Is the 360 ​​driving recorder good with 100,000 units sold on the first day?

After the hardworking and courageous Chinese people launched the "bumping into porcelain" entrepreneurial project on a large scale, the dash cam market has completely ushered in spring in China.

But the price can range from a few hundred yuan to thousands of yuan. Nowadays, how to choose dash cams of different brands and specifications in the market has become another difficult problem encountered by new and old drivers before driving on the road.

In May this year, 360 Company officially launched the smart driving recorder to enter the field of in-vehicle safety. As a driving recorder product with sales exceeding 100,000 units on the first day, in addition to the competitive price of 299 yuan, how good is the 360 ​​driving recorder?

Small enough is always good

Although both are equipped with screens and cameras, the requirements for the form of dash cams are completely different from those of common electronic products such as smartphones and digital cameras. The ideal state of a dash cam is to be "invisible", which means that it can record driving information on the road without anyone noticing.

From this point of view, the 360 ​​dash cam is small enough to fit into a cigarette box and weighs only 67g, which is indeed quite light. It can be hung on the front windshield of the car by suction and will basically not block the driver's view.

In comparison, a BMW 5 Series owner bought a Weicheng S9 dash cam based on a recommendation from Autohome. The cam is a lot bigger in size, and its internal parts are obviously loose. The owner couldn't help but sigh: advertised products are unreliable!

The surface treatment of the 360 ​​driving recorder visually gives it a carbon fiber feel with delicate workmanship. Its interface configuration includes a MicroUSB power port, a TF card slot that supports up to 64GB, an HDMI high-definition interface, and a dedicated interface for connecting a GPS device. The back screen, which normally only serves as an "indicator light", is still retained.

The built-in battery of the 360 ​​driving recorder can work independently for about 40 minutes. During driving, it is powered by a 12V car cigarette lighter. Unfortunately, the standard power supply only has one standard USB interface. Considering that charging the mobile phone during driving has become an indispensable task for many car owners when traveling long distances, it would be more practical for users to prepare a USB HUB.

Wi-Fi connection frees you from data cables

The biggest inconvenience in using dash cam products is that you either have to remove the TF card and find a card reader, or connect it to the computer with an HDMI cable. Exporting the recorded video is too troublesome, which has always been the biggest inconvenience in using dash cam products. This time, 360 thought of using Wi-Fi, which is also the main reason why it is called smart.

Connecting the 360 ​​driving recorder to the mobile phone's Wi-Fi requires a dedicated APP. I searched the packaging box but couldn't find the QR code. This means that the only way to obtain the APP is by installing and using the 360 ​​Mobile Assistant. If you are an old user of the 360 ​​Mobile Assistant, you can just search and download it.

Open the "360 Dash Cam" APP, the phone will automatically search for the dash cam, and then... then it connects by itself. At first glance, it seems a bit like "black technology", after all, there is no Wi-Fi in the car.

The functions of the APP at this stage are still relatively simple. It can obtain the screen of the driving recorder in real time, support screenshots and full-screen display, and the recorded videos will be stored in the form of clips under the video playback category. You can save them to your mobile phone and click to download. The most important thing is that the principle of internal communication similar to that of a local area network makes this process not only efficient but also does not consume mobile data.

Good shooting is the hard truth

Few people have enough understanding of the hardware parameters of dash cams. For the 360 ​​dash cam, through the official introduction, we learned that it can shoot 1296P clear images, has a 160-degree wide-angle lens, and is equipped with the current top image processing chip, which is overall at the industry-leading level.

In actual recording, the video captured by the 360 ​​driving recorder does reach a resolution of 2304*1296, and the screen width is sufficient to cover the area between the A-pillars in front of the vehicle.

In terms of shooting effect, although from the perspective of light and shadow, color reproduction, etc., there is still a certain distance from the intuitive SLR, but the details of each part of the picture are in place, and there is basically no pressure to see the license plate, house number, and road sign. Of course, to watch the video taken by the 360 ​​driving recorder, you'd better use a computer with a high enough screen resolution to fully display all the details.

Summarize:

The dash cam is another "first" for 360 in the hardware field. This "first" resulted in sales of over 100,000 units on the first day. There is no need to say more about whether car owners recognize this new product, the 360 ​​dash cam.

From a product perspective, the image quality recorded by the 360 ​​dash cam is high enough, and the addition of Wi-Fi features solves the long-standing user pain points of dash cam products, allowing the electronic devices in the car to be integrated under the control of smartphones that are inseparable from the users. This is also a major trend in the future of intelligent vehicles.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.