Virtual operators: unreliable 170
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1. Bank card cannot be bound 2. Website registration is not recognized 3. Automatically blocked when identified as harassing calls 4. Most customer service calls cannot be dialed The confusion of the new virtual operators From May 4, 2014 to today, it has been three months since the first 170 number of the virtual operator was put on sale. However, the virtual operator is not praised for the reduction in tariffs, but the embarrassment of 170 being unusable. According to statistics from the Virtual Operator Industry Alliance, there are currently 100,000 170 numbers in use, but 50% of the systems cannot recognize the 170 number segment, making it almost a "waste card". The newborn virtual operators are both high-spirited and faltering, like the sharp ringing of an alarm clock, both a horn and a warning. Most banks do not recognize 170 "For example, the customer service 9555 phone number of China Merchants Bank does not recognize the 170 number segment and is considered an Internet phone number, which makes it impossible for users of the 170 number segment to dial." Among the many problems of not being able to identify the bank card, the inability to bind the mobile phone number, the inability to use the online banking, or the inability to receive SMS notifications and the inability to call the bank customer service phone, the most "fatal" problem encountered by users of the 170 number segment is the inability to use the bank system smoothly. It is reported that only a few banks and some large websites can recognize the 170 number segment. Zou Xueyong, Secretary-General of the China Virtual Operator Industry Alliance, said that the three major operators are currently coordinating with virtual operators and the virtual operator industry alliance, and have submitted reports to many banks such as the Industrial and Commercial Bank of China, the Construction Bank of China, and the Rural Commercial Bank of China. It is expected that 80% of banks will be able to solve the problem of identifying the 170 number after October. Why does a seemingly simple registration problem take so long? Zou Xueyong said that although it is technically easy to complete the identification of the 170 number segment, the bank system is too complicated and is developed by a third party. The report needs to be submitted layer by layer, resulting in a slow recognition of 170. Beijing Morning Post reporters found that compared with banks, websites can recognize 170 much faster. For example, at the end of July, when a Beijing Morning Post reporter used a mobile phone with a 170 number to register a website, he was prompted that "the number entered is invalid". The reporter then called customer service to reflect the problem, and the reporter successfully registered two days later. In this regard, a website technician told the Beijing Morning Post reporter that in order to prevent malicious registration, websites or APPs will set the number segments, and once there is a new number segment, the technician only needs to add it in the background to complete it. At present, most large websites can recognize the 170 number segment. Zou Xueyong believes that for new mobile phone number segments such as 170, commonly known as "network passes", users must be authenticated by the databases of banks, websites and other institutions or enterprises before they can register and handle business conveniently and quickly, and obtain identification content such as text messages. Every time the communications industry releases a new number segment, it needs to complete a "network pass" authentication or partial data registration work. Neither making calls nor receiving calls "I felt very fresh after changing to a virtual number, but later I found that more and more people did not answer my calls." A new user of the 170 number segment said, "Later I found out that my number was identified as a nuisance call by mobile software such as 360 and Tencent and was automatically blocked." In addition to registration problems, some basic call services have also been "threatened." A Beijing Morning Post reporter found that some fixed-line phones cannot dial the 170 number segment, some small and medium-sized software blocks the 170 number segment, and the virtual operator's customer service phone number cannot be dialed. These problems are plaguing 170 users. "For example, after JD Communication was launched, it was complained by more than 60% of users, some because they could not register, and some because they could not make calls." Zou Xueyong said that in terms of signals, there is no difference between virtual operators and the three major operators, and the problem occurs because some software and systems do not recognize it. At present, the mobile software of Tencent and 360 can already recognize the 170 number segment. In addition, according to Zou Xueyong, some fixed-line phones in the north will display a prompt "There is no such phone number" when dialing the 170 number. The fixed system also needs to carry out fixed-mobile convergence to connect the data. Another problem faced by virtual operators is that the customer service phone cannot be dialed. Beijing Morning Post reporters learned that in addition to the fact that 360 and other software did not recognize the number of the virtual operator 100××, which caused users to be unable to dial the customer service phone, the virtual operator's own customer service phone system has not been built. After Beijing Morning Post reporters tried to dial all the currently announced virtual operator customer service hotlines from 10020 to 10040 yesterday afternoon, they found that only Ali Communication 10029, Lianlian Technology 10030, and Share Online 10039 could be dialed. Other numbers were prompted as "empty numbers" when dialed from mobile phones, and the prompt for dialing from Beijing landlines was "number does not exist". Are virtual operators really "unreliable"? Zou Xueyong said that the customer service phone problem is the most urgent thing for virtual operators at present. If users feel that virtual operators are "unreliable", it will endanger the survival of the entire industry. Why haven't virtual operators, which have been making a big fuss about it, even set up customer service yet? Zou Xueyong told reporters that the customer service number may seem simple, but it is actually very complicated to operate. Before virtual operators activate the number across the country, they must first contact the headquarters of the relevant operator to discuss the number activation issue; then, they need to register with the Communications Administration Bureau of each province; after obtaining the registration notice from the local Communications Administration Bureau, they can contact the relevant local telecommunications companies to form a national customer service phone number. In Zou Xueyong's view, in addition to the various discomforts of "not adapting to the local environment", the newborn virtual operators are also prone to disappointment in user expectations due to excessive publicity gimmicks, which will cause doubts about the entire 170 number segment. How to maintain the brand has become the biggest crisis for the entire industry. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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