There is less than a month left until the 2021 Spring Festival, and Alipay’s “Collect Five Blessings” event is here again. Now, the Alipay APP icon has been changed to a new one, wearing "Five Blessings Red Pants", and the three words "Happy New Year" have been added at the bottom. The latest upgraded function introduction reads: " Collect five blessings and have a happy new year! Upgrade to the latest version and enjoy more gameplay in the 2021 New Year. Stay tuned! " In January 2020, the China New Economy Research Institute released the "Report on the Development Trends of Chinese New Year Customs", in which collecting five blessings, online New Year greetings, grabbing red envelopes, and family travel were voted as the "four new New Year customs" of the 21st century. In fact, on December 21, 2020, Alipay has joined hands with NetEase Cloud Music to launch the official theme New Year single collection activity for 2021 "Five Blessings for the New Year" . Everyone can search for "Five Blessings" on the NetEase Cloud Music APP to participate in the submission. Starting from January 8, 2021, users can log in to the NetEase Cloud Music APP and search for "Wu Fu" to listen to the submitted songs, and select their favorite New Year songs. The top 200 singles will be shortlisted from all submitted works. The final winning work of this solicitation activity, which is the best heartwarming single, will be arranged and produced by a gold medal production team and performed in a new way by a national singer. It will become the 2021 New Year song for the Year of the Ox and the theme song of the Alipay Five Blessings movie, and will enjoy top-level traffic support, full-area packaging promotion, and a cash prize of 10,000 yuan! Alipay data shows that over 600 million people have participated in collecting blessings in the past five years, and the number of people scanning for blessings has exceeded 40 billion. The number of people who collected all the five blessings in Alipay's past years and the amount of money they received were: In 2016, 790,000 people shared 200 million yuan equally, with each person receiving 271.66 yuan. In 2017, 168 million people were randomly allocated 200 million yuan, with an average of less than 1.2 yuan per person. In 2018, 260 million people were randomly divided into 500 million yuan, with an average of less than 2 yuan per person. In 2019, 327 million people were randomly divided into 500 million yuan, with an average of less than 1.6 yuan per person. In 2020, 318 million people were randomly divided into 500 million yuan, with an average of less than 1.6 yuan per person. |
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