New car purchase avoidance guide: Don't listen to the hype, wait six months after the launch to buy, it's equivalent to making 200 yuan a day

Although you say don't curl up, your body is very honest.

Just after the National Day, many car companies started to show their performance. Hongmeng Zhixing's orders for the entire series from October 1 to 7 exceeded 28,600, Xiaomi SU7 received 6,000 new orders during the National Day, Xiaopeng Motors received more than 16,000 new orders during the National Day, and Ideal received 20,000 orders during the National Day...

The whole market is filled with a joyful atmosphere of not having enough cars to sell, but different profits among competitors is an eternal rule. No matter how hot the market is, it is impossible for all manufacturers to make money, just like after a big rise in A-shares, there will inevitably be a lot of people trapped in it.

In fact, orders are a very virtual thing, and at this stage, manufacturers' bragging about their orders is not strictly regulated. Therefore, there are often situations where the order volume does not match the actual delivery volume. Let's take stock of several models whose voice and sales are seriously deviated.

It is worth mentioning that everyone is familiar with these cars.

First, let’s take a look at the Zhijie S7. This car received a lot of attention when it was launched in November 2023 and was highly anticipated. There were also news within Chery that it would take the initiative to make way for this car. The orders at the time were also very strong, and it was claimed that the number of orders exceeded 10,000 within a month.

In fact, the average monthly delivery volume of Zhijie S7 was less than 800 units in the first four months after its launch. After the facelift in April 2024, the average monthly sales exceeded 5,000 units for two consecutive months, but then began to decline, with only 425 units left in August.

The sales volume of Zhijie S7 can be said to be far below expectations. Compared with the resources invested, the technical support received and the attention it has received, such sales volume is obviously disproportionate. It also indirectly proves how fierce the competition in China's high-end new energy market is and that good cars are not necessarily easy to sell.

Avita, who was born with a silver spoon in her mouth, did not live up to previous expectations.

At the end of March 2024, the Avita 12 was officially launched, and the official announced that its pre-order volume had exceeded 40,000 units. However, since its launch, the monthly sales of the Avita have never exceeded 5,000 units. The sales volume is not bad, but it is not a hit model. In today's Chinese new energy market, models with monthly sales of less than 10,000 units can hardly be called mainstream.

The same phenomenon also occurs in another brand that has received a lot of attention - BYD Tang.

In early July 2024, the new BYD Denza N7 was launched on the market. Officials said that it received 11,687 orders within 24 hours of its launch. This order volume is still good. Considering the high positioning of BYD Denza N7, if all such orders are converted into sales, BYD Denza N7 can be said to have made a comeback.

However, the monthly sales of this car in July and August combined were only a little over 2,000. Although it has undergone a significant upgrade, this facelift has not been recognized by users.

The Deep Blue G318 under the Changan Group has a similar situation. It was launched in June and received over 14,000 orders within 120 hours. It seems to be quite popular, but the data from the China Passenger Car Association shows that the sales of this car in July were only 2,483 units, and in August it further dropped to 1,280 units. At this rate, it may take about a year to deliver all the orders.

In fact, compared with joint venture new energy vehicles of the same level, the performance of these domestic models is not particularly bad, but there is a gap with sales expectations, which is even more ironic compared with the huge order volume.

Of course, for traditional old manufacturers, the sales of individual models that are lower than expected will not affect their overall performance. With so many manufacturers and so many models, who doesn’t have a few lagging models?

The problem is that large manufacturers can afford it, but some new car manufacturers may not. If orders do not match sales, they may face a survival crisis.

Take Nezha L, a blockbuster model of Nezha Auto, as an example. This car received a lot of attention when it was launched in April. With the support of traffic-generating machines like Zhou Hongyi, it can be said that it attracted a lot of attention. The official announced that the order volume of this car exceeded 30,000 units in 35 days after its launch, but the average monthly sales of this car after its launch was only about 5,000 units, which did not meet the previous expectations of the outside world.

In addition, Xiaomi, another traffic generator, also has an amazing order volume. According to some big Vs, Xiaomi SU7 has locked in 100,000 orders in just 40 days after its launch. Since then, Xiaomi has updated the order volume several times, which has been soaring. However, so far, the average monthly delivery volume of Xiaomi SU7 has remained at a level of just over 10,000 units.

This result is certainly good, but compared with the order volume, the gap is obviously a bit large.

The order volume is good, but the actual sales volume is lower than expected. This phenomenon is still very common in the new energy era.

There are two main reasons. First, the so-called "order volume", just like the millions of soldiers in ancient Chinese wars, is very inflated. Different manufacturers can create different order volumes through various word games, and it is difficult for the outside world to grasp the real order volume. Second, at this stage, many new energy vehicle manufacturers do have insufficient production capacity, especially some new forces manufacturers. Out of caution, they dare not and do not want to significantly expand their production capacity in a short period of time.

So, how should consumers choose? In the final analysis, cars are just means of transportation produced on industrial assembly lines, not works of art. There is no need for us to lose our rationality because of the astonishing number of orders placed by manufacturers. In a word, don't worry about the launch of new cars. If you don't buy it and I don't buy it, we can make 200 yuan a day.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.