Some abandoned employees of Tencent Weibo start looking for new jobs
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From being prosperous to dying down, Tencent Weibo has gone through four years. Tencent Weibo is not dead, it will maintain basic operations, but there will be no new functions. Recently, a Tencent insider revealed that the Tencent Weibo business unit has been abolished. The source said that Tencent Weibo has long been strategically abandoned, and it has only been officially announced now. Tencent responded that Weibo has indeed made some moves, and some people have entered Weishi. But it is still there and will continue to do so. In this regard, Sina Technology learned that the current operations, business, design and other personnel of Tencent Weibo have been transferred to Weishi, and some employees of this department have sought job-hopping opportunities in professional social applications. The rise of WeChat is unquestionable, and our dependence on it makes it impossible for us to ignore its existence in life or work. Within Tencent, it has long been placed in a strategic position. Compared with WeChat, which is in its heyday, the now lonely Tencent Weibo may have been destined to such a fate. Employees forced to transfer to Weishi According to Yang Ze, the head of operation and promotion of the professional social application "Maimai", he originally made an appointment with a friend from Tencent Weibo to chat yesterday morning, but the friend stood him up because the Weibo business department called a general meeting at short notice. It is reported that the content of the meeting was mainly to announce the subsequent direction of the Weibo team, requiring department employees to complete all work handovers within one month and take up new positions. The statement of an insider of Weishi also confirmed the authenticity of the information about workplace changes. According to an insider of Weishi, the operation and business team of Tencent Weibo, as well as some personnel in visual interaction design and testing, are currently transferring to Weishi. The original Weishi team had about 40 people, and the number of team members may double after the transfer. However, the above-mentioned person said that the specific direction of the technical personnel is still unclear. According to the "active change" announcement previously released by Tencent.com, the technical team of mobile media will be integrated into various product platforms. Therefore, the technical team may flow into the video and website departments of the online media business department (OMG), or the product platforms of other departments. According to the announcement, OMG is actively seeking change. The Tencent Weibo product operation team will be integrated with the Tencent News team. At the same time, in this round of adjustments, the original Weishi product operation team will be upgraded to the Weishi product department. The Weishi product department here will include new Weibo personnel. The independent establishment of the Weishi team this time shows that Tencent has upgraded the UGC short video business to a key development priority. However, Meipai, a rising star launched in May this year, has surpassed Weishi with the help of the PGC professional content production mechanism and a more intense star effect. Tencent believes that short video products are becoming the mainstream of social networks and will explode with the development of 4G networks. Can the transfer of Weibo personnel bring a turnaround to Weishi? It is difficult to determine at present. However, sources revealed that because the Weibo team did not do a good job in product development, other departments were unwilling to accept it, so they had no choice but to transfer to Weishi. An Internet insider who wishes to remain anonymous said: "Weishi was full of opportunities before Meipai came out, but now it seems that there are few opportunities. To put it bluntly, Tencent has tied Weibo and Weishi's 'remnants' together so that they can be cut off together in the future." The fate of marginalized products In 2006, Twitter, the originator of Weibo, was born. In August 2009, Sina Weibo started internal testing. Half a year later, Tencent Weibo also started internal testing. Since then, the battle between Sina Weibo and Tencent Weibo has begun. Although the former has a fierce offensive and is in a leading position, there was once a debate about which of the two will have the last laugh. The starting time of Tencent Weibo and Sina Weibo is only half a year apart. From the long-term perspective of product development, both have opportunities. Although the number of users of Tencent Weibo once exceeded that of Sina Weibo, the user activity is far behind the latter. Today, why is Tencent Weibo not able to play well and has been strategically abandoned by Tencent? First of all, entering the market half a year late is also considered a late start, and Sina Weibo has a window of time for wild growth. After the first batch of users settled in Sina Weibo, the cost of transferring to other platforms was relatively high, and both platforms initially attracted users with the star effect. Secondly, the product positioning was vague, the performance overlapped with other products, and the product experience itself was poor. In itself, Tencent Weibo is a derivative of QQ, importing users from QQ, and its functions are consistent with QQ chats and QQ space. The association between Tencent Weibo and QQ accounts is a problem even for Tencent insiders. As early as 2010, a manager of Tencent's open platform said on Sina Weibo that binding accounts was more tragic for Tencent, so he was not optimistic about the prospects of Tencent Weibo. The third issue is the Weibo strategy. In the past, Tencent Weibo was also given sufficient food and grass, and the human and financial resources were not few. There were also strategic considerations, but in the end, the open platform strategy maintained a wide net and blossomed everywhere. According to industry insiders, Weibo, as one of Tencent's open platforms, was not given special care. At that time, at the peak, there were seven open platforms operating at the same time, including Weibo, WeChat, QQ, QZone and games, but each company was independent. After WeChat became popular, the Weibo team was left out in the cold. "At that time, at the Tencent Open Platform Conference, the platforms often ignored each other. For example, the WeChat team did not attend once, and it was necessary for the big guys to settle it. At that time, developers were more accepting of WeChat because the concept was so popular that everyone posted it." said an industry insider. In addition, to a certain extent, Weibo was a product that Tencent initially led to snipe Sina Weibo, and gradually became marginalized. At the same time, Tencent only developed and operated it as a single product, and did not rise to the company level, which could not be compared with Sina Weibo, which built Weibo with the power of the company. An industry insider said: "For Sina Weibo, it was a do-or-die battle at the time, while Tencent was dispensable for Weibo, including sending people who used to be from the media to make products. Even if the department had money and resources, the product was still bad." In 2011, one year after Tencent launched Weibo, WeChat was launched, but the prospects were unclear at the time, so Weibo was also the focus. Until today, WeChat is developing in full swing, and the marginalized Weibo business has gradually faded into the background and was eventually abandoned. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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