Aion's globalization dominated CCTV screens for 6 times at the Beijing Auto Show

After four years, the Beijing Auto Show has returned again, and the popularity continues to spread. Many ordinary people who usually do not pay attention to the development of the automotive industry are "forced" to watch the show because of the celebrity entrepreneurs who personally come out to promote the products. However, as a large-scale auto show that showcases China's strength to the world, the latest automotive-related technologies and products are more worthy of attention. Among them, GAC Aion, a leader in the field of new energy vehicles, has been on CCTV six times in just a few days and has received high attention from authoritative organizations. The reason is that Aion's series of actions at this auto show reflect a microcosm of China's global automotive development.

China needs brands with global influence

At present, China has ranked first in the world in production and sales for nine consecutive years, and has surpassed Japan to become the world's largest exporter. During this period, the biggest driving force comes from the high-quality development of new energy vehicles. As Musk said, China is in a leading position in the field of electric vehicles, and Chinese automakers are the most competitive auto companies in the world. The development of China's new energy vehicles has attracted global attention. This Beijing Auto Show attracted a large number of overseas guests, who are eager to gain a deeper understanding of China's strength in the fields of electrification and intelligence, and how China's new energy vehicles can promote changes in the global automotive industry.

Indeed, looking back at the history of automobiles over the past century, it is difficult for us to catch up with traditional automobile powers in the field of traditional fuel vehicles in a short period of time. However, with the continuous deepening of the new four modernizations, many automobile companies represented by China's new energy vehicles have firmly grasped the opportunities given by the new era. However, in China's journey from a "big automobile country" to a "strong automobile country", it is still in urgent need of a high-end independent brand that is popular all over the world to lead the high-quality export of Chinese automobiles. Against this background, GAC Aion, which ranks among the top three pure electric vehicles in the world, is striding towards this goal.

Aion booth at the Beijing Auto Show

At this auto show, all of Aion's actions and goals are very clear, whether it is the launch of the more internationally recognizable "AION" logo, or the first global strategic model based on the global market - the second-generation AION V, and the 2024 Haobo HT with "dual 800" and the first map-free intelligent driving technology that demonstrates its technological strength, all of which clearly express Aion's determination to promote China's new energy vehicles to move towards global high-end development.

2024 Haobo HT launched at Beijing Auto Show

Aion is well aware that if Chinese cars want to gain a foothold in the international market, it is not enough to just sell cars. The influence of Chinese car brands also needs to cover global consumers and form awareness, just like the luxury brands we are familiar with. This requires that the domestically developed R&D, production and sales systems must take root in the global market in accordance with local conditions, cooperate with local advanced technologies and industrial chains, and continuously consolidate technological strength, cost optimization capabilities, and insight into meeting the needs of consumers in various countries, to achieve large-scale development.

Aion has the potential to become a new name card for the globalization of Chinese automobiles

GAC Aion has rapidly grown into a leading new energy vehicle company in just seven years. It is precisely relying on the powerful system strength built in multiple dimensions such as R&D, manufacturing, industrial chain, marketing services, and organizational culture that has driven GAC Aion's rapid and high-quality development, and has taken solid steps to embark on its internationalization journey.

For example, in R&D, relying on its global R&D network in three countries and five locations, Aion maintains its leading position in the EV+ICV field, and has launched cutting-edge technologies such as Quark electric drive and magazine battery, and has made phased progress in the disruptive field of all-solid-state batteries; the second-generation AION V is built on the latest global platform, and has outstanding strength in long battery life, high intelligence and other aspects; at the same time, it has also reaped fruitful results in the field of intelligent driving, taking the lead in starting L3 level testing and promoting the commercialization of L4 level. The industry's first map-free intelligent driving technology released previously can realize driving on any road on a global scale.

The second generation AION V debuts at the Beijing Auto Show

In the field of smart manufacturing, Aion took the lead in building the first pure electric exclusive factory in China, and with its leading level of intelligence and digitalization, it was selected as the world's only new energy vehicle lighthouse factory so far, becoming a model for the global new energy vehicle manufacturing industry. Now Aion's "Thailand + Indonesia" dual factories will be put into production one after another this year, with Southeast Asia as the core and radiating the global market.

