How many iPhones will Apple sell in the third quarter?
|
According to financial website The Motley Fool, Apple will release its third quarter financial report for fiscal year 2014 on July 22. Wall Street analysts expect Apple to sell 35 million iPhones in the third quarter. Morgan Stanley analyst Katy Huberty released a research report last month, predicting that Apple's third quarter iPhone sales are expected to reach 39 million units. Huberty's forecast is based on Morgan Stanley's own smartphone tracking system AlphaWise. However, Apple's actual performance has been stronger than AlphaWise's expectations in four of the past five quarters. Apple continues to make progress in increasing its smartphone share in emerging markets. Apple CEO Tim Cook said last quarter that the iPhone's advantages are reflected in multiple markets. Apple's iPhone sales in the BRIC countries set a new record. Apple's cooperation with China Mobile has driven iPhone sales to a record high in Greater China. In the Chinese market, Apple continues to enjoy the benefits of its cooperation with China Mobile. Apple launched the China Mobile version of the iPhone on January 17. The third quarter was the first full quarter that China Mobile's iPhone was available in China. In addition, the adoption of 4G networks in China is accelerating. As of the end of May, China Mobile had 8.1 million 4G users, which means that the penetration rate of 4G networks in China reached 1% after four months of promotion. With China Telecom launching 4G networks in February and China Unicom launching 4G networks in March, China's three major operators began to deploy 4G services before Apple's third quarter, which will benefit Apple. Although the performance of the iPhone 5c did not meet Apple's internal expectations, it still represents Apple's strategy to enter the field of cheaper devices. To promote this strategy, Apple launched a cheaper 8GB iPhone in March for multiple markets. The new model is 11% cheaper in markets such as India. Apple also re-launched the old iPhone 4 in India, including the 8GB model. Overall, although the third quarter is traditionally a slow season, Apple still has many positive factors that can help boost iPhone sales. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
<<: China Mobile's 4G penetration rate is four times that of 3G
>>: Why don’t we like wearing bracelets?
Recommend
iPhone 11 review: Mediocre? No problem, it will still be a hot seller!
In the pursuit of mediocrity, Apple's iPhone ...
How much does it cost to make a small program similar to a forum community? How much does the community group buying mini program cost?
Q: How much does it cost to make a small program ...
Banners, patches, information streams... Among so many advertising formats, which one is more efficient?
In recent years, programmatic advertising has bec...
Do you always feel suffocated after "two yang"? Therapists remind you: Be alert when these situations occur in your daily life!
After the "two yangs", some people felt...
[Smart Farmers] Do fish have tempers? A brief analysis of fish aggression
What is fish aggression ? Aggressive behavior ref...
App promotion: reasons for user loss and solutions!
The so-called user retention rate refers to the p...
The "Nine-grid" traffic light is a misunderstanding! What happened to the traffic lights to become like this?
Recently, the "Nine-grid" traffic light...
[Popular Science of Chinese Military Technology] Do the rapidly evolving humanoid robots dream of going to the battlefield?
In the game, the humanoid robot Chloe slowly said...
Case Analysis | How does Jiang Xiaobai do brand marketing?
I believe many people have heard of Jiang Xiaobai...
The former "upstarts" have suffered setbacks and Internet TV has collectively "survived the winter"
The annual "Double 11" promotion is appr...
Detailed explanation of the logic of interactive advertising on Massive Engine
In 2021, one of the important keywords for China’...
How to make an event planning plan? Event planning skills!
Activities are a means to quickly achieve specifi...
Humanity’s current space technology is still at a crawl. Is there any hope of eventually getting out of the Milky Way?
This is a question that is often seen on the Inte...
Behind WeChat’s crazy “ban”: the pain of WeChat Pay
WeChat has been really willful recently, banning ...
Research on Li Ziqi's word-of-mouth marketing
There are many reasons why internet celebrities c...