iPhone 6 is about to be released, and iPhone 5s has been fully discounted to clear out stock

Next week, iPhone 6 will be unveiled. The reporter visited the stores in Beijing and found that all the old iPhones have entered the price reduction promotion stage. In addition, all major e-commerce companies, operators and communication stores have launched iPhone trade-in activities. However, the reporter calculated and found that the most cost-effective way to trade in an iPhone for a new one is to trade in an iPhone for a new one. For example, it is more cost-effective to trade in an iPhone 5 than an iPhone 5s.

Market: 5s is sold at a reduced price, and stores are promoting "trade-in"

Apple iPhone 6 will be released on September 9th, US time. Currently, the three major operators, China Mobile, China Unicom and China Telecom, have opened pre-order channels, and the existing iPhone 5s on the market have also begun to be discounted to clear out stock.

This morning, the reporter browsed through several e-commerce websites such as Yixun, JD.com, and Dangdang and found that the current iPhone 5s on sale have all dropped by about 800 yuan from the official price of 5,288 yuan. Take JD.com as an example, its A1530 iPhone 5s 16GB version is priced at only 4,499 yuan, while other models of iPhone 5s 16GB versions are priced at 4,388 yuan.

In addition, the reporter learned from several stores in Zhongguancun and several telecommunications stores this morning that the price of the 16GB version of the iPhone 5s has fallen below 4,000 yuan in some stores.

Afterwards, the reporter visited several operator cooperation business halls and communication stores near Shuangqiao and Dongdaqiao and found that many businesses had launched iPhone trade-in activities.

During the visit, the reporter learned that currently, any iPhone 4 or above, whether it is a contract phone or a bare phone, can be exchanged for a new phone at a discount. The new phones that can be exchanged are not limited to iPhones, but also include phones from brands such as Samsung.

Follow-up interview: Apple fans are waiting for iPhone 6 and don’t want to switch to other models

Although there are many models to choose from when exchanging old phones for new ones, the reporter noticed that Apple fans are not very enthusiastic about other brands of phones. A salesperson at a mobile phone business hall in Dongdaqiao said that most users are currently waiting for the launch of new iPhones, "Apple users will still choose Apple products when exchanging old phones for new ones, and will basically not consider phones from brands such as Samsung and Meizu."

"Recently Samsung has released some cool new phones, but I won't consider them." An Apple fan told the reporter that he prefers Apple phones. "Now I'm just waiting for the iPhone 6 to be released, and then I'll sell my iPhone 5 and buy a new one."

"The iPhone 6 will be released next week, and all three major carriers have already started taking pre-orders," said another Apple fan, who already has two iPhones, an iPhone 5 and an iPhone 5s. "I'll sell the 5 or 5s and buy a new one when the time comes."

Accounting: Apple's trade-in for a new "generation" is the most cost-effective

Reporters found that among the existing iPhone 5s versions, the A1530 open version has the highest discount, about 3,800-4,100 yuan; while the telecom contract version has the lowest discount, about 2,800-3,100 yuan.

A salesperson at a mobile phone store told the reporter that the A1530 open version supports many standards and has a high price, so the discount is also relatively high. "The new contract version of the telecom version is only priced at around 4,000 yuan, so the discount will definitely not be high."

So, facing the upcoming iPhone 6, which version of iPhone is more cost-effective to sell? According to the price currently announced by China Unicom, the price of iPhone 6 pro 16G is 6288 yuan. This morning, the reporter calculated the average discount of the past three generations of iPhones and found that the average annual loss of exchanging iPhone 5 for a new one is nearly 1,000 yuan lower than exchanging iPhone 5s for a new one.

Of course, according to the data, the average annual loss of exchanging an iPhone 4S for a new one is lower. However, this product has been released for a long time and it is difficult to get a discount of more than 1,000 yuan. In addition, the update cycle of smartphones is usually two years. Exchanging an iPhone 5, which is a generation apart from the iPhone 6, for a new one is currently the most cost-effective.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.