Why is the iPhone SE considered Apple's weakest link?
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For the iPhone SE released earlier this year, Apple not only further lowered the price combination in a targeted manner, but also hoped to lower the price to a level that is acceptable to both the industry and consumers. Because of this "mission", the impact of the iPhone SE on the Apple ecosystem will further increase, and may affect Apple's future in the hardware market. The iPhone SE is doing well in the retail market, with demand far exceeding Apple's supply, so Apple can only continue to produce the product to meet market demand. Once Apple can supply enough iPhone SE to the market, its impact will become more apparent. The iPhone SE will reduce the average selling price of the iPhone, which was $637 in the second quarter of this year, while the average price of Wall Street analysts was expected to be $660. Although the iPhone SE will make up for the sales difference, the industry will still have an impression that the high-end iPhone is no longer Apple's "cash cow". The emergence of Apple TV and iPhone Smart Battery Case protective shells has also affected the reality distortion field of Apple's products. Many people feel that iPhones are becoming cheaper and less innovative. When introducing the iPhone SE, Apple said that this device is faster than many similar mobile phone products. Does this description feel that it is not in line with Apple's style at all? The selling point of the iPhone SE is first its size, and then its high hardware specifications. Some analysts believe that the iPhone SE is just selling the brand without substantial innovation. The same is true for the iPhone7. Although Apple may upgrade the internal components of the device in this year's update, many consumers are still hesitant to skip this year's iPhone update and wait for the iPhone 8. Finally, the iPhone SE breaks the connection between the lower-end products and other products in Apple's smartphone portfolio. Previously, Apple only updated the iPhone once a year, which may slowly affect the development of the product portfolio, so now Apple has three product tiers: high, medium and low. The situation where one iPhone can meet all the needs of the market is no longer the case. Apple now needs a series of devices to meet specific consumer groups and carry out targeted marketing. All of this shows that the iPhone SE will continue to be an important product for Apple. No company can stick to a unified strategy for decades like Apple. If the strategy changes too early, it is equivalent to giving up a large market. If the strategy changes too late, it will miss the trend of the new generation of technological revolution, as Palm, Blackberry and Nokia have done. Jobs made Apple find one pivot after another correctly - when the iPod mini was still the world's best-selling MP3 player, it decided to give it up. If Apple wants to maintain their position, Cook needs to not only find the next pivot for Apple, but also lead Apple to transition and change at the right time. The iPhone SE is a weak point for Apple. If Cook's choice is correct, this weak point will be transformed into a fulcrum, providing driving force for Apple's development in the next few years. If the judgment is wrong, the iPhone SE may become a turning point for Apple to enter a revenue decline.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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