Meizu and Xiaomi share the same roots but different fates
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"We are of the same roots, why are we so anxious to fight each other?" This sentence from Cao Zhi's "Seven-Step Poem" should best explain the past of Xiaomi and Meizu. Meizu and Xiaomi, both of which are outstanding in fan culture, have achieved completely different results today, which makes me feel very emotional. Do you want to say this is fatalism? I don't think so. The market has actually given Meizu a result of losing to Xiaomi. Meizu used to be a rival of Xiaomi, but with the recent release of Xiaomi 4 and Xiaomi's destructive influence on smart hardware, the gap between Meizu and Xiaomi has widened. Today, Meizu and Xiaomi are obviously no longer competitors of the same level. Although Meizu has been constantly learning to follow Xiaomi's path in recent times, opening Flyme, repeatedly reducing the price of Meizu MX3, and taking the Xiaomi-style cost-effective route. Of the products of Meizu and Xiaomi in the same period, I have always felt that Meizu phones are better than Xiaomi phones. Meizu's Huang Zhang corresponds to Xiaomi's Lei Jun, reflecting the collision of "idealism" and "realism" in China's current society. The vision and personality of the founders of the two companies basically created the current Meizu and Xiaomi. If Meizu was not a company with Huang Zhang's dictatorship, and Meizu vigorously promoted marketing instead of just admiring itself among its own fan base, Meizu would not be the Meizu it is today. Meizu and Xiaomi in the past Did Meizu have influence? Of course! From the first mobile phone M8 launched by Meizu, to M9, and then to the later MX, Meizu mobile phones have always been the focus of media pursuit. The body design of M8 was once openly criticized by Jobs. It was a "copycat iPhone". At that time, Meizu even faced legal proceedings from Jobs, and Meizu once faced the situation that M8 could not be sold. At that time, Meizu should have had the bleakest time. And when it came to M9, this was Meizu's first Android phone. This time, M9 seemed to have lost the flavor of a copycat iPhone. M9 began to have its own body design style. At that time, M9 was called "a domestic artifact mobile phone" by the media! It was also used by Jobs in the lawsuit against Samsung for plagiarism, and praised "Not all mobile phones need to be made into iPhones." M9 is an example! Since Meizu started making mobile phones, its products have always been excellent, at least worthy of its price among domestic mobile phones at that time. However, Meizu did not have the Internet thinking at that time, and the price of mobile phones was high. Price was its fatal flaw, which could not attract more people to buy and consume. Moreover, Meizu at that time always disdained marketing. At that time, Meizu believed that "good wine needs no bush!" In August 2011, at 798, Xiaomi released the first generation of Xiaomi mobile phone. It told everyone that Xiaomi was born with the slogan "Xiaomi was born for enthusiasts". At that time, the configuration of Xiaomi mobile phone with a high cost-effective price of "1999 yuan" was comparable to the Android mobile phones of 3000-4000 yuan on the market at that time, which surprised almost all mobile phone manufacturers. At that time, the media's comments on Xiaomi questioned "How can Xiaomi mobile phones make money?" At that time, Xiaomi's Lei Jun told everyone that Xiaomi's triathlon was "MIUI Xiaomi mobile phone Mi Chat". Although Mi Chat is now struggling to survive the hegemony of WeChat, the success of MIUI and Xiaomi phones has made Xiaomi a global leader. According to the latest report released by research firm StrategyAnalytics, in the second quarter of 2014, global smartphone shipments increased by 27% year-on-year to 295 million units. Among many brands, Xiaomi is undoubtedly the most eye-catching. Its global smartphone share increased to 5% in the second quarter, making it the world's fifth largest smartphone manufacturer. The Xiaomi Mi 4 released this year looks like the iPhone 4, and the media no longer criticizes Xiaomi phones as "the best design is no design". This is a moment in Xiaomi's history. Although it is still criticized for plagiarism and copycat theory, the Xiaomi Mi 4 is now a hot "cash cow", a product that can continuously generate cash flow, and investors cannot resist it. Xiaomi's valuation has increased from 4 billion US dollars in 2012 to the recent valuation of 30 billion US dollars, like a carp leaping over the dragon gate! Xiaomi's innovation in business is the Xiaomi model that most mobile phone manufacturers have learned from. Xiaomi mobile phones are only sold on the official website, and are in the form of reservations with F codes, which is the hunger marketing that has been criticized by countless people! Later, Xiaomi specially prepared