Microsoft has released the third generation of Surface, a tablet laptop equipped with Intel Core processors, and more importantly, Microsoft is trying to solve a long-standing problem with this device. We know that tablets and laptops have their own advantages and disadvantages, and choosing between the two often makes consumers hesitate. Microsoft believes that Surface Pro3 can solve the above problems, but in fact it is still designed for a certain group of users. Why is Pro 3 a dish for some people? For a period of time, Surface Pro 2 was one of the favorite devices of some users because it was very unique in many ways. In fact, most consumers who like Pro 3 like Pro 2 last year for the same reason, because it can do many things that other devices can't do. This year, Pro 3 not only integrates tablets and laptops, but also launches two cool hardware, stylus and integrated stand. The integrated stand means that users can watch streaming videos comfortably without having to buy additional shell accessories, worry about wires tangled around, and you don't have to find a pillow to lean on the tablet. In short, users can now prop up Pro 3 anytime, anywhere. As for the stylus, you can easily draw on the drawing tablet application, maybe you can become an amateur digital artist. Of course, its biggest use is still handwritten notes, and compared to typing with your fingers on the touch screen, the stylus is obviously better. At present, the supplier of stylus and touch technology for Microsoft Surface Pro 3 is N-trig, which has excellent experience in developing digital graphics processing and handwriting functions. Why is Pro 3 not popular with some people? The biggest change of Microsoft Pro 3 is the improvement of portability, screen size, and so-called "lapability". The larger screen size is obviously a good improvement for some people, because it means you can draw a bigger picture, and with the help of the integrated stand, portability is greatly improved. But this also brings a problem, that is, some people are already accustomed to standard laptops, and they can't accept such a tablet notebook for a while. For "lapability", if a perfect laptop has 10 points, then Surface Pro 3 should be able to get 7 points, while Surface Pro 2 may only have 4 points. Whether it is screen size or application convenience, Microsoft is more inclined to build Surface in the direction of tablet. We are in an era of full PC. If there are some special innovations, it is obviously a good thing, and of course it will attract some users. And as a portable hardware, Pro 3 also has some advantages in size. But Surface 3 does not solve the tablet/PC problem. In fact, it may be regarded as a "third category" product. Do you want a tablet? Or a PC? Or you can try Surface 3, because it can also easily PS photos with a stylus. Different compromises are also compromises Compared with tablets, Pro 3 is a completely different device. Recently, Panos Panay, vice president of Microsoft Surface, seemed very disdainful when talking about tablets, but he ignored a problem, that is, in the eyes of consumers, there is no competitive relationship between tablets and laptops. And in fact, it is true. It seems that books, magazines, smartphones, and small electronic devices that people use in their spare time are the competitors of tablets. From this point of view, it seems that there are some problems with the positioning of Surface. Moreover, even compared with a laptop, Surface cannot be truly a "laptop". It needs to be equipped with a Type Cover, and this peripheral is expensive. We know that the lowest price of Surface Pro 3 is $799, and the Type Cover costs $130. From the current situation, Surface Pro 3 is an excellent tablet notebook, but it seems that it is not a member of the notebook ranks. Whether it can be successful or not still needs to be verified by the market. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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