Why didn’t Apple make a large-screen iPhone before?
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Various news proves that Apple is preparing to put into mass production of large-screen mobile phones, hoping to attract consumers who love large-screen mobile phones. Apple's competitor Samsung launched large-screen mobile phones a long time ago, so why is Apple preparing to do so now? What is the reason why Apple does not make large-screen mobile phones? Apple CEO Cook has responded to this question many times, and the reasons he gave include: 1. The iPhone is designed for users to use with one hand. The iPhone 5 is equipped with a 4-inch display, and most users can still use it with one hand. 2. Large-screen iPhones will reduce image quality. Cook said that large-size displays mean sacrifices in color and resolution. The display of Apple's 9.7-inch Retina iPad is great, so this reason seems a bit strange. 3. It will bring difficulties to developers. If Apple launches an iPhone with a larger display, developers must modify their applications to adapt to the new display, otherwise a black frame will appear around the application. This will cause pain to developers and cannot provide users with an ideal experience. 4. Apple will not sacrifice performance to launch a mobile phone with a larger screen. Cook said that Apple needs to find the best balance between portability and performance. Of course, Apple's consistent strategy is to say "we will not produce a certain product" and then launch such a product a few years later, such as the iPhone, iPad, iPod that can play videos and iPad Mini. The upcoming Apple iPhone 6 is likely to be a large-screen mobile phone. From an analysis point of view, the reasons why Apple has been slow to launch large-screen mobile phones may also be: 1. Competition with iPad mini. There is a certain competitive relationship between large-screen mobile phones and tablet computers, and the relationship between Apple iPad mini and non-large-screen iPhone is more harmonious. 2. Apple is not worried about the market performance of iPhone. Cook is so confident that it is said that Apple products have never been market researched, which is also the magic of Jobs. And this product idea brings super confidence to Apple, and Cook has inherited this. And in fact, even if Apple has not launched a large-screen iPhone, the product sales are also very good. 3. Do not want to use the "bonus" of large screen too early. Consumers' expectations for Apple's large-screen mobile phones have given Apple greater market opportunities. The delay in launching large-screen mobile phones may also be Apple's usual "hunger marketing" method. The answer to whether Apple will launch large-screen mobile phones is likely to be revealed this fall. "Autumn" is the season of maturity. After Cook has a mature view on large-screen mobile phones, he will finally take action. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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