Lamborghini holds new Urus SE product launch in Shanghai

[Shanghai, May 25, 2024] Following its global debut at this year's Beijing Auto Show, Lamborghini held a new Urus SE product launch conference in Shanghai. As the first plug-in hybrid super SUV, the new Urus SE marks Lamborghini's steady advancement of the "Direzione Cor Tauri" electrification strategy and is an important milestone for the brand's move towards an electrified future.

Francesco Scardaoni, Head of Asia Pacific at Automobili Lamborghini, said: “Since the global debut of the new Urus SE, the Asia Pacific region, including the Chinese market, has shown positive feedback. We believe that the new Urus SE will continue the success story of the Urus family.”

“Lamborghini held the world premiere of the new Urus SE in China, which shows the importance of the brand to the Chinese market,” said Konstantin Sychev, Executive General Manager of Automobili Lamborghini Mainland China, Hong Kong and Macau. “As the most powerful Urus model, the Urus SE sets a new benchmark in the super SUV market. We are very happy to bring this new model to Shanghai to showcase it to more customers and brand fans.”

The new Urus SE has a "dual heart" (thermal energy and electrical energy) and leads the class in performance. The new car is equipped with a redesigned 4.0-liter twin-turbo V8 engine, which works with the electric power system to achieve a combined output of 800 horsepower and a combined torque of 950 Nm. It accelerates from zero to 100 kilometers per hour in just 3.4 seconds and has a top speed of 312 kilometers per hour. The new electric drive torque vector distribution system cooperates with the inter-axle differential and the electronically controlled rear axle differential to ensure stronger torque and power output, bringing unparalleled driving passion.

The design of the new car is more concise and refined. The front of the vehicle adopts a suspended front hood, which is very muscular and echoes the design concept of Revuelto. The headlight group with new matrix LED technology adopts a unique lighting style, inspired by the curve of the tail of the bull that symbolizes the Lamborghini brand. The rear of the vehicle creates a wider body posture. The highlights include the new diffuser, the low license plate position and the rear grille design inspired by the Lamborghini Gallardo. The interior highlights the concept of "pilot experience" and further improved practicality, equipped with a 12.3-inch central touch screen and a new human-computer interaction interface. In addition, the new Urus SE offers unrivaled Ad Personam advanced personalized customization options in its class.

The all-new Urus SE has been launching a series of new car tasting activities across the country.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.