On the first day of the 2024 Paris Motor Show, a press conference was held at the Xpeng booth to announce Xpeng Motors' Globalization Strategy 2.0, its new commitment to the European market, and share Xpeng's new goals for its international business.

At the same time, He Xiaopeng, Chairman and CEO of Xpeng Motors, announced that the world's first AI car, Xpeng P7+, has officially started pre-sale, with a pre-sale price starting at 209,800 yuan. The pre-sale interest of 99 yuan intention deposit can be used to offset 3,000 yuan of the car purchase price.

Xiaopeng P7+ starts pre-sale, 3+ added

At the global debut on October 10, He Xiaopeng announced that the Xiaopeng P7+ will be equipped with AI intelligent driving capabilities and a large number of comfort configurations as standard across the board. Combined with the pre-sale price starting from 209,800 yuan, the Xiaopeng P7+ is a product full of sincerity even in the highly competitive market for pure electric sedans under 300,000 yuan.

Regarding product strength, He Xiaopeng proposed the concept of three + at the press conference, which well explained the origin of the name P7+, namely Technology+, Space+ and Comfort+.

In terms of technology+, the entire Xiaopeng P7+ series is the first to be equipped with Xiaopeng's new generation of AI Hawkeye vision solution. This is the industry's first single-pixel Lofic architecture pure vision solution, which has more accurate, clearer and farther information collection capabilities than traditional cameras. At present, XNGP can bring users an AI smart driving experience regardless of road conditions or routes, and it can truly be used and easy to use across the country. At the same time, the new car will be the first to be equipped with the AI ​​Dimensity system version 5.4.0, realizing the 0-speed activation of XNGP and starting on the spot.

In terms of space +, the Xiaopeng P7+ has a space experience that exceeds that of SUVs, and even most luxury executive sedans. Its wheelbase reaches 3000mm, with an ultra-high space utilization rate of 88% and an effective riding space utilization rate of 65%. Even people over 1.8 meters tall can easily enjoy the comfortable feeling brought by the large space. In terms of storage capacity, the trunk of the Xiaopeng P7+ adopts a hatchback opening method, with an opening of 1m x 1m x 1m. Under standard conditions, the trunk size reaches 725L, and after the rear seats are folded down, even 33 20-inch cabin suitcases can be placed. Compared with many popular Wagon models overseas, the space experience of the P7+ is even better.

In terms of comfort+, the Xiaopeng P7+ integrates the "cloud space" design language to create a mobile luxury and comfortable cabin for users from multiple dimensions such as vision and touch. The car is equipped with full-function cloud-sense comfort seats, which adopt an 8-layer design structure, including 20mm slow-rebound zero-pressure sponge and 120mm firm support foam layer, bringing users a top-level riding experience. In addition, the front and rear seats of the Xiaopeng P7+ both support massage, heating, and ventilation functions. The industry's first 6 intelligent scene-based massages ensure that users in the front and rear rows can have a consistent and comfortable riding experience. All of the above configurations are standard for the Xiaopeng P7+.

As the world's first automotive product under Xiaopeng Motors that fully applies AI technology and is deeply defined by AI, the Xiaopeng P7+ has become Xiaopeng Motors' pioneering work leading the development direction of AI vehicles in the next decade with its four core product advantages: industry-leading intelligent driving capabilities, coupe-like posture and handling performance, space performance that exceeds SUVs, and ride comfort comparable to MPVs.

AI leads the change, the new EV era has arrived

Based on the expectation of AI development, Xiaopeng Motors hopes to become a global AI car company in the next decade. To achieve the development goal, Xiaopeng's AI system will cover five major elements in terms of products and technology: high-computing chips, AI big models, AI cars, robots and flying cars. The first two serve as the foundation for the implementation of the latter three.

In terms of AI product implementation, Xpeng Motors is also in a leading position. Xpeng's self-developed Turing chip has been successfully taped out. This is the world's first AI chip that is used in AI cars, AI robots and flying cars at the same time. It has a 40-core processor, which can provide powerful computing support for large models and adapt to L4 autonomous driving safety requirements. At the same time, the end-to-end large model has also been implemented. The large model enables vehicles to achieve L4-level high-level intelligent driving experience based on L2-level hardware and costs.

As it continues to consolidate its technology and product foundation, Xiaopeng Motors has taken the lead in defining AI cars: autonomous learning, proactively meeting needs, rapid growth, and adapting to different needs. With this as the standard, the new EV era is accelerating.

Smart in the world, Europe will become an important market for Xpeng

Over the past decade, Xpeng Motors' firm investment in intelligent driving technology has paid off. Xpeng Motors believes that although it is a young company for the European automotive industry, it plays a very important role in the global electric vehicle revolution.

So far, Xpeng Motors has started sales in more than 30 countries and regions around the world. As it moves towards "Going Global 2.0", Xpeng Motors will continue to increase its attention to the European market and will carry out R&D and sales layout globally.

At the press conference, Xpeng Motors also announced new goals for Europe, believing that Europe is the core of Xpeng Motors' long-term commitment. In the future, it will bring more new models and modifications, and will continue to improve its after-sales network and after-sales service quality.

By 2025, Xpeng Motors aims to enter more than 60 countries and regions around the world and become the number one Chinese mid-to-high-end new energy brand overseas. In the next decade, Xpeng Motors will accelerate the expansion of its global "Pengyou Circle" and aim to have overseas sales account for half of its total sales.

At the 2024 Paris Motor Show, Xpeng Motors, with its solid technology and product reserves, forward-looking technological innovation and R&D capabilities, and as a leading Chinese new energy vehicle company, demonstrated to the world the strength and heritage of Chinese auto brands in leading global automotive development. Looking ahead to the next decade, Xpeng Motors, positioned as a "future travel explorer", will surely bring products and experiences that exceed expectations to the market and users.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.