The State Administration of Radio, Film and Television revealed new rules for video boxes: Faces cannot be shown on video websites
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The radio and television industry is preparing stricter regulatory measures. For video websites, they can only be content providers. In the future, they will not be able to have a special entrance on the box, and they will not be able to set up a special area for video websites and brand manifestation. The State Administration of Radio, Film and Television recently issued another document, requiring some Internet TV integrated broadcast control platforms to cancel the time-shifting and playback functions of TV programs directly provided in the integrated platform, and further regulate and restrict the development of Internet TV products such as boxes. An insider of the radio and television industry revealed to Tencent Technology that the radio and television industry is preparing stricter regulatory measures. For video websites, they can only be content providers. In the future, they will not be able to have a special entrance on the box, and they will not be able to set up a special area for video websites and brand manifestation. The above-mentioned person said that the box TV products of companies such as Xiaomi and LeTV will face new policy risks, such as the Sohu Video area on the Xiaomi box, and the LeTV area on its partners and its own products, etc. The license holder will also be under tremendous pressure. According to Tencent Technology, if the rectification is ineffective, the State Administration of Radio, Film and Television will also impose a suspension penalty on the license holder. This will have a serious impact on the Internet TV layout of major video websites. If they cannot cooperate with the license holders in the form of setting up special areas and entrances, they will not be able to present their own brands, and the subsequent commercial interests cannot be guaranteed. Video websites may only seek capital cooperation with license holders to break the deadlock. Video website OTT business is restricted: only content participation is allowed. Not long ago, Luo Jianhui, director of the Network Audiovisual Program Management Department of the State Administration of Press, Publication, Radio, Film and Television, publicly stated that Internet TV integrated service licenses will no longer be issued in the future, and emphasized that equipment manufacturers and Internet sites are not allowed to set up integrated platforms and content platforms. Content services in Internet TV can only accept legal content. Commercial websites can participate in content and provide copyrighted programs to independent content platforms. It is worth noting that the radio and television authorities have particularly emphasized that Internet sites cannot independently establish content platforms, that is, in terms of the main body of the establishment, only radio and television institutions approved by the State Administration of Press, Publication, Radio, Film and Television can develop Internet TV content platforms. At present, the General Administration has approved a total of seven Internet TV integrated service agencies, including CNTV, BesTV, Wasu, Southern Media, Hunan TV (Mango TV), China Radio International (CIBN), and China National Radio. In addition to the above 7 licensees, the Internet TV content platform also includes Jiangsu TV, Film Satellite Channel Program Production Center, Hubei Radio and Television, City United TV, Shandong, Beijing and other 7 radio and television agencies. In terms of content management, the content broadcast by Internet TV has also risen to the same content review standards, management scales, and copyright protection principles as traditional TV broadcasts. Luo Jianhui said that Internet TV is a form of television broadcasting and must abide by the principles and spirit of radio and television management laws and regulations. Earlier, the State Administration of Radio, Film and Television issued a document to Internet TV licensees on the immediate closure of illegal video software download channels in Internet TV terminal products, requiring the closure of Internet box video clients. The State Administration of Radio, Film and Television has banned TV boxes in Zhejiang and Shanghai from pre-installing unapproved video apps, and required the two licensees, Wasu Media and BesTV, to make rectifications. Wasu Media has previously issued a statement saying that it is actively sorting out rectification and restricting users from downloading third-party application stores by mandatory notification of offline and terminal upgrades. Tmall also said that "Tmall Magic Box" has conducted self-inspection and promptly closed the download channel of the relevant client. "Compared with the TV brand, which has formed a relatively stable pattern, the State Administration of Radio, Film and Television will continue to crack down on Internet set-top boxes (OTT boxes). "The source revealed. Order No. 292 is about to be issued to crack down on violations. It is also understood that the State Administration of Radio, Film and Television is accelerating the issuance of Order No. 292, which is expected to be issued before the end of this year. This is a supplement to the previous Internet TV 181 document. For radio and television, a series of new measures are aimed at cracking down on illegal operations among the three major Internet TV licensees, TV manufacturers, and video companies. At present, the cooperation relationship between the above three parties is quite complicated: the licensee has mastered the policy entrance of Internet TV, but the licensee often lacks high-quality film and television resources, and these contents are the important reasons why users use Internet TV services, so the licensee also relies on cooperating with video websites with rich copyrights. According to Tencent Technology, the State Administration of Radio, Film and Television previously determined that LeTV violated the Internet TV policy and put pressure on the license holder Future TV to terminate its cooperation with LeTV. However, Future TV relies on the use of LeTV's copyrighted content, so the two companies still maintain a fragile cooperative relationship, and LeTV has begun to look for a new license partner. For TV manufacturers, truly entering the TV screen also requires cooperation with licensees and video companies to enter Internet TV legally. As policies become increasingly tightened, the three parties will inevitably start a new round of competitive game. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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