What kind of VR device can be truly accepted by the general public and truly lead to rapid market penetration? In a previous interview, Xiong Wenxiang, Vice President of iQiyi Intelligent Hardware, said that VR products connected to PCs and consoles are mainly for gamers and have always been a niche category. On the contrary, mobile VR all-in-one devices that can realize full functions without external devices, like smartphones, are likely to become mainstream. He also emphasized that in the short term, VR products will remain video-based and supplemented by lightweight interactive game applications.
Following the release of the industry-leading "Qiyu" 4K VR all-in-one machine with hardware parameters, iQIYI's i71VR all-in-one machine was recently launched. It can be said that iQIYI started from entry-level products that are easier for users to accept, and fully interpreted its understanding of the VR industry in the new products. Say goodbye to Cardboard, VR devices worth thousands of yuan can also be exquisite and powerful In order to try out VR, many people choose Cardboard-type products that cost from tens to hundreds of RMB. However, Cardboard requires a mobile phone to be used, and the experience is not ideal. The iQiyi i71VR all-in-one machine, with its promotional price of 999 RMB, also targets the market below 1,000 RMB, but it can completely change people's inherent perception of entry-level VR products.
In terms of design, the iQiyi i71VR all-in-one machine still conforms to the form of traditional VR head-mounted display devices. The angular design of the edges particularly highlights the overall technological sense of the product, and the i71 and iQiyi logos are printed on the side to highlight its identity.
The iQIYI i71VR all-in-one headset has a surface material of skin-friendly velvet + environmentally friendly sponge, and a soft, retractable and elastic headband device, which means that users do not need to make too many manual adjustments and can find the most suitable posture by directly wearing it. In addition, it is nearly 100g lighter than the new HTC Vive. The iQIYI i71VR all-in-one weighs only 400g, so you can wear it on your head and move around without feeling any effort.
In terms of details, the iQIYI i71VR all-in-one machine is also quite sophisticated. For example, the heat dissipation holes on the top of the device are carved into an exquisite and regular triangle. In addition to the common MicroUSB port and 3.5mm headphone jack at the bottom of the device, there is also a TF card expansion slot reserved, which realizes a certain capacity expansion capability based on the built-in 16GB storage of the body.
Of course, the most important thing is that under the idea of VR all-in-one machine, iQiyi i71VR all-in-one machine still provides a leading hardware parameter foundation.
As a true 2K screen VR device priced below 1,000 yuan, iQIYI i71VR all-in-one adopts a 63mm diameter ultra-large Fresnel lens and a FOV of 110°, which enables an excellent sense of immersion when watching. It also supports viewing with glasses and adaptive pupil distance, so it can be said that almost anyone can wear it easily. At the same time, the real convenience of the integrated design of iQIYI i71VR all-in-one is its built-in 4000mA battery, which is enough to sustain you to watch a whole movie without plugging in. All-in-one operation of massive online VR resources to resolve content pain points
The convenience of the "integration" of iQIYI's i71VR all-in-one machine also lies in the fact that you can fully operate the device without the help of any peripheral accessories.
After putting on the headset, the iQIYI i71VR all-in-one machine has four buttons on the right side of the body: power, confirm, return, and volume adjustment. You can even take screenshots by long pressing the power and volume down buttons at the same time when the machine is turned on, which is difficult to achieve with most VR devices. This brought us great convenience during the trial.
Speaking of this, I believe many people have guessed that the iQiyi i71VR all-in-one machine is actually a smart terminal equipped with the Android system.
In terms of configuration, the iQIYI i71VR all-in-one machine uses an RK3288 processor with 2GB LPDDR3 memory, supports 2.4G/5G Wi-Fi and Bluetooth 4.0, and has a built-in 6-axis sensor with a 2K resolution fast response screen, so that you will not feel dizzy when watching movies. On the other hand, the "integration" of iQIYI's i71VR all-in-one machine is also reflected in the integration of hardware and content resources. Backed by iQIYI's massive high-quality content advantages, iQIYI's i71VR all-in-one machine can bring users a VR visual feast covering film and television, variety shows, animation and other aspects with the help of immersive experience.
