360 Vizza Mobile Review: A Phone More Worth Its Price Than iPhone X

In 2011, the domestic smartphone market ushered in an opportunity. Low-priced, high-quality Internet mobile phone brands followed Xiaomi and set off a wave of trends. In the following years, Internet mobile phone brands shined. There were new brands like Xiaomi and OnePlus, brands backed by traditional manufacturers like Nubia and Honor, and brands that were Internet companies turning to mobile phone hardware like LeTV and 360. But by 2017, cost-effectiveness was no longer a bargaining chip that manufacturers were competing for. Leading the brand to the high-end became the strategy of most Internet mobile phone manufacturers to deal with the second half.

But there are always exceptions. 360 has launched a total of 3 mobile phones this year, N5, N5S, and vizza. Each model has a very good price-performance ratio, which is somewhat different in the current mobile phone market. Li Kaixin, president of 360 Mobile, has publicly stated more than once that 360 Mobile is not trying to make a huge profit through mobile phones, but puts user development first. Therefore, their profit demands are lower than other brands, which is why 360 Mobile continues to release thousand-yuan phones. But for consumers, whether it is expensive or not may no longer be the most important demand. Whether it is worth it is what the market values ​​most.

“This phone is nice and comfortable to hold.”

Thousand-yuan phones no longer seem to be as attractive to the current market as before. In addition to the changes in consumer habits brought about by the rise of high-end mobile phones, there are also common problems with thousand-yuan phones themselves.

Due to strict cost control, most of the thousand-yuan phones have rough workmanship, poor hand feel, and screen light leakage is quite common. In one thousand-yuan phone I used, the rear fingerprint reader was even installed too loosely, and some threads would get caught in my pocket.

However, the 360 ​​phone is indeed a product with good workmanship quality among the thousand-yuan phones I have come across, and this has also been carried over to the Vizza. The entire phone looks and feels solid and compact, without the loose feeling that is common in thousand-yuan phones.

The metal body and frosted finish make the phone feel very good. The size and weight of the phone are both mainstream and suitable for holding. During my review, even my mother gave me the comment that "this phone is good and comfortable to hold."

The third round of price-performance ratio: 360 will make a profit even if it loses money

From the three new products released by 360 Mobile this year, we can see a common point, that is, the ultimate pursuit of cost-effectiveness. The 6GB large memory of N5 and the front dual camera of N5S can easily become the standard configuration of 2,000 yuan or even 3,000 yuan products in the market.

Vizza also has such characteristics. With a 5.5-inch screen, 1080P resolution, and 2.5D glass covering, the performance of the entire screen is in line with that of most mid-range mobile phones on the market.

The memory configuration of 4GB RAM + 32GB ROM ensures the smoothness of the phone in daily use. Qualcomm Snapdragon 435 also allows the processing performance of the whole machine to keep up with daily use. During the actual game test, except for some lags when logging in and reading, the game can be kept stable and smooth during the game, but the machine heats up significantly during the game.

The overall photography quality brought by the 8-megapixel front camera and the 13-megapixel rear camera is mediocre, but fortunately 360 has a great advantage in software. The "Camera Assistant" can be used conveniently and quickly in taking photos, and can also be easily used in video calls such as WeChat. The beauty, cute face, and cartoon watermark greatly increase the playability of videos and photos.

The 4020mAh battery can easily guarantee a normal day and a half of mobile phone use; the rear fingerprint unlocking inherits the usual tradition of opening in seconds.

Judging from the overall hardware configuration, it is not too much to double the price of 360 Vizza, as most of its performance has reached the level of mainstream mid-range models. So at the current price, Vizza has become one of the most cost-effective mobile phone models in the current market.

Such an approach is bound to squeeze the profits of the product. This approach may seem to be "losing money", but it can make a lot of noise in the market. In terms of the ability to seize users and the market, Vizza is indeed very attractive to young people with insufficient financial resources and consumers who need a backup phone.

Although “black technology” is generally “black”, its practicality can still make people shine

In fact, in addition to the performance foundation brought by the hardware, the most intuitive and important factor in determining whether a mobile phone is easy to use is the usability of the system and software.

Relying on 360's powerful software capabilities, many practical functions have been implanted in 360 mobile phones, and they are gathered in the "Black Technology" folder in the system.

The "property system" designed specifically for protecting property safety, the "Infinity App Clone" with theoretically unlimited ability to add app clones, the "Transform Rapid Task Zone" for efficient switching of apps, the "FastZone" for opening apps in seconds, the "Location Crossing" for quick modification of positioning, the "privacy system" with an extremely high security factor, the "universal scan" for easily handling mainstream QR codes, the practical, convenient and highly accurate "voice assistant", and the "camera assistant" mentioned above, etc.

In my opinion, although these functions are not as exaggerated as "black technology", they are very practical in actual use. For example, with the "universal scan", we no longer need to find the corresponding software first and then scan the code in the software as before, but can directly scan the code and the system will automatically jump to the corresponding software, which is convenient and quick to use.

There are many similar functions in the 360 ​​mobile phone. After playing with it slowly, you will always find some small functions that will surprise you.

Compared with iPhone X, Vizza is more worth its price

As the pioneer of smart phones, Apple released three new iPhones this month. Compared with the iPhone 8/8Plus, which did not have much breakthrough in appearance and functionality, the iPhone X has attracted much attention and heated discussions with its full screen and Face ID. However, the starting price of 8,388 yuan and the top price of 9,688 yuan make most consumers feel daunted.

The iPhone X, which costs nearly 10,000 yuan, hopes to bring people a different experience. However, compared with its price, its functions and breakthroughs are increasingly disappointing old users. It is difficult for new iPhones to make people want to change their phones.

In Vizza, I also see that it hopes to bring a comprehensive and considerate experience to users. Many convenient, safe, fast and interesting functions are integrated into it. For a price of 899 yuan, most of us think that as long as it can make calls and chat on WeChat, it is a qualified product, but Vizza's performance is indeed pleasing.

The price of 360 Vizza is listed here, and its positioning is also obvious. I can’t say it is better than Samsung S8 or iPhone X, but this phone is definitely worth its price.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.