Recently, according to domestic media reports, Honda's sales in China continued to decline and have not improved. Honda China announced its terminal vehicle sales in October on November 7. Honda's terminal vehicle sales in China in October were 75,440 units; from January to October, Honda's cumulative terminal vehicle sales in China were 663,626 units, a year-on-year decrease of 31.0%. In fact, apart from Honda, the sales of Nissan and Toyota in the Chinese market are not very ideal either. At present, the sales of the three major Japanese automakers in China have declined to varying degrees compared with the past three years. From 2021 to 2023, the market share of Japanese cars in China fell year by year, to 22.6%, 20%, and 17% respectively, and fell to 14.9% in the first half of this year. Nissan CEO Makoto Uchida said in an interview before: "Compared with other parts of the world, the needs of Chinese customers are very different. If we continue to do things the same way as before, I don't think we will survive." Japanese cars, which used to be known as "few minor problems and value retention", are becoming less and less popular among Chinese people... Zikuai Technology |
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