Apple's high-profile launch of smartwatch is a blessing in disguise for Samsung

Industry analysts believe that Apple Watch is actually a positive factor for Samsung.

Yesterday, Apple finally released its long-awaited smartwatch, the Apple Watch, and a large-screen iPhone. Of course, everyone generally agrees that for Samsung, the new iPhone and Apple Watch are a complete disaster.

In fact, Samsung has long been selling large-screen smartphones and smart watches, and it has not faced its old rival Apple in these areas. Samsung pioneered the large-screen smartphone market with the Galaxy Note and has made huge profits over the years. In the wearable device market, Samsung has released six smart watches before the Apple Watch came out.

Analysts believe that although Apple may eat into Samsung's market share in smart watches and large-screen mobile phones, Samsung may not be too worried. Samsung officials have not commented on this.

Jefferson Wang, wireless and mobile industry consultant at IBB Consulting, a U.S. consulting firm, said: "Apple's entry into the smartwatch market brings credibility to the smartwatch market, which is good for Samsung. Samsung used to face a blank market and had to rely on itself. Attracting developers to participate and building an ecosystem is an extremely difficult task."

Even now, the idea of ​​letting customers wear a computer on their wrists is still very novel. Samsung executives believe that only when the public generally accepts smart watches can the smartwatch makers achieve long-term development.

So the arrival of the Apple Watch is a good thing for Samsung. If Apple's credibility and marketing muscle can turn smartwatches from a niche product into a mainstream one, why should Samsung complain?

Jefferson Wang believes that the competition between Samsung and Apple in smartphones has brought the best products to consumers, and the competition in smart watches will continue this good trend.

“They develop products in different ways. In any new space, there are many different ways to develop products. Customers always want to choose between two companies that are equally successful,” he said.

Digital marketing company Acquity Group released a report last month showing that the smartwatch market is expected to grow rapidly, and that one-quarter of American consumers will buy smartwatches in the next five years.

Samsung has been trying to eliminate potential threats from its Galaxy Note series in order to meet the challenge of Apple's large-screen phones. In a recent online ad, Samsung mocked Apple's lack of a large-screen iPhone.

At the Berlin Consumer Electronics Show, Samsung also launched a new series of large-screen smartphones, the Galaxy Note Edge, a limited edition phone with a curved side screen.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.