In the past, when music was a luxury item, Sony was the undisputed king of the sound world, and Walkman almost became synonymous with music. But today, when everyone can fit thousands of songs in their mobile phones, music has become a mass entertainment, and the impression of the Sony brand in people's minds has become increasingly blurred.
Recently, Sony has been active in the field of music hardware, launching music playback devices such as h.ear in , h.ear on , and h.ear go for young users, covering most usage scenarios and equipped with many high-tech features, making it a great candidate to regain the throne. Today's protagonist is the h.ear go Bluetooth portable speaker SRS-HG1 , which is priced at 1,599 yuan . Simple appearance and outstanding colors The h.ear go is a very simple rectangular shape, and the monochrome design also emphasizes its simple look. Under the ordinary appearance, it still does not conceal Sony's decades of industrial design level. The transition of the corners of h.ear go is very rounded, and it is always very comfortable to hold no matter from which angle. H.ear go, which is aimed at young fashion people, still continues the colorful color matching of the series. Emerald green, lemon yellow, Bordeaux red, cinnabar red, and carbon black provide five distinctive colors. They all use the " intermediate colors " currently popular in the fashion industry . The low-saturation colors are very elegant and durable, and are not easy to cause visual fatigue. This color is becoming the darling of the fashion and design industries, and Sony has also followed this trend in a timely manner. As a portable Bluetooth speaker, h.ear go is undoubtedly a good companion for similar products on the market.
There are many Sony black technology halos on the head Under the outstanding appearance, of course, there is also a delicious feast carefully prepared by the technical Sony for us. The h.ear go is equipped with a series of black technology technologies such as the high-quality digital amplifier technology " S-Master HX" , " DSEE HX " that effectively repairs the high-frequency distortion caused by compression , and " ClearAudio+ " that automatically completes the recommended sound effect settings , striving to bring users the most shocking auditory enjoyment. With the support of these technologies, h.ear go has gotten rid of the inherent impression that Bluetooth devices have poor sound quality, breaking through the devastating damage to sound quality under the traditional SBC Bluetooth protocol, and combined with LDAC high-quality sound technology, it can achieve 192kHz/24 bit DSD sound source playback. h.ear go also supports Sony's latest standard for bass quality this year , ExtraBass . After pressing the ExtraBass button on the top of the body, h.ear go will output a stronger bass effect at a higher volume without breaking the sound. Another thing worth mentioning is the free APP SongPal launched by Sony for h.ear go , which literally means song companion. This app supports Android and iOS . Through SongPal, users can set the EQ of h.ear go according to their preferences , and can also form a multi-room music system based on WiFi or Bluetooth with multiple Sony speakers , allowing users to switch between different rooms at will, and even form a wireless surround sound array with multiple speakers , bringing unprecedented dimensions to music. The best partner is still your family Based on h.ear go's powerful connectivity, its range of connectable devices has been unprecedentedly expanded, from PC to Mac to iPhone to Android phones to traditional audio playback devices that support 3.5mm headphone jacks . However, after testing a variety of devices, we found that h.ear go still has the best sound performance when connected to Sony's own device Walkman .
Summarize Sony once dominated the world with its strong industrial design capabilities, and even attracted fans like Steve Jobs. Today, Sony has to climb to the top of the industry again because it has not kept up with the pace of the iPod generation of playback devices. However, from the simple portable Bluetooth speaker h.ear go, we can see Sony's long-term technical accumulation in the field of sound and its superior new technology research and development capabilities. Its position in industrial design and professional fields is still difficult to shake.
Sony did not dwell on its past success, but lowered its profile and kept up with the times. It was able to demonstrate its strength in the niche product of portable Bluetooth speakers. The launch of h.ear go , in-ear headphones h.ear in , and headphones h.ear on formed a complete product matrix, giving consumers more choices. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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