The returns of Yu'ebao, Xiaojinku and other "baobao" products have soared

In 2014, Internet finance represented by P2P continued to be hot, and as the yield rate continued to decline, Internet financial products once faded out of people's sight. However, near the end of the year, with the tightening of the capital market, the yield rate of bank financial products and Internet financial products both rose, thus attracting investors' attention again.

The reporter noticed that in recent days, the yields of financial products issued by various banks have risen significantly, and there are even products with expected yields as high as 8%, while the returns of Internet "baby" products have generally risen to above 5%. At the same time, P2P platforms are also stepping up their activities to attract customers.

Some analysts told reporters that by the end of the year, the returns of various financial products have continued to rise, mainly due to factors such as the current tight capital situation and the recent continued rise in the stock market diverting funds, and this trend may continue for some time, but may decline after New Year's Day.

The yield rate of “Baby” products has rebounded significantly

The reporter noticed that high-yield bank wealth management products reappeared near the end of the year, such as the 365-day "Guangyin Anfu 141219-D365 RMB Wealth Management Plan" sold by China Guangfa Bank on December 24, with an expected annualized rate of return of 8%. In addition, the number of products with a return of more than 7% has also increased compared with the past.

According to the monitoring data of Jinniu Finance Network, on December 25, there were 607 non-structured RMB wealth management products on sale in the bank wealth management market, with an average expected rate of return of 5.3%, 52 products with a rate of return exceeding 6%, and 231 products with a rate of return exceeding 5.5%. It is worth noting that the data of the network also showed that on November 25, there were 606 non-structured RMB wealth management products on sale, with an average expected rate of return of 5.05%, 18 products with a rate of return exceeding 6%, and 117 products with a rate of return exceeding 5.5%.

"It's the end of the year, and all banks are competing fiercely," said a bank wealth management professional. The reporter noticed that in addition to the increase in the yield of bank wealth management products, the yield of various "baby" products has also begun to rise from the previous level of about 4%.

On December 24, the seven-day annualized yield of E Fund Easy Finance, a subsidiary of WeChat Wealth Management, reached 5.31%; the yield of GF Tiantianhong was 5.19%; the yield of JD Xiaojinku rose to 4.78%; and the yield of Yu'ebao also rose to 4.63%.

It is worth noting that P2P platforms have also taken measures to attract customers. In addition to raising the rate of return, some platforms are also taking advantage of activities such as "Double 12", Christmas, and New Year's Day to snatch customers.

In addition, Ping An of China also launched the "God of Wealth Festival" for all netizens on December 22. This event covers insurance, banking, investment and other products, including products with an expected annualized rate of return of up to 9%.

High returns on bank financial products may continue until New Year's Day

The reporter noticed that the market had previously generally believed that after a round of interest rate cuts, the yields on bank wealth management and related wealth management products should decline.

However, the yield of bank wealth management products has increased instead of decreased. In this regard, Puyi Wealth researcher Mou Xin told reporters that the main factors affecting the yield of bank wealth management products are the tight market funds caused by factors such as the year-end bank loan-to-deposit ratio assessment, the expiration of the MLF (medium-term lending facility), new stock subscription, strong deleveraging in the bond market, and the depreciation of the RMB.

Analysts at Jinniu Financial Network believe that, at present, because of the deposit deviation indicator, some banks' scramble for deposits will not be concentrated in the last few days of the year as in the past. At the same time, as the capital market becomes tighter and the stock market diverts part of the funds, the cost of funds will also rise accordingly.

It is worth noting that in recent days, the tightness of bank funds has eased. On December 24, the Shanghai Interbank Offered Rate (Shibor) for one-month maturities generally fell slightly.

But this phenomenon does not mean that the funding situation has completely improved. Chen Long, an analyst at the Financial Market Department of Dongguan Bank, believes that the funding price this week should fall back from last week, but the uncertainty factors and the instability of psychological expectations will cause the funding price to fluctuate at a high level; it is expected that the central bank is unlikely to use the interest rate cut tool again in the short term, and it is more likely to use the reserve requirement ratio cut in January next year.

Mou Xin believes that the continued tightness of funds at the end of the year has forced banks to issue high-yield products to attract investors. Therefore, it is expected that the upward trend in wealth management product yields will continue until before New Year's Day.

An analyst told reporters that the tight funds at the end of the year have driven up the yields of bank wealth management products. It is expected that after New Year's Day, the returns of bank wealth management products will slowly decline.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.