In terms of the design of the operating interface, the iQiyi i71VR all-in-one machine is similar to a smart TV, with a large number of high-quality recommended content. Users can control the cursor to aim and select by shaking their heads.
If you are a technology enthusiast who is willing to try out VR devices, then the panoramic video classification in iQIYI i71VR all-in-one machine is enough to open the door to a new world for you. It includes sections such as travel, extreme, test drive, horror, goddess, and live, all of which are extremely suitable resources for virtual display scenes. The 3D section focuses on industry-representative 3D blockbusters such as "Avatar", "Fast and Furious", "Transformers", etc. Originally, you had to buy an expensive 3D TV and wear 3D glasses to see the 3D effect, but now an iQIYI i71VR all-in-one machine is enough.
In the four regular sections of movies, TV series, variety shows, and cartoons, iQIYI's i71VR all-in-one machine also attempts to use a new viewing format to bring you the latest and most complete content resources.
There are not only popular blockbusters such as "Pirates of the Caribbean 5" and "Your Name", the latest TV series such as "The Best Taste of Life is Serenity", but also strong variety shows such as "The Rap of China" under iQiyi, as well as cartoons with a huge number of fans such as "One Piece".
Some people say that the lack of content resources is a major pain point in the development of VR devices at this stage, but with the iQiyi i71VR all-in-one machine, you may hardly have nothing to watch. In addition, iQiyi itself is constantly updating more and more high-quality content that is suitable for VR experience.
In terms of actual viewing experience, let’s take the popular online variety show "The Rap of China" as an example. Before watching, you can select episodes like operating a smart TV, and each entry will have a one-sentence introduction to the current program. This design deserves praise.
Under the default settings, during the official playback, the iQiyi i71VR all-in-one machine will make you feel like you are in an iMAX cinema. You are probably "sitting" in the tenth row for the most ideal viewing experience, and the details of the entire theater are also extremely well outlined. For example, the beverage cup next to the seat always makes you want to grab it and take a sip. Of course, iQIYI i71VR all-in-one machine also provides you with a total of four viewing scenes to choose from. In addition to two cinemas with different decorations and a panoramic scene with only a large screen in front of you, there is also a friendly home environment.
That’s right, the iQiyi i71VR all-in-one machine really depicts a well-decorated study room in front of you, and the video image looks like it is projected onto the wall. There are speakers and wooden bookshelves on both sides, and the scene details are quite attentive.
It is worth mentioning that the iQIYI i71VR all-in-one machine also supports local video playback. You can copy the downloaded video resources to the machine's internal storage, TF expansion card, or use OTG to connect a USB flash drive for playback.
After testing, the video compatibility of iQIYI's i71VR all-in-one "virtual cinema" is satisfactory. Whether it is a 1080P resolution MV movie or a 4K resolution ultra-high-definition "Cutting Roast Duck" test short film, it can be played smoothly.
The VR industry's alternative approach may have a better chance of success There is no doubt that when almost all manufacturers in the VR field are focusing on VR games and even trying every means to connect their products with game platforms such as Steam, iQiyi's i71VR all-in-one machine's focus on video experience seems a bit unconventional. The reason why games are seen as a window to leverage the VR industry is naturally because game players are often high-spending people, but the fundamental reason is that the prices of most VR products are still very high. But as iQiyi has understood before, can VR be popularized by attracting gamers with high-priced products?
With powerful video content and a cost-effective price strategy, iQIYI's i71 VR all-in-one machine targets video users, whose population size is several times that of gamers. In particular, from the actual experience, iQIYI's i71 VR all-in-one machine still has excellent product quality with almost no shortcomings under this product positioning, which brings greater opportunities for popularizing VR devices to more consumers in the future. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |