Xiaomi Auto SU7 caused a huge response in the market as soon as it was released, and the sales data was very impressive. The number of pre-orders exceeded 10,000 units in 4 minutes after the sale, exceeded 20,000 units in 7 minutes, and exceeded 50,000 units in 27 minutes. So far, the number of pre-orders has reached 150,000 units. Lei Jun said at the press conference that Xiaomi Motors hopes to stand out in the fierce competition in the automotive industry through product competition, technology competition, and ecological competition, rather than relying solely on price competition. At the same time, he also put forward a grand goal, that is, he hopes that Xiaomi Motors can become one of the top five automakers in the world within 15 to 20 years. However, despite strong market demand, the production capacity of Xiaomi Auto SU7 may be unable to meet all order demands in the short term. It is reported that the second phase of Xiaomi Auto's factory is still under construction, and the annual production capacity of the first phase is only about 150,000 vehicles. This means that although Xiaomi Auto SU7's market insight and pricing strategy are excellent, it may not be able to fully meet the market's order demand in the short term due to the current production capacity. 91che believes that Xiaomi has delivered all the large orders in hand, and according to the current production capacity, delivery before the end of this year is already a very fast speed. So, the question is, with such a long delivery time, is it worth waiting to buy it? 91che believes that although the production capacity may not be able to fully meet the order demand in the short term, it does not mean that it is not worth buying. The following aspects can be used as a reference for users to consider buying Xiaomi SU7: 1. Product strength: Xiaomi SU7 has demonstrated strong product strength with its high performance, high-tech interior, excellent endurance and power performance, and rich intelligent functions. The design and performance indicators of the vehicle are competitive among the same level of vehicles and can meet users' expectations for high-performance smart electric vehicles. 2. Brand reputation: As a well-known technology company, Xiaomi's successful experience in the fields of smartphones and smart homes has laid a solid foundation for the brand building and market promotion of Xiaomi Auto. Users' trust and recognition of the Xiaomi brand is one of the important factors in purchasing Xiaomi SU7. 3. Technological foresight: Xiaomi SU7 adopts a number of advanced technologies, such as chassis battery integration technology, high-integration battery pack design, efficient motor system, etc. These are cutting-edge technologies in the field of smart electric vehicles and represent the development direction of future automotive technology. 4. Ecosystem: Xiaomi has a mature smart hardware ecosystem. The "smart cockpit" and car system of Xiaomi SU7 form good interaction and integration with other smart products of Xiaomi, providing users with a convenient smart life experience. In summary, although the production capacity of Xiaomi SU7 may not be able to fully meet the order demand in the short term, Xiaomi SU7 is still a smart electric car worth buying from multiple perspectives such as the strength of the product itself, brand reputation, technological foresight, ecosystem, after-sales service and market feedback. For users who have confidence in the Xiaomi brand, have demand for smart electric cars, and are willing to wait for a while to get high-quality products, Xiaomi SU7 is undoubtedly a good choice. However, there are thousands of reasons to wait, but there is only one reason not to wait, and that is the fluctuation of market prices. Other competing products will definitely launch very sincere prices during this period to seize the market. If you find that the price of the vehicle has dropped by the end of the year when you pick it up, you will not feel very comfortable. Therefore, whether to buy SU7 depends mainly on how much you love the Xiaomi brand and whether you can accept future price fluctuations. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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