Aion was named "Lighthouse Factory"

In terms of industrial chain layout, Aion has reached strategic cooperation with upstream raw materials such as Ganfeng Lithium. At the same time, with the commissioning of the Inpai Battery Smart Eco Factory and the Ruipai Electric Drive Smart Eco Factory, Aion has become a leading automaker in the world's three-electric field. In addition to continuously stabilizing the advanced and reliable industrial chain system in China, Aion will replicate its successful experience internationally and provide the "Aion solution" for the high-quality overseas expansion of Chinese new energy vehicles.

For example, in the Indonesian market, we have not only signed strategic agreements with the local leading enterprise INDOMOBIL Group on vehicle manufacturing, automobile sales services and finance, energy ecology, and travel market, but also reached cooperation with the upstream industrial chain of local lithium and nickel mines. Through long-term and precise energy ecology layout, we will further penetrate the local market, achieve cost optimization and efficiency improvement, continue to create high-value products and services adapted to the global market, and show the world's top Chinese cars to the world.

Aion signs strategic cooperation agreement with Indonesia's INDOMOBIL Group

It is precisely because of Aion's intensive efforts in the global market that it was able to stand out at the lively and star-studded Beijing Auto Show and become the focus of coverage by authoritative organizations such as CCTV. GAC Aion is undoubtedly a business card for the rapid development of China's new energy vehicles, demonstrating China's determination to become an automotive power.

Aion, the game-changer, is reshaping the global industry landscape

Gu Huinan, general manager of GAC Aion, once pointed out: In the race of electrification and intelligence, the halo of traditional luxury brands has gradually weakened, and Chinese brands have ushered in the best opportunity to move towards high-end.

Aion plans to establish seven production and sales bases in Europe, South America, Africa, the Middle East, East Asia and other countries in the next 1-2 years to achieve global "integration of research, production and sales". Relying on the strength of the system, through leading technology, intelligent manufacturing, a complete industrial chain, and globally popular products and services, it will create a Chinese brand with international influence.

Egypt's seven global production and sales bases

Undoubtedly, Aion has successfully taken the first step. Previously, the high-end representative million-level supercar Haobo SSR received 11 orders as soon as it debuted at the Thailand Auto Show; Haobo HT has received more than 500 orders since it officially started pre-sale in Thailand in April. The Aion brand's model AION Y Plus is also well recognized by consumers in many regions around the world. In the Thai automobile market alone, Aion's share has reached 11.8%. Now the launch of the second-generation AION V is aimed at representing Chinese brands and becoming a new global classic that surpasses the classics. As China's first complete vehicle company to achieve reverse output, Aion's three-electric core technology is installed in brand systems such as Toyota and Honda. With the global launch of the second-generation AION V, it will also become a representative model of reverse technology output. In the future, it will rely on GAC Group's global sales channels to sell its products worldwide.

The first batch of AION Y Plus was exported to Thailand

Looking back at Aion's growth history, we can actually find that every step of Aion's development has attracted great attention from the industry. Whether it is as the representative of China's 20 millionth new energy vehicle to roll off the assembly line, or becoming the world's fastest automaker to achieve one million production and sales, the "Aion speed" has not only affected the development of the domestic new energy vehicle industry, but has also continued in the "conquest" of the international market, becoming a "new force" that cannot be underestimated in the global market.

Haobo GT is the representative of China's 20 million new energy models

One Beijing Auto Show, six appearances on CCTV. GAC Aion's outstanding performance not only proves its continued leadership in technological innovation, but also reveals that as an industry leader, it is becoming a disruptor and reshaper of the global automotive industry through higher-dimensional system strength. As one of the important forces to realize the "dream of a strong automotive country", we firmly believe that Aion, which continues to move forward, will continue to lead China's new energy brands to form a joint force under the name of "China Aion", continue to go overseas with high quality, and realize the leapfrog of China's automotive industry in the second half.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.