Lingdong Zhixing was invited to attend the 2018 AutoNavi Summit and signed a strategic cooperation agreement with AutoNavi on the EasyTravel platform

July 26 news: Pinzhi travel service operator Lingdong Zhixing was invited by AutoNavi to attend the 2018 AutoNavi Future Transportation Summit today. Lingdong Zhixing has reached a strategic cooperation with AutoNavi and signed a contract with AutoNavi's travel platform Easy Travel, becoming one of the new members of Easy Travel Platform 2.0.

(Photo: Shi Wenyong, Chairman of Link Mobility, attends the launch ceremony of EasyMobility Platform 2.0)

On behalf of Lingdong Zhixing, Shi Wenyong, Chairman of Lingdong Zhixing, attended the launch ceremony of AutoNavi Easy Travel Platform 2.0 together with Liu Zhenfei, President of AutoNavi, and Easy Travel partners, becoming a member of the Easy Travel Platform. The two parties will carry out deeper cooperation in the future travel field. At the same time, Shi Wenyong gave a keynote speech on "Private Space Builds a Quality and Intelligent Travel Ecosystem" at the summit.

(Photo: Shi Wenyong, Chairman of Link Mobility, delivering a keynote speech)

According to Link Motion's previous announcement, under the terms of the signed agreement to establish a strategic relationship, AutoNavi will guide users to directly access Link Motion's Pinzhi travel service through its map application in areas where Link Motion operates. In addition, Link Motion will also use AutoNavi's leading map, navigation solutions and services in its Pinzhi travel service operations.

The AutoNavi Easy Travel platform was launched in July 2017. Previously, it has connected with many mainstream online car-hailing service providers including Didi Express, Shenzhou Special Car, Shouqi Car-hailing, Cao Cao New Energy, etc. to provide users with high-quality aggregated car-hailing services. The Easy Travel Platform 2.0 mainly provides users with three-dimensional information services based on location, as well as global travel services, hoping to help users make better travel decisions, provide better destination experience, and thus bring a better full-cycle travel experience.

As a new force in the travel industry, Link Motion Intelligent Driving, based on its years of R&D and technology accumulation in the automotive field, began to upgrade its brand strategy and promote the domestic launch of its smart travel business in early 2018. The strategic cooperation with AutoNavi is the first time Link Motion Intelligent Driving has participated in the mainstream ecology of the domestic travel industry and become a part of it. Taking this opportunity, Link Motion Intelligent Driving has accelerated the process of building its smart travel ecology.

The mainstream travel ecosystem adds a new player: Lingdong Intelligent Driving creates a "private space"

At the 2017 AutoNavi Summit, AutoNavi launched its one-stop public transportation service platform Easy Travel, which set off a revolutionary wave in the travel industry. Prior to this, the travel industry was dominated by several leading online car-hailing platforms such as Didi. AutoNavi Easy Travel platform quickly broke the old order of the industry and connected with domestic mainstream travel service providers including Didi Express, Shenzhou Special Car, Shouqi Car-hailing, Cao Cao Special Car and so on through one-stop service.

The trend of the travel industry in 2018 is to develop from a single online car-hailing service to a vertical and diversified direction. This includes Didi's launch of Licheng Special Car and Baby Special Car. As a super APP in the travel industry, AutoNavi Map's Easy Travel platform is also a complex of the diversified wave of domestic travel services. Dong Zhenning, vice president of AutoNavi, believes that new travel modes will emerge in an endless stream in the future, and the industry trend is the life-oriented mobile space and user travel scheduling.

Lingdong Zhixing is a special member of the Easy Travel platform. While online car-hailing platforms focus on how to transport users from point A to point B, Lingdong Zhixing is thinking more about another question: what kind of service do people get in the car, what needs do people have in the car, and how do passengers experience new intelligent services in the car?

In the eyes of the Lingdong Zhixing team, the car is the third "private space" in addition to the two major spaces of home and office. Under the wave of mobility and intelligence, users hope to obtain intuitive, automated and personalized mobile experience through digital technology, functions and services, making travel more efficient and safer.

Traditional vehicles place too much emphasis on the driving and handling performance of the vehicle itself, and build the vehicle from the driver's perspective. The travel industry has transformed into a customer-centric mobile travel ecosystem, which focuses on the in-car mobility experience from point A to point B, rather than the physical vehicle itself. This mobility experience must be completed by the passenger-centric in-car space experience.

In the conception of Lingdong Zhixing, private mobile smart space is a trinity of hardware, software and services, none of which can be missing. Lingdong Zhixing provides smart travel services by customizing smart cars, independently developing in-car hardware and application platforms, and hiring self-employed drivers and self-built transportation capacity.

(Photo: Lingdong Zhixing becomes one of the travel partners of AutoNavi Easy Travel Platform 2.0)

Pinzhi Travel empowers the industry, and car space becomes a new scene and new consumption entrance

Well-known institution Deloitte believes that the value of traditional online car-hailing platforms lies in promoting the transformation of the automobile-centric pan-automotive industry into a customer-centric mobile travel ecosystem. Consumers have changed from owning vehicles to becoming travel consumers. But this is not all about the travel industry.

The in-car experience will increasingly become a defining feature of future mobility. Deloitte asserts that in the future, cars will know who the passengers are, make decisions for them, and even become trusted partners. Content providers, in-car service providers, data and analytics companies, advertising companies, entertainment equipment providers, and social media companies will compete to create the riding experience that the public expects: relaxing, efficient, or enjoyable.

Shi Wenyong, founder and chairman of Link Mobility, believes that the development trend of the travel industry is to bind users and personalized spaces together, rather than binding drivers and users together. The in-car space will become a new scene and a new consumption entrance. When computing changes from "results can be carried" to "environment can be carried", the scene experience can also become "seamless".

In the future, the travel scenario may be that consumers do not need to wait for a car to pick them up. The system knows the consumer's preferences and needs in advance, and provides them with intimate entertainment services on the way home, and quickly delivers them to their doorsteps. This process can include user identity recognition, consumer preference recognition and recommendation, and new retail scene in-car reproduction.

In the new mobility ecosystem, this scenario can be seamlessly realized and operate smoothly. This requires new thinking, skills and coordination, and hardware, software and services are indispensable. Link Mobility is working hard to build this systematic intelligent capability.

As a long-term plan for future travel, Link Mobility will open up all its systematic intelligent capabilities, including opening up smart spaces to application developers, third-party content providers, and third-party service providers; opening up hardware design to automobile OEMs and parts suppliers; and opening up travel and transportation to capacity providers and energy suppliers.

The strategic cooperation with AutoNavi is a long-term cooperation foundation for both parties. As a member of the mainstream travel ecosystem, Link Mobility will build a travel ecosystem with smart travel and private space, explore the diversity and verticalization of the travel industry, and promise to empower the travel industry with its own systematic intelligent capabilities, and win a place in the global mobile smart travel field through the accumulation of technology and services.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.