Apple turns TV into a giant iPhone, with a large number of TV apps launched

Apple's innovation ability has declined greatly under Cook's leadership . The iPhone has been transferred to the wrist and became the "Apple Watch", and through the fourth-generation upgrade of the set-top box (Apple TV), Apple has turned the flat-screen TV in the living room into a giant iPhone.

Some industry insiders joked that today's Apple is no longer able to continue innovating the iPhone, but has instead become the iPhone's "porter" in different scenarios.

According to the San Francisco Chronicle, with the launch of Apple's living room iOS strategy, some dedicated living room applications have come out, which may bring new business opportunities to Apple and third-party developers.

At the autumn conference in September this year, Apple announced the fourth-generation set-top box. A few days ago, Apple officially began to offer pre-orders for the new version of the set-top box. It is expected that some consumers will get the set-top box starting from October 30.

In terms of smart TV application ecosystem construction, Android is far ahead of Apple. For example, in China, there are countless TV apps on the Android platform, and people are already accustomed to watching popular TV series through video clients.

This year, Apple also imitated the Android model and began to move the iOS application ecosystem into the living room.

American media pointed out that Apple's entry into the living room following Android's footsteps will turn large-screen TVs into giant iPhones.

Storehouse, a California-based company, has also developed a photo-sharing tool specifically for TVs, where users can edit many photos and videos into a story, then play it on TV for friends and family to share.

In the eyes of ordinary people, such photo sharing has long been commonplace on smartphones and tablets. However, Mark Kawano, the head of the above-mentioned company, said that when many people sit in front of the TV, the humanization and intimacy of this sharing cannot be matched by computers and mobile phones. Moreover, mobile phones are not suitable for "onlooker-style" sharing.

He said that some iOS applications on TV can achieve a special emotional connection, which far exceeds the value of watching some popular online dramas on TV.

Video service providers are still in the lead in entering the TV market. Currently, companies such as Netflix and HBO have launched TV clients, and games such as "Guitar Hero Live" have also begun to develop TV users. In addition, Houzz, a company that provides home improvement services in Palo Alto, California, has also begun to develop TV applications.

According to CNNMoney, a US financial news website, Eddy Cue, Apple's executive in charge of content services, revealed in an interview that Apple set-top boxes have now entered more than 20 million households, and Apple believes that set-top boxes can bring a revolution to the television industry.

He once again reiterated Cook's previous statement that the future of television will enter the APP era.

CNNMoney also reported that Zillow, Gilt and short-term rental service providers have also launched iOS TV clients, including the live video tool Periscope.

However, some analysts pointed out that the selling point of smartphones is their powerful functions, and people prefer a simple, fast, "mindless" movie and TV viewing experience on their home TVs rather than complicated and troublesome APP controls. Whether APPs have a bright future on TVs remains an unknown.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.