a festival for Mi fans every year called "Mi Fan Festival", which reflects Xiaomi's humanistic care for fans. Of course, to use a popular term recently, this is "Xiaomi-style sentiment" Huang Zhang VS Lei Jun Lei Jun said within Xiaomi that he wanted to be in the top 500. I believe Xiaomi has such ability. They have used high salaries and connections to dig up many talents, including Kingsoft, Google, Motorola, Microsoft... In addition, the development of Xiaomi in recent years has given me reason to believe in the talent and foresight of their senior leaders. Now many things are planned from the beginning and can be adjusted quickly, such as MIUI and the Internet thinking. From the beginning, they planned to become bigger and stronger. If Xiaomi launched: Xiaomi TV, Xiaomi notebook, Xiaomi tablet, I would not be surprised at all. Xiaomi can become the Apple of China, and even have a wider product line than Apple, as long as it conforms to their Internet thinking and connects all Xiaomi products to form a big network. Don’t think that Xiaomi’s products are not perfect yet. This is forced by the situation. It is not easy for a newly developed company. In a few years, I think Xiaomi phones will use top-notch configurations and materials, attractive designs, and good experience to make products priced at 2,500, 3,000 yuan or even higher. Of course, the price at that time will still be as cost-effective as it is now. Of course, if the hardware can guarantee a good experience, there will still be a price range of 1,500-2,000, because Xiaomi wants to grow, and Xiaomi phones are the core of this network. PS: Many of Lei Jun’s words are about how to benefit the company. Generally speaking, they may be correct, but don’t believe too much. I understand that Lei Jun is actually not easy. He works hard, is smooth in dealing with things, and can do both good and bad things. Meizu is a company owned by J.Wong. It does not try to expand deliberately and pursues perfection, which is user experience. JW insists on pursuing his inner heart and does not compromise. From the frame, screen, back cover and many other details, it can be seen that a company without the pursuit of perfection cannot do so. (Xiaomi has not been able to pursue this at present. If it still does not have similar pursuits in the next two generations, it can be roughly judged that there is no such extreme spirit in the company culture, and it can only become China's Samsung at most.) Of course, wanting to do well and being able to do well are two completely different things. Meizu still has various small problems in the eyes of consumers. Some of them may be deliberately done by Meizu, but more of them are due to insufficient capabilities and lack of talents. The current decline in product profits is a dangerous signal, so there must be some changes, otherwise you may not have the funds and ability to pursue the ultimate under the pressure of your opponents. The current openness and high profile of Meizu is a change. Today's era requires you to be big. Only by being big can you have the advantages of integration, bargaining, research and development, and good products. Of course, this bigness has a certain limit. A big company has big problems, so Flyme's move to openness is a wise move at present. It can give you a greater voice in system-level integration, as well as applications and other aspects, so that you can better pursue the ultimate experience. JW said: "Some things are done for yourself, regardless of success, failure or whether there is commercial interest." Of course, JW cannot be 100% uncompromising, because the company still has to survive in the cruel environment of China. For example, the large screen of MX3 may be a down-to-earth compromise, of course, it may also be what he wants to do in his heart. In this country where people are generally kneeling, JW is standing. JW strives to make himself stand and make Meizu stand. This is why many people admire JW and follow Meizu. MIUI and Flyme MIUI is a typical Internet development model, which emphasizes rapid satisfaction of needs and rapid iteration. As a result, MIUI has become a collection of many functions and needs. It is a product that is constantly adding. The advantage is that the system can meet almost all the needs you can imagine. Even if you think of a need and put it forward to MIUI, the MIUI team will quickly present it to you. Flyme is different. It is a product that has the most basic functions. It does not respond to users adding extra functions, but it will make the most core functions extremely simple and refined. The characteristic is that many functions are missing, but the ones that exist are the simplest and most user-friendly. It does not pursue functions, but pursues experience. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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