Why does it take so long for Apple's AirPods headphones?
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If we talk about Apple's most entangled accessory recently, it must be AirPods wireless headphones. As one of the solutions after the iPhone 7 removed the headphone jack, its expectations were once very high. However, the delays have made everyone tired. Apple must be vigilant about this fact in the future. The helplessness of AirPods At the iPhone new machine launch conference in September this year, Apple officially launched AirPods wireless headphones. However, it did not regard AirPods as a replacement for EarPods, but as a wireless option for 1,288 yuan. Considering its pure wireless design, W1 chip, and Siri integration, people are still quite looking forward to AirPods. Apple itself also said that the demand for the new headphones is very high. However, three months have passed, and AirPods has been officially launched from the end of October. During this period, Apple fans have been waiting anxiously. Why did AirPods "postpone"? There are also many different opinions among the parties concerned about it. Apple's own statement is that "we need more time before AirPods are ready for consumers." The Wall Street Journal broke the news a few days ago that Apple needs to solve the problem of audio signal synchronization between the two earbuds of AirPods. Soon, John Gruber, a well-known Apple blogger, refuted this statement, saying that these problems have been solved long ago, and the problems encountered by AirPods are ultimately due to the difficulty of mass production. AirPods are unveiled too early? The current situation of AirPods always reminds people of Windows Phone. This almost extinct platform often wins applause when new flagships are released, but the late delivery time and low supply have exhausted everyone's enthusiasm and failed to sell well when expectations reached their peak. Even if everything can really go as ideal, AirPods can be officially released at the end of October, it is still a bit too early for it to choose to debut at the launch conference in September. What's more, Apple should also be aware of the difficulties in mass production of this wireless headset. As for Apple's consideration, it is likely to be for the iPhone 7. Even if Apple calmly emphasizes its "courage", the resistance caused by the cancellation of the headphone jack on the iPhone 7 may still make it difficult for it to cope with. In order to appease users' dissatisfaction and show that it is not unprepared, Apple chose to let AirPods and iPhone 7 debut together instead of leaving it to the launch conference next month. The status of BeatsX wireless headphones is still listed as "Available in the Fall" on the US official website. As wireless headphones released together with AirPods, BeatsX is considered a good alternative to AirPods. BeatsX is equipped with the same W1 chip, and with Apple's optimization, it can also be easily paired with iPhone 7. However, BeatsX, which has been rumored to be launched before Christmas, may not be delivered on time like AirPods. Apple authorized retailer B&H recently revealed in an email to customers that Apple has notified them that delivery will take at least 2 or 3 months. This incident does not have much impact in isolation, after all, the attention of BeatsX is not as high as that of its own AirPods. However, what we need to see is that BeatsX is equipped with the same W1 chip as AirPods-this is one of its biggest selling points. But in this way, the situation of AirPods has become more delicate. Apple needs to be wary of the delay in the release of AirPods. The most direct impact is, of course, missing the shopping season and losing an opportunity to boost sales. Consumers will be excited and looking forward to the release of new products, but their mood will gradually calm down due to the continuous delay in shipments, and they will think about whether they really need such products. More importantly, it is urgent to equip the iPhone 7, which has no headphone jack, with wireless headphones. It is normal for people who can't wait to find other alternatives. You know, there are many wireless headphones on the market. As an ordinary consumer, if Apple releases a product early, it is equivalent to sending a signal to people that "we have everything ready." Even if the release time and the delivery time are far apart, it should be delivered in time and the supply should be sufficient. In fact, similar incidents are not unfamiliar to Apple. The white iPhone 4 and the 2012 iMac were both released early, but they were not shipped for a long time. Among them, the last delay was mentioned in the earnings conference at that fiscal quarter, and CEO Tim Cook could only answer that he usually "doesn't spend a lot of time looking back", but in hindsight, he would choose to announce the iMac later so that consumers would not have to wait so long. Four years later, Apple made the same mistake again with AirPods - although it seems to have reason to do so this time, considering the impact of delayed shipments on consumer confidence and product sales, AirPods do not necessarily need to be released together with iPhone 7. Recognize the biggest goal According to Apple's official statement, the reason for canceling the headphone jack on iPhone 7 is not only that new technology replaces old technology and saves space in the phone, but also that it has foreseen the upcoming wireless era. What Apple has to do is to urge people to enter the wireless era as early as possible. Therefore, wireless headphones AirPods are a very important part of it. Unfortunately, AirPods did not start well and missed a great opportunity to make as many people as possible accept it. Although we expect the earphones to have good sales after they are released, the three-month delay has caused losses that are difficult to estimate. On the one hand, the sales volume is lower than expected, and on the other hand, the confidence of Apple fans has been hit. We are now at a stage where smartphone technology is fully developed and the market is approaching saturation. The continuous maturity of technological reserves has allowed major manufacturers to start planning for the future, developing new technologies, and promoting new concepts. Apple is naturally one of them. Apple wants a wireless era where Apple products penetrate every corner of people's lives. This is the big goal. The early release of AirPods has given people some reassurance, proving that Apple's abandonment of the audio jack is not a brainless move, but the impact of the delay will still hinder the realization of the big goal. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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