s “active adjustment”. It also publicly stated that the company actively cooperated with the national “crackdown on pornography and illegal activities-clean up the Internet 2014” special action and resolutely resisted any obscene and pornographic content and content that may involve copyright issues. The Chinese version of the anonymous social application “Secret” was removed from Apple’s shelves for two reasons: First, Secret is full of malicious rumors and pornographic information, and it takes only a few minutes to forward 500 messages. Second, and more reliable, Secret was reported for plagiarizing the original American version of Secret, and Apple’s App Store removed it from the shelves. However, under the heavy profit, there must be a brave man, and the removal of Secret from the shelves cannot stop the enthusiasm of YY and Papa. YY, which focuses on the gaming field, has quietly launched a similar application "Private Circle" and put it on the shelves of major Android markets. "Hehe", created by the former core team of Papapa, was also launched recently. It is said that "Hehe" introduces the concept of friend intimacy in anonymous social networking among acquaintances, and can effectively avoid the problem of malicious rumors in anonymous social networking among acquaintances through algorithms. What is the meaning of "shooting the first bird to come out", do you understand now? Hehe. But there are always some websites and applications that we think will definitely be closed, but the fact is that they not only survive successfully, but also live more and more prosperously. Momo's nickname "Hookup Artifact" is probably known to everyone. How can such an application survive? Yes, it is not only very safe, but also going public! Recently, there are rumors that Momo is in contact with investment banks such as Morgan Stanley and Credit Suisse for listing matters. In the latest round of private equity financing, Momo's valuation has reached 2 billion US dollars. Momo has repeatedly emphasized its positioning: it is stranger social networking, not hookup! But the effect is not great. When everyone talks about "Hookup Artifact", the first thing that comes to mind is still Momo. WeChat began to emphasize its O2O attributes this year, and gradually washed away its bad reputation. In order to prove that Momo is innocent, an enthusiastic netizen did a small investigation: in the famous Clivia community, there is a group called "Daguerre's Flag", and the people in it like to make their "hooking stories" public. In order to know how this group of people find objects, the netizen searched for the keywords "Momo", "WeChat", and "Weibo" in the "Daguerre's Flag" group. The result was 222 posts with "WeChat" in the title, 12 posts with "Weibo", and only 2 posts with "Momo"! What does this mean? You all wronged the good people! WeChat is the real magic weapon, okay? In fact, this also shows two things: on the road to WeChat's growth into the king of mobile social applications, it has been successful in all kinds of applications, whether intentional or unintentional, and Momo and the like are just a floating cloud, and they have no strength to be compared with it. In addition, it does expose the problem of Momo's unclear positioning. "Stranger social networking" is also very unfamiliar to Chinese people. In the early stage of market education, "hooking up" was used as a marketing method. We didn't want to leave too deep an impression on the audience, so that everyone ignored the true identity of Momo. Every day, you can see Momo's advertisements in the subway station. It is trying to tell everyone that it is interest that brings a group of strangers together, not sex. The boring story is over. I want to say two points. First, to become an awesome application (website), it must have the characteristics of meeting the basic survival needs of human beings. Why are Kuaibo and Mimi banned repeatedly, and why is Momo's marketing so successful? It is because they satisfy human nature. Kuaibo satisfies human greed for free lunch and infinite desire for lust; Mimi sees through the human interest in spreading gossip in the social system; Momo has become a "hooking up artifact", which just caters to the human desire to break free from the shackles of morality and the psychological excitement of a relationship between men and women without responsibility. Second, the difference between Momo and WeChat is that in the early stage, Momo actively used the "artifact for hooking up" to market itself (although it does not admit it now), and after it formed an influence, WeChat accidentally took advantage of it. Later, WeChat successfully washed its name by taking advantage of the "artifact", but Momo could not wash its name even if it jumped into the Yellow River. Why is this so? WeChat has achieved a more extreme user experience; from social networking to O2O, WeChat has continuously expanded its own attributes; WeChat's biological father is Tencent; WeChat focuses on products. Momo, not only cannot compare with WeChat in terms of products, funds and technology, but is also blinded by the market's gorgeous marketing. Moreover, in the Chinese environment, there is no future for skirting the rules. Technology companies wandering in the gray area, wake up. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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