VR Joint Laboratory Established and Developer Competition Winners Announced Dell Unveils VR Industry Ecosystem

Dell has joined hands with four partners, namely, Yiweixun, Huike Education, Wuzhou Communications, and NetDragon Huayu, to establish a VR joint laboratory, focusing on the development and application of VR in medical, education, multimedia, and games, and jointly promoting the development of the industry. On the same day, the winners of the "Vision of the Future" Dell VR Developer Competition were announced, and a grand award ceremony was held in Beijing, using innovative technology and industry platforms to help content creators break through limitations and achieve their dreams.

Dell's "VR Ready" ecosystem is gradually improving. Based on different purposes and phased industry needs, Precision workstations can provide end-to-end comprehensive hardware support for virtual reality solution providers, thereby enhancing the popularization of VR technology.

Beijing, China, November 8, 2016 – Dell held a virtual reality joint laboratory inauguration ceremony and developer competition award ceremony in Beijing today, working with four partners focusing on different fields, namely, Yiweixun, Huike Education, NetDragon Huayu, and Wuzhou Communication, to jointly promote the industry application and development of VR technology. At the same time, the list of winners of the "Vision of the Future" Dell VR Developer Competition was officially announced, and many winners were invited to attend to show their unique creativity in VR content development. Dell and AMD, a manufacturer focusing on chip technology, expressed their support for industry pioneers and emerging creators in the same voice, and announced that they will maintain close cooperation in the VR field in the future, provide VR practitioners with better hardware platforms, and help produce high-quality content to promote the further development of the VR industry.

Dell and several industry partners jointly announced the establishment of a VR joint laboratory

If the "VR Ready" ecosystem plan announced not long ago is Dell's first declaration in the VR field, then today's joint VR lab with multiple industry partners is Dell's more specific and long-term efforts in industry applications and market opportunities. This time, Dell and four partners, including Yiweixun, Huike Education, NetDragon Huayu, and China Intercontinental Communications, jointly built a VR joint lab to more effectively integrate the VR industry from terminals, resources, content development platforms, editing software and other product solutions and business resources. At the same time, these partners have deeply integrated with the hardware facilities provided by Dell to vigorously promote the development and application of VR in diversified fields such as medical care, education, multimedia, and games.

It is reported that the four companies, namely, the "Dell Medical Micro-information Digital Medical Virtual Simulation Joint Laboratory", the "Dell Class Factory Joint VR Experiment Base", the "Dell Strategic Cooperation Laboratory", and the "Dell NetDragon Joint VR Laboratory", were announced to further strengthen the enterprise-level application of VR in key fields such as medical care, education, multimedia, and games, and to dig deeper into more market opportunities and business optimization possibilities in response to the diversified needs of different industries. Medical Micro-information will continue to deepen the research and development and promotion of VR applications in medical education, and expand VR applications to medical intervention, clinical diagnosis, patient rehabilitation and other fields; in this joint VR laboratory with Dell, Huike will use its long-term content development experience in VR cloud classrooms, training rooms, cloud platforms and content libraries, combined with the technical advantages of Dell's hardware environment, to enhance the learning experience of immersion, interactivity and imagination in the teaching process; the Intercontinental Communication Center, which is oriented to the multimedia field, hopes to use VR technology to experience better immersion and interactive new media methods to present Chinese themes and content; NetDragon Huayu Education and Dell will have in-depth cooperation in educational hardware, software and resources, and jointly promote smart classroom products. Dell will leverage its strong technology R&D background and high integration capabilities in the supply chain to achieve the development of the VR virtual reality ecosystem and promote deeper industry integration and innovative solutions for VR.

A number of industry partners also demonstrated a number of cutting-edge VR solutions on site. The medical teaching application "Surgeek" created by Yiweixun uses VR technology to subvert the traditional medical teaching experience mode, making the medical teaching scene more realistic with a more intuitive and immersive experience mode. Huike Group, which has long focused on online education for colleges and universities and professions, has a brand "Course Factory" that focuses on digital content production. It integrates online education teaching design and content development, provides online course production services for colleges and universities, educational training institutions and enterprises, and is committed to building "reshaping reality" VR education content production. China International Communications Group has successfully created a VR live broadcast room through its own powerful media communication attributes and the high-tech integration with VR, exploring more possibilities in the field of virtual reality videos and movies. NetDragon Huayu uses "virtual reality" technology in the development of VR training materials to make learning more realistic and fully presented in the reality of the scene. In the future, the company will gradually integrate VR/AR technology into the company's game products and educational products to help the long-term development of the business and lead the trend of VR applications.

