A great man once said that China opposes sanctions, but China is not afraid of sanctions. "Blockade it. Blockade it for ten or eight years, and all China's problems will be solved."

This is indeed the case, and it didn’t even take eight or ten years. Four years after being sanctioned, Huawei has officially returned as the king, not only catching up, but even “far ahead”.

Huawei is one of the most innovative and influential technology companies in China and even the world. It has leading products and technologies in the fields of smartphones, computers, tablets, smart homes, smart cars, etc.

However, since 2019, Huawei has suffered unreasonable sanctions and suppression from the United States, causing it to face huge challenges and difficulties in chips, software, standards, etc.

However, Huawei did not succumb to the bullying of the United States. Instead, it grew stronger with more firm beliefs and harder efforts in innovation.

After a period of low-key adjustment, Huawei held an unprecedented autumn full-scenario new product launch conference on September 25, 2023, releasing new products such as Huawei MatePad Pro 13.2-inch, HUAWEI WATCH ULTIMATE DESIGN, Huawei WATCH GT 4, Huawei Smart Screen V5 Pro, Huawei FreeBuds Pro 3, Huawei Smart Glasses 2, Huawei Router BE3 Pro, etc., demonstrating that it has achieved "far ahead" in many dimensions such as product strength, technology research and development, and standard setting, and made the digital industry, which has been silent for several years, interesting again.

With the launch of multiple new products, Huawei returns to the center of the technology industry

Although it did not officially debut at the press conference as the public hoped, there is no doubt that Huawei Mate 60 Pro is the protagonist that did not appear at the press conference but was everywhere.

What opened the curtain of Huawei's recent splendor is undoubtedly its high-end smartphone series that broke the blockade of Western chip technology. Huawei Mate 60 Pro was launched on August 29, 2023 in a "sold before release" manner, proving that Huawei has been able to achieve chip self-sufficiency.

It is reported that the Huawei Mate 60 Pro is equipped with the Kirin 9000S chip, which not only breaks the US blockade of Huawei's chip supply chain, but also makes the Mate 60 Pro the mobile phone with the highest localization rate at present, exceeding 90%, making Chinese manufacturing once again a strong competitor in the high-end smartphone market, bringing considerable pressure to high-end mobile phones such as Apple and Samsung, and is also expected to make Huawei return to its king position.

After Huawei Mate 60 Pro broke through the Western blockade, Huawei's press conference has attracted more attention and expectations.

On September 25, Huawei's autumn full-scenario new product launch conference officially opened. The on-site audience was packed and the live broadcast also attracted countless people to watch.

At the press conference, Huawei Consumer Business CEO Yu Chengdong delivered a series of wonderful speeches and released a number of new products, allowing people to feel Huawei's leading advantages and achievements in technological innovation, product design, and user experience.

For example, the Huawei MatePad Pro 13.2-inch flagship tablet is targeted at high-end business people and creative people. It has a 13.2-inch 2K OLED screen and a 3.4mm ultra-narrow frame design, which brings an industry-leading 94% screen-to-body ratio. The 3:2 screen ratio is also more suitable for office work. The tablet not only has a variety of intelligent collaboration functions, but also comes with the M-Pencil second-generation stylus, which has a 10,000-level pressure sensitivity that exceeds that of professional digital tablets, making the pen strokes more delicate and realistic.

Huawei Smart Screen V5 Pro combines technological innovation with modern home aesthetics in its design, and adopts an ultra-narrow micro-edge design to bring a visual borderless immersive experience. In terms of smart functions, the world's first Huawei Lingxi pointing remote control brings a cross-era smart interactive experience, making it as easy and convenient to control the smart screen as playing with a mobile phone, creating a new era of "giant screen mobile phone". In terms of audio and video, Honghu's picture quality has been completely upgraded. With the support of powerful NPU computing power, "1080P becomes 4K in seconds", bringing users a new and shocking viewing experience.

Huawei Smart Glasses 2 is a smart glasses product positioned for smart travel and fashion trends, with five styles: titanium hollow, gold wire, pilot, square half frame, frameless optical glasses. The smart glasses are equipped with the industry's first dual-diaphragm surging unit, and upgraded intelligent volume adjustment algorithm, which can improve the sound leakage prevention ability by up to 60%. The smart glasses also support smart broadcasting of weather, flights, schedules, taxis and other information on mobile phone APPs, as well as cervical health 2.0 function.

The Huawei WATCH GT 4 series is a smartwatch product positioned for fashion sports and health management, with a variety of health monitoring functions, such as heart rate monitoring, blood oxygen monitoring, sleep monitoring, stress monitoring, etc. In addition, the smartwatch also launched a scientific fat loss and body shaping function for the first time, introduced the concept of eating and moving balance, and supports calorie gap display, calorie quick record and other functions.

At this conference, Huawei also launched the new ultra-high-end brand ULTIMATE DESIGN, which is the epitome of ultimate aesthetics, ultimate craftsmanship, and ultimate innovation. At the same time, it also released the brand's first gold smartwatch, HUAWEI WATCH ULTIMATE DESIGN. This product has made another breakthrough in material craftsmanship, integrating 18K precious gold for the first time. At the same time, the buckle adopts a new self-developed retractable butterfly buckle, and the strap can be quickly retracted and fine-tuned without tools.

