Just as Zhang Yimou's art blockbuster "Coming Home" swept hundreds of millions of box office in the country recently, a photo of the male lead of "Coming Home" Chen Daoming holding a high-end mobile phone was circulated, which also revealed Chen Daoming's latest advertising endorsement product, namely the new business mobile phone customized by China Unicom - "Samsung Daqi III" G9092. It is reported that the mobile phone will officially start pre-sale today, and its mysterious veil will be unveiled soon. Users can make an appointment and register at the designated business hall of China Unicom. The new generation of Daqi mobile phone has selected Chen Daoming as the spokesperson. The pre-sale poster of the China Unicom business hall shows that an elegant man with temperament is pointing forward, and the narration on it reads "Who is the next Daqi person", and the narration on the left reads "Samsung Daqi III will be launched soon, please stay tuned." However, sharp-eyed people have discovered that although the spokesperson of Daqi III in the above picture does not show who he is, his clear body outline is very similar to that of the famous actor Chen Daoming. And people familiar with the matter revealed that the spokesperson of Daqi III is Chen Daoming. Samsung Daqi III is the annual high-end business phone customized by China Unicom from Samsung this year. Previously, the industry has disclosed that Daqi III uses unusual operation methods, which significantly differentiates it from existing high-end mobile phones in appearance and price, and strives to create a business smartphone for business people that reflects the owner's exclusive and unique taste. However, who will be the celebrity spokesperson for such a high-end business smartphone has always been a topic worth studying, because after all, this business phone customized by China Unicom is extraordinary and has an important status, which places high demands on the spokesperson. Chen Daoming's temperament is quite consistent with Samsung Daqi III. It is revealed that since the beginning of this year, Samsung Daqi III has begun to think about inviting spokespersons after its positioning and design were finalized. China Unicom and Samsung hope that the spokesperson for Daqi III must at least meet the following characteristics: first, he must be a famous male figure, because Daqi III targets the male elite; second, the spokesperson must have temperament and connotation, because Daqi III needs to highlight taste and show a kind of bearing; third, the spokesperson must have a low-key and restrained image, because while pursuing excellent performance and high-end atmosphere, Daqi III hopes to give users a restrained and unobtrusive feeling. At this time, news about the latest masterpiece of the great director Zhang Yimou, "Coming Home", topped the list of major media, including Zou Jingzhi as the screenwriter, Chen Daoming as the male lead, Gong Li as the female lead, etc. Chen Daoming has successfully portrayed many great figures in history and has long been hailed as "China's best actor". His humble and elegant, low-key and restrained temperament, successful career, and good reputation in the industry are very consistent with the positioning of Samsung Daqi III, and he was soon considered to be the spokesperson for Samsung Daqi III. After negotiations, until the hot release of "Coming Home", it was finally decided that Chen Daoming would endorse China Unicom Daqi III. According to media reports, on May 16, Zhang Yimou's new film "Coming Home" was released, and the box office exceeded 100 million after only 4 days. Chen Daoming's Lu Yanshi received rave reviews, and his acting skills were once again widely discussed and became a hot topic. His endorsement of high-end business mobile phones this time will also make Daqi III impressed. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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