As the growth of the smartphone market slows down, foldable screen phones have become a new growth point in the market with their uniqueness in multiple usage scenarios. According to the latest data from IDC (International Data Corporation), foldable screen phones achieved an astonishing shipment volume of 7 million units in the Chinese market last year, a year-on-year increase of more than 100%, and continued to achieve significant growth for four consecutive years. It is expected that sales will reach 9.6 million units this year, a year-on-year increase of 41%.

At the same time, vivo, which is the leader in the foldable screen field, has also dominated the domestic mobile phone market for four consecutive years and is the domestic mobile phone brand with the highest sales in the Chinese market. How much of vivo's success in the market is due to the contribution of foldable screens? The sales volume that can be counted is one aspect, and the image enhancement brought by foldable screen products to the brand is an incalculable huge contribution.

Vivo's leading position in the folding screen market stems from its excellent products. Since the first generation of products, it has been popular in the market with its high-end quality-price ratio. On March 26, Vivo launched the much-anticipated X Fold 3 series as scheduled. Not only has it won market attention with its excellent durability and battery life, its sales in five minutes are equivalent to the sales of the previous generation of products in a whole day. It has also promoted the further maturity of folding screen products and wider market acceptance with its excellent performance and innovative technology.

Huang Tao, vice president of vivo products, emphasized at the press conference that the successful launch of new products not only represents technological innovation, but also reflects vivo's deep understanding of the future trend of the mobile phone market, marking a new step for foldable screen mobile phones in connecting technology with daily life. In short, the mission of the vivo X Fold 3 series is not only to be a high-end product that enhances the brand image, but also a dessert-level inclusive product that "goes in volume".

At the press conference, vivo even said bluntly that the X Fold 3 is a folding screen that is more suitable for Apple users. At a time when the popularity of Apple products is waning, vivo's statement that "it can replace it" is obvious. However, no one may have expected that vivo would go head-to-head with Apple's absolutely high-end folding screen product that has no competitor.

Breaking the boundaries: creating a new benchmark for products that are both thin and strong

The tough battle with Apple has finally arrived, and vivo’s killer features are “lightness” and “strength”.

For a long time, the biggest problem with foldable phones was that they were "thick and heavy". When put in pants pockets, they felt very heavy, which discouraged many people.

Today, X Fold 3 has changed its design concept and changed the design architecture of the folding screen on the basis of meeting the long battery life. First of all, vivo has introduced innovative semi-solid-state battery technology to greatly improve the battery capacity and low-temperature endurance while keeping the phone light and thin. This technological innovation allows the X Fold3 series to maintain stable performance even in extreme low-temperature environments such as Antarctica. The newly upgraded Blue Ocean Endurance System, through the extreme compression of the thickness of a single battery, brings an equivalent to 5700mAh of ultra-large power, which improves the endurance to the industry-leading level.

In addition, vivo's continuous pursuit of device miniaturization and advancement of stacking architecture technology has made it possible to perfectly combine a large-capacity battery with a thin and light body. The weight of the entire device is only 219 grams, which is lighter than mainstream straight-screen flagship phones, setting a new upper limit for the thinness of foldable screen phones.

In general, the design concept of vivo X Fold 3 is to have both. But the area of ​​the mobile phone is so small, how to achieve the perfect balance between thinness and performance in this small space? Hong Yi, general manager of vivo product line, said that this is due to vivo's focus on technical innovations such as semi-solid batteries, ultra-reliable armor feather architecture, and carbon fiber ultra-durable lightweight hinges.

It is through innovations in product performance and aesthetics that the vivo X Fold 3 sets a new standard in the field of foldable phones, providing users with an excellent user experience, and once again proving vivo's leading role in promoting the advancement of mobile technology.

Continued leadership: vivo achieves market leadership through innovation

According to the latest data from authoritative organizations Counterpoint and Canalys, vivo ranks first among domestic mobile phones with a market share of over 16%, and has won this title for three consecutive years, firmly sitting on the top spot of domestic mobile phones. The competitive landscape of "VO, Rongmi" is basically stable.

