App Promotion Revelation: 5 pitfalls that ASO needs to avoid after iOS 10.3 is officially released!

App Promotion Revelation: 5 pitfalls that ASO needs to avoid after iOS 10.3 is officially released!

On March 28, Apple released the official version of iOS 10.3. For those who are engaged in APP promotion , what should they pay attention to?

You may want to take a look at the 5 pitfalls that CQASO has compiled to avoid in actual operations.

1. If the metadata contains "free", update with caution

After the official release of iOS 10.3, Apple officially banned price information such as "free" from appearing in app names and metadata (metadata refers to app name, ICON, 100 characters, description, screenshots, videos, etc.). It’s not that this happened suddenly. After all, since the end of February, Apple no longer allows apps with the word "free" in their metadata to pass review.

▲The results page for searching "free" on the App Store

The ban currently only applies to apps that are not listed and are being updated. There will be no impact on apps that have already been published with the word "free" in their metadata. Therefore, developers who use the "free" sign should consider more carefully whether updates are necessary.

2. Repeat keywords

If you want to do ASO well, the easiest way is to avoid repeating keywords .

Based on Apple's rules, the weights of the app name and 100 characters (Keywords, 100 characters are required to optimize keyword coverage when submitting a product) cannot be added together. If the keywords appear in both the name and the 100 characters, it will be wasted.

▲For example, when playing King of Glory , as the only passive shoe,

The movement speed effect of wearing six pairs of shoes and one pair is the same.

Also, do not add spaces within the 100 characters . If you enter a space, Apple's word splitting and word grouping process will be interrupted, so you will not be able to benefit from the word splitting and word grouping, which is not conducive to the final effect of ASO optimization . If you really want to split the word, you can use “,” .

3. Not doing research before adding keywords

Sharpening the knife does not delay the chopping of wood. It is necessary to put in some effort before adding keywords. Take the time to research keywords and understand their search popularity to determine if they are worth adding.

Here are two recommended methods:

Use ASO optimization tools to determine the popularity of your keywords.

▲Recommend CQASO, the most professional App data analysis platform

Based on past experience, keywords with a search index greater than 4605 can be called effective keywords . The higher the index, the higher the search popularity .

Type the first few words of your keyword in the App Store search bar and observe the suggestions (suggested keywords) to see if your target keyword appears. The closer the keyword is to the front, the higher the popularity.

▲Take the search for "pig" as an example

4. Not looking at keyword rankings

Before launching a product or updating a version , please be sure to check the keyword ranking again.

It is recommended to follow up on the popularity of keywords after selecting them. Taking CQASO as an example, the keyword search index trend can be exported to an Excel spreadsheet, and it can also be bound to WeChat to monitor the changing trend of the keyword search index in real time.

Also, you should care about keywords that rank higher .

There are only two types of such keywords: those related to the product/industry or those related to competitors - focusing on these keywords can achieve twice the result with half the effort.

It should be noted that when a new version of the product is launched, the keyword ranking will be updated . However, as the keyword search index in the App Store changes, the keyword ranking will also fluctuate.

5. Inappropriate description

There are two types of inappropriate descriptions:

● Description in just a few words .

Description is an important part of improving download conversion and should not be ignored.

There will always be someone who will read the detailed description . Compared to users who don’t read detailed descriptions, this audience is more concerned about the quality of the product - if the description impresses them, downloading will follow soon. This means that a complete description is important to high-quality potential users .

● Use even effort in description .

If you don't click "More", the app details page summary will only show the first 5 lines. Concentrating the product highlights in the first five lines will often have a better effect than a general description with average effort but no emphasis.

▲The first 5 lines of the summary can focus on the features and advantages of the product

Of course, there are always people who look at the detailed description . Compared to users who don’t read detailed descriptions, this audience is more concerned about the quality of the product - if the description impresses them, downloading will follow soon. This means that a complete description is important to high-quality potential users .

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @CQASO compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map

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