Dell joins hands with Yiweixun, Wisdom Education, China Intercontinental Communications, and NetDragon Huayu to establish a VR joint laboratory

"Create the Future" Dell VR Content Developer Competition Award Ceremony

The VR Developer Competition officially kicked off in July. After a fierce competition and review, the list of winners was officially released on the day of the event. A total of 77 VR content creation companies and studios from across the country registered for this competition, with a total of 70 VR entries, covering multiple fields such as games, education, real estate, entertainment, medical care, automobiles, home furnishings, and social networking. After selection by a number of expert judges, a total of three winners in the three major fields of applications, audio and video media, and games were selected. They are "*** Class" produced by Guanghe (Beijing) Digital Technology Co., Ltd.-Application Award, "Blind World" produced by Huarongdao (Beijing) Cultural Media Co., Ltd.-Video Award, and "Lop Nur Zombies" produced by Beijing Hashiqi Technology Co., Ltd.-Game Award. The VR Developer Competition provides a very good platform for VR entrepreneurs through content competition, enhances the convenience and efficiency of industry exchanges, and while participating in the competition, creators can also deeply understand the status quo of the overall industry and enrich their creative ideas. [[176015]]

Dell Greater China Vice President of End-Client Solutions Division Lin Hao and AMD Greater China Marketing Vice President Ji Zhaohui

Awarded the "Vision of the Future" Dell VR Developer Competition Excellence Award

The participating teams of this competition include many well-known content developers in the industry, which ensures the quality and maturity of the works. The division of the three "tracks" of games, industry applications, and videos also makes the entries uniquely diverse. Among them, the zombie shooting game "Lop Nur Zombie" is excellent in terms of interactivity, playability, and immersion; "*** Class" is operated according to voice prompts, telling the history of human space flight. The voice commentary is combined with the feedback of the handle when the scene changes, allowing users to travel through different scenes. The overall effect is quite shocking; and "Blind World" tells the study and life of Tibetan blind children in the form of a real-life documentary, calling on everyone to pay attention to the blind and vulnerable groups. The subject matter is particularly profound in social care.

Dell VR Developer Competition encourages VR creators to invest in content development

In order to support creative VR practitioners' continuous investment in content development, Dell also offers a grand prize of equipment with a total value of RMB 300,000 and other category awards as generous rewards. The winning team can obtain two complete VR development hardware platforms, including Dell Precision high-end graphics workstations, monitors and head-mounted devices; the outstanding companies that win the grand prize will not only have the opportunity to enter Dell's entire business ecosystem, but the entire competition will also introduce investors such as Chuangda Capital and Dell Ventures (Fund), which can help these innovative companies have more extensive opportunities for contact and communication with capital, government, etc.

Lin Hao, Vice President of Dell Greater China, End Customer Solutions Division, said: "As an end-to-end solution provider, Dell has long been committed to helping users expand their business and achieve success. In the face of the changes brought about by virtual reality technology to the industry, we continue the advantages of Dell's commercial terminal products to provide users with highly reliable, manageable and secure PC hardware products. At the same time, we are also committed to integrating excellent technology and service platforms to help content developers realize their creativity, connect opportunities, and promote technological development. To this end, Dell is now ready to take the establishment of a VR Ready industry ecosystem as its primary goal and the research and development of high-performance products as its core strategy to help the development of the VR industry and the popularization of technology products."

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Dell Greater China Vice President of End Customer Solutions Division Lin Hao shared how Dell helps the development of the VR industry

The innovation and evolution of VR technology is both an opportunity and a challenge for traditional hardware manufacturers! Ji Zhaohui, vice president of marketing for AMD Greater China, pointed out: "With the popularization and expansion of VR devices, the market's requirements for graphics processing are getting higher and higher. AMD will continue to launch higher-performance software and hardware technologies, promote VR technology solutions, bring better VR experience to consumers, and provide developers with support for suitable hardware products."

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AMD Greater China Marketing Vice President Ji Zhaohui shares how AMD uses graphics technology to provide an excellent VR experience

The virtual reality market has promising prospects and the industry is growing steadily

The development of VR technology indicates that the power of technological innovation is constantly affecting people's lives, and technological innovation has also stimulated broader market demand. According to data from IDC, an internationally renowned data company, the global virtual reality and augmented reality (VR/AR) market revenue will reach approximately US$5.2 billion in 2016, and the global market revenue is expected to reach US$162 billion in 2020. According to the VR market adoption forecast, there will be 216 million active users by 2025, and the hardware market will reach US$45 billion. At the event, the guests also discussed the three major themes of "the development and application status of the VR industry", "VR innovative content and talent cultivation" and "VR future business opportunities and growth vision" based on their own professional backgrounds and industry practices.

To summarize the conversations of industry representatives, although the development of VR in China is still ahead of hardware innovation, and the maturity of content creation and industry applications needs to be promoted, based on the establishment of Dell VR Joint Laboratory and the quality of the winning works of this competition, the VR industry does have a very good prospect. I believe that in the near future, more and more content providers from China will stand out and stand on a larger international stage. Dell will also adhere to its consistent VR strategy, establish a unified content distribution platform, and realize the popularization of VR. At the same time, Dell is also actively planning various online and offline marketing activities, and working with partners to embrace the development of the VR wave with a flexible attitude, encourage innovation in software, hardware and content, implement the entire upstream and downstream ecological system, and cross-field cooperation, and practice the strategic purpose of "in China, for China".