After a period of "cold winter", the smartphone market is now gradually recovering. In this industry full of changes, vivo has been able to maintain sustained and stable development and achieve growth in adversity, all thanks to the strong support of technological innovation.

Over the years, vivo has consolidated its leading position in the domestic mobile phone market with its continuous innovations in imaging technology, AI technology and high-end market strategy.

In the field of imaging, vivo has always performed well, and even users have spontaneously commented that "there is nothing to worry about when it comes to imaging from the blue factory."

This is indeed the case. From the first self-developed professional imaging chip V1 to the subsequent upgrade of V2, and now the V3 chip, every step of vivo reflects its deep insight and pursuit of imaging technology.

These chips not only cover many series of vivo products, greatly improving the imaging functions of mobile phones, but also achieved significant progress in performance improvement and multi-concurrency architecture. In particular, the energy efficiency of the V3 chip has increased by 30% and the image processing time has been shortened by 20%, indicating that vivo has reached a new height in image dominance.

Technological breakthroughs are not limited to hardware. Vivo is also exciting at the software and algorithm level. By building a composite algorithm matrix from technology to scenes, the company launched the new vivo original image engine VOIE, which greatly improved the image quality, color and computing power of mobile phone photography. In particular, in the optimization of the two core user scenes of portraits and night scenes, the super-sensitive portrait system and sky night scene system launched by vivo further consolidated its technological leadership in key areas and brought users a nearly professional-level photography experience.

In addition to its own technological progress, vivo has also promoted the further development of imaging technology through cooperation with leading partners in the industry, such as Zeiss. In terms of in-depth cooperation to promote breakthroughs in imaging technology, the in-depth cooperation between vivo and Zeiss is a highlight of its technological innovation journey. Through the jointly developed T* coating technology, the challenges in night scene shooting are effectively solved.

In terms of AI technology, vivo has continued to deepen its research and development and officially released the BlueLM, Blue River Operating System (BlueOS) and the new OriginOS last year, which not only demonstrated vivo's strength in the field of independent research and development technology, but also reflected vivo's deep insight into the vision of future smart life.

vivo X Fold 3: The representative of new quality productivity

In today's smartphone market, supply chain integration and innovation not only represents an industry trend, but is also a key factor in determining manufacturers' competitive advantage.

As Hu Bashan, executive vice president of vivo, pointed out earlier: "The prosperity of the mobile phone industry is not just the prosperity of one manufacturer or one industry, but the collective prosperity of tens of millions of supply chains behind it. The position of the mobile phone industry determines the position of the industrial chain behind it."

In fact, from chips to batteries to manufacturing processes, technological advances in the mobile phone industry chain have benefited the development of other fields.

Chang'an Town in Dongguan has now become a microcosm of the development of China's consumer electronics industry chain. It is not only a gathering place for leading listed companies in different sectors, but also a place where leaders in various industries have established important R&D and production bases. In addition, there are countless small companies that focus on hardware, packaging, electroplating and other market segments, which together form a complex and efficient industrial ecosystem.

Such an industry growth environment is entirely due to the unremitting efforts of companies such as vivo. In the supply chain, vivo has always adhered to the "win-win" cooperation concept, and has jointly researched and shared technological achievements with nearly 400 supply chain partners, covering multiple key areas from display technology to camera systems, from electronic components to structural design, and has become one of the powerful engines for promoting global scientific and technological progress. The win-win cooperation advocated by vivo has not only promoted the rapid growth of enterprises in all links of the industrial chain, but also enabled the results of technological innovation to be widely used, benefiting more consumers and industries.

Obviously, vivo X Fold 3 is a concrete manifestation of this kind of cooperation. Through this prism, we can clearly see how vivo transforms the results of R&D strength and industrial chain resource integration into market recognition. This is not only an affirmation of vivo's technological innovation capabilities, but also a clear proof of the common progress of China's industrial chain technology upgrades, reflecting the common prosperity of China's smartphone industry chain integration and innovation, and showing the important position and influence of China's intelligent manufacturing new quality productivity represented by vivo X Fold 3 on the global technology stage.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.