Why Sony's PS4 is more popular than Xbox One
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Sony PS4 and Microsoft Xbox One have been "competing" with each other. In terms of sales, PS4 is in the lead. Why is Sony PS4 more popular than Xbox One? The British game magazine Edge recently published an article, which disclosed a set of sales data of next-generation consoles. The article said that Phil Harrison, vice president of Microsoft, confirmed in an interview that the global sales of Xbox One have exceeded 5 million units, but the report also stated that the actual sales of Sony PS4 have reached 9 million. This means that Sony PS4 continues its previous leading position. In April this year, Sony and Microsoft respectively released the sales status of their consoles at that time. At that time, PS4 was "actually sold 7 million units worldwide" and Xbox One was "5 million units shipped worldwide". 1. Price advantage Sony PS4 is priced at US$399, while Microsoft Xbox One is priced at US$499. PS4 is relatively cheaper. Sony has learned the lesson of pricing on PS3. PS3 was launched one year later than Xbox 360, but the price was US$200 higher, which gave Xbox 360 a competitive advantage. However, Sony subsequently lowered the price of PS3, and the sales of the two game consoles were almost tied. However, Microsoft is also adjusting its pricing strategy. Microsoft announced that it would start selling the Xbox One model without Kinect in June, priced at $399, which is the same price as PS4. 2. Sony's advertising investment is higher After analyzing the data from January to May 2014, the research institution iSpot found that Sony's spending on TV advertising for PS4 far exceeded Microsoft's spending on Xbox One. As of the end of May 2014, Sony spent about $59 million, while Microsoft spent only $34.7 million. The marketing budget of PS4 is nearly double that of Xbox One. Sony has placed large advertisements on many TV stations such as FOX, FOX Sports, Comedy Central, ESPN, and TNT. 3. Wider sales areas Xbox Chief Marketing Officer Yusuf Mehdi once said that if you only look at the sales bill, PS4 sales are indeed ahead of Xbox One, but PS4 has been sold in 40 countries and regions around the world, while Xbox One has only been launched in 13 countries. In September, Microsoft's new console Xbox One will begin to be sold in the second batch of countries and regions, including Japan, mainland China and Hong Kong. Microsoft Xbox One is expected to narrow the sales gap with PS4. 4. Technical parameters are superior PS4 has advantages in many performances. For example, the memory performance of PS4 is 40% to 50% higher than that of Xbox One, and the ALU operation is also about 50% higher. Xbox One only has 20fps at a resolution of 1600×900, while PS4 can reach 30fps at a resolution of 1920×1080, and the 32MB eSRAM cache integrated in Xbox One is also difficult to control. Reuters once conducted a special public opinion survey. The 408 people surveyed were all under the age of 40. Among them, 41% of the respondents said they would choose PS4, and 27% of the respondents said they would buy Xbox One. The user's evaluation is mainly based on the console configuration that has been announced. 5. PS4 is more popular with third-party developers. Foreign media reported that some developers said that the actual performance of Xbox One is far inferior to PS4, and the two are not products of the same level at all. In addition, developers also said that Microsoft's support in terms of drivers is not as strong as Sony's. The Xbox One driver came very late, which has delayed the progress of developers, and some people called Microsoft's drivers "terrible." Xbox One's Kinect somatosensory control is Microsoft's claimed highlight, but developers are not too "cold" about it, claiming that "they hope we can add specific features to their console games, but we won't do it unless there is a very good design reason." Sony also pays great attention to attracting third-party game developers. Sony PlayStation business director Shuhei Yoshida said that Sony has attracted more independent game developers to the PS4 platform, which is a major reason for the success of the PS4 game console. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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