The powerful image processing capability of the workstation is inseparable from the support of the best-configured graphics card. The Dell Precision workstation used to demonstrate the VR solution at the VR Joint Laboratory Establishment Ceremony is equipped with an AMD RadeonTM RX480 graphics card. It uses the latest 14nm FinFET process and AMD's advanced power management, gating and clock technology combined with the Polaris architecture and AMD LiquidVRTM technology to provide a rich and colorful immersive VR experience. It is not only extremely comfortable, but also easily compatible with the industry's leading VR head-mounted devices. At the same time, up to 4K resolution, H.265 decoding, 60FPS frame rate for game streaming and recording of favorite games, and the impact on system performance is minimal.

In addition, Dell has also combined its brand resources to explore VR applications in other fields, such as smart manufacturing. Automotive industry users can use virtual reality technology to build three-dimensional models during product design. In addition, VR technology can also be used in other fields such as machinery manufacturing, maintenance technician training, nuclear power plant simulation, and architectural design to significantly reduce the high mold costs and long labor time under the traditional model, thereby improving the profitability of enterprises.

In the near future, Dell will continue to exert its strength in the field of VR, using the most forward-looking technological innovations to continuously optimize related practitioners and provide a better technical support environment for content production and R&D companies, while continuously improving product performance and interactive experience. Dell Precision workstation VR-Ready commercial solutions and more refined standard processes can enable professional VR content creators to improve the visual experience. Dell has expanded our scope in the field of VR by establishing a VR Center of Excellence, which also provides enterprises and commercial customers with a good opportunity to use virtual reality to optimize their own business development. The first VR Centers of Excellence will be located in Santa Clara, Austin, Limerick and China.

How Dell Precision workstations are VR-ready

Dell previously announced that it would establish "VR Ready" with virtual reality technology as the core, and determined a strategic plan with the core of promoting the innovation and development of VR technology, assisting the business application of VR in various industries, and driving the improvement of the overall technology and industry level of the industry. The establishment of this VR joint laboratory and the successful holding of the developer competition are the first steps for Dell to realize its VR strategy. It is believed that more products that support VR environment will be presented to people in the future. Dell will continue to explore user needs in depth and provide users with a better experience through trial and innovation.

As one of the leading VR platforms in the industry, Dell is capable of providing infrastructure solutions from front-end desktops to back-end data centers, as well as comprehensive software solutions such as cloud, management, and security. Continuing the fine tradition of Dell's commercial products and solutions, Dell Precision workstations are highly reliable, highly manageable, and secure, and have been providing reliable and complete services to industry and commercial customers. In order to give users a good VR experience, Dell has made a comprehensive performance upgrade to its Precision workstation product series this year. The tower workstations T5810 and T7910, as well as the mobile notebook products Precision 7510 and 7710 series exhibited at the event have adopted industry-leading graphics cards such as Radeon R9 Fury X, Fire Pro W9100, and Radeon R9-390X that can support VR phenomena, allowing content providers' solutions to be well presented.

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Dell's VR Ready ecosystem is gradually improving, and Precision workstations provide powerful hardware support for creating VR content

Dell's Precision workstation series has maintained the largest market share for three consecutive years. Dell has launched the latest VR Ready solution and upgraded the Precision workstation. The upgraded product can fully support the optimized VR experience and the creative needs of VR content providers. In the new product, Dell uses the latest 22-core Broadwell CPU and the latest 1TB DDR4 2400Mhz ECC memory. Users can choose 4TB high-performance PCI-E SSD, which is 4 times faster than traditional SATA solid-state drives and can support one or more high-end graphics cards.

While providing high-performance hardware configuration, Dell will also provide VR partners with all-round support in all aspects of the VR industry supply chain. Dell has rich experience and solutions in VR, has carried out in-depth cooperation with graphics card and ISV manufacturers, and has provided technical support with more than 195 third-party companies, which can uniformly solve the front-end and back-end problems of IT architecture. At the same time, Dell can provide partners with high-quality professional platinum support services.

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Many industry partners also demonstrated a number of cutting-edge VR solutions on site

At the same time, Dell's Precision Optimizer can automatically adjust 22 professional software, including software from ISVs such as Autodesk, Dassault Systemes, Adobe, PTC, SIMENS, etc., to run specific programs at high speed. In addition, Dell has also optimized Unity, Unreal, and CryEngine, which are commonly used in VR development. Dell's unique reliable memory technology PRO (RMT PRO) can reduce user downtime. In addition, the specially equipped Dell Intel CAS-W cache acceleration software also improves the computer's storage performance by nearly 100%, while using advanced cooling design to ensure that the equipment can operate uninterruptedly for a long time.

About Dell

Dell's award-winning desktops, laptops, 2 in 1 devices and thin clients, powerful workstations, and a full range of rugged machines for special environments, displays, terminal security solutions and services provide today