In terms of intelligence, Huawei WATCH ULTIMATE DESIGN is equipped with TruSeen™ 5.0+ vital sign monitoring technology, which helps users screen and prevent various disease risks through ECG electrocardiogram analysis, blood oxygen heart rate intelligent detection, as well as a number of authoritative health research such as heart health research, vascular health research, respiratory health research, and plateau health research, so as to enjoy a happy life in a healthy manner. In addition, it supports two-way Beidou satellite messaging and 100-meter diving-level waterproof, perfectly blending extraordinary materials with modern technology, creating the pinnacle of Huawei's fashion technology aesthetics.

The above are some of the new products launched by Huawei at this press conference. It is not difficult to see that each of them has achieved all-round and multi-dimensional leadership in its own field, and has achieved "what others do not have, I have, and what others have, I have better" in the red ocean and sky-high fields of tablet computers and smart watches. It not only meets the diverse needs of consumers, but also demonstrates Huawei's innovation capabilities and leadership in different fields, making the audience of the press conference shout "far ahead" again and again.

Huawei has transformed itself amid blockades and set new standards

At this conference, Huawei also demonstrated a disruptive technology - Star Flash Technology. The launch of this new technology must be thanked to the "encirclement" of Huawei by the United States, which is a vivid interpretation of what it means to "shoot oneself in the foot".

In 2019, after adding Huawei to the entity blacklist, the United States announced the revocation of Huawei's membership in the Bluetooth Technology Alliance, which means that Huawei products are no longer allowed to use Bluetooth technology.

This is simply unimaginable for technology companies, because the Bluetooth standard has been promoted for more than 20 years and has been widely used. After losing Bluetooth technology, wireless headphones, stylus pens, wireless keyboards, smart homes, automotive systems and other fields are facing huge near-field communication technology problems.

However, as ASML CEO Winkling said, "There is no hope in isolating China, they will always find a way."

In 2020, the Ministry of Industry and Information Technology took the lead in formulating the Star Flash short-range wireless communication standard, and the Star Flash Alliance was officially established.

Starflash is a wireless connection technology compatible with WiFi and Bluetooth, which can achieve high-speed, low-latency, and low-power data transmission. The transmission rate of Starflash technology is 6 times that of traditional wireless technology, and the transmission delay can be shortened to 20 microseconds. It also has a large capacity that can connect more than 4,000 devices at the same time, which means that Starflash has huge imagination space in the future in the Internet of Everything, smart home, virtual reality, smart travel, etc., completely subverting the current Bluetooth technology standards.

You should know that the biggest constraint restricting near-field communication devices at present is the old Bluetooth protocol, which has slow transmission speed, high transmission delay, poor transmission stability, many protocol shortcomings, etc., which greatly restricts the development of naturalized digital devices.

For example, in the field of the most common Bluetooth headsets, poor sound quality, large delays, and a significant drop in sound quality after turning on the microphone are all problems caused by the Bluetooth protocol, so much so that Sony's game consoles cannot even support their own wireless Bluetooth headsets. They can only develop their own Tempest 3D AudioTech technology to control the delay to within 30 milliseconds.

At this press conference, Huawei launched the first TWS wireless headset that supports Star Flash technology - Huawei FreeBuds Pro 3, which not only has super CD-level lossless sound quality, but also has functions such as Quiet Call 2.0 and Intelligent Dynamic Noise Reduction 3.0.

In addition, this headset also supports HarmonyOS 4.0 and has a variety of smart experience functions, such as offline headset search, personalized headset pop-up window, audio sharing, smart broadcast, etc. Huawei FreeBuds Pro 3 is one of the most advanced TWS wireless headsets on the market and the best representative of Star Flash technology in the audio field.

Star Flash technology overcomes many defects of Bluetooth technology and realizes a wireless connection experience with high speed, low latency, low power consumption and high anti-interference. Therefore, being kicked out of the Bluetooth Alliance by the West has given rise to Star Flash technology, which may be great news for Huawei and even for global users.

It is reported that in 2022, Huawei's R&D expenses reached 161.5 billion yuan, and the number of PCT international patent applications was 7,689, ranking first in the country. This is another example of China breaking through the Western blockade.

A blessing in disguise: the siege can come more violently

Through this press conference, we can see that Huawei has returned as the king.

As the only company in the world that has leading performance in several major to C technology fields such as smartphones, computers, tablets, smart homes, and smart cars, Huawei not only has strong strength and accumulation in technological innovation, but also has a unique style and concept in product design, and has deep insight and care for user experience, and has comprehensive and diversified planning and layout in the full-scenario intelligent ecosystem.

Huawei's full-scenario smart life solution includes not only personal consumer products such as smartphones, computers, tablets, smart screens, smart glasses, smart watches, etc., but also social life products such as smart cars, smart homes, smart offices, and smart education.

These products are seamlessly connected and coordinated through Hongmeng OS 4.0, allowing users to switch freely and share data between different scenarios and devices, and enjoy a smoother and more convenient smart life experience. Huawei's full-scenario smart life solution not only meets the basic needs of users, but also inspires their creativity and imagination, allowing users to unleash their potential and value in various fields.

After four years of being sieged by Western forces, Huawei has returned as the king, far ahead of the rest.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.