When digital photography technology subverted film imaging technology, when flat touch-screen mobile phones subverted Nokia's keyboard input, when WeChat gradually represented the partial replacement of OTT services for mobile communications, and when mobile smart terminal devices partially replaced PC services, we found that Internet technology has been moving forward in subversion and anti-subversion. Subversion is the general trend, and the individuals who are subverted either stubbornly stick to their posts and lose the market, or improve in time and become a new force for subversion. What is the hottest thing now? One is the transformation of traditional industries by the Internet, that is, the O2O business that penetrates from online to offline, and the other is Internet financial business. Of course, this is a special case of the Internet transforming the financial industry. In fact, in essence, the Internet was able to transform the commodity standardization industry in the PC era and continue to ferment in this era of mobile Internet, mainly due to the development of mobile Internet smart devices. Among them, mobile devices with mobile phone smart terminals as the core carry the main mission of the Internet entering the offline world. There is no doubt that the mobile business will usher in a spring, but this leads to a problem. Since mobile smart devices have become disruptors and have diverted a large part of PC-based business, such as the various popular mobile payment methods (Alipay Wallet, WeChat Pay, UnionPay Wallet, bank NFC payment), that is to say, mobile smart terminals have, to a certain extent, subverted the dominant position of PCs on the Internet. So, according to the development trend of the Internet, will there be the next business field that will disrupt mobile smart devices? And when will it appear? First of all, as the darling of the Internet today, the reason why mobile smart devices have become the focus of major Internet platforms is mainly because the mobile Internet will generate huge traffic in the future. This traffic, through different entrances, can generate usage habits with stronger stickiness than PC-side services. If an Internet product lacks a channel entrance on mobile phones, it can be basically concluded that this product will lose its potential for future growth. Imagine if there was no WeChat, Tencent's social business would probably still remain on QQ, which is mainly used on PCs, and mobile QQ, which has a poor mobile experience. It would not have brought about the WeChat payment that is currently popular in the market, as well as the mobile e-commerce and O2O business based on the WeChat platform. According to this logic, the next disruptive product will inevitably be able to replace mobile smart devices such as mobile phones, become a portal for new services or traffic, and be simpler and more convenient than mobile phones, and even integrated with people's basic services. Perhaps this is not alarmist, and the days when mobile smart terminals such as mobile phones can run rampant may be numbered. Perhaps, as a certain prophet said, mobile phones will gradually disappear in five years, the iPhone 8S will be the swan song of Apple mobile phones, robots with ultimate self-awareness will appear in the future, and in the next 10 years, humans will enter a higher level of intelligence era, and distributed scenario-based devices and intelligent robots will become as common as water, air, and humans. Maybe you will laugh at this so-called future, but perhaps the development of science will prove this trend. No matter how great the change is, it will be laughed at at the beginning, right? In fact, the logic is this: the PC Internet originally subverted the offline world, and the trend that is happening now is that the mobile Internet is beginning to subvert the PC Internet. Then one of the inevitable trends in the future is that the mobile Internet will be subverted again by offline smart devices and distributed access points. In fact, such disruption has already begun to take shape. Why are a large number of Internet companies now entering offline scenario applications? Smart wearable devices are the main representatives. In fact, they have seen the significant role of the Internet in disrupting and reconstructing the offline world. This role is no longer limited to the PC side, but has fixed the entrance and service in offline scenario channels. Through watches, necklaces, rings, tables, cars, houses, etc. with smart functions, when these objects are all intelligent, perhaps the era of mobile phones as heroes in the mobile Internet era will end, because you may not need a mobile phone at all! In the future trend of subverting mobile smartphones, various offline distributed smart objects will be connected to the human body through convenient entrances and access methods, and will not require the current manually operated method of connecting to mobile phones, but will be more open source to connect to the surrounding world. In this way, people can get rid of their dependence on mobile smartphones and integrate into the surrounding intelligent scenes. Cell phone, maybe you should be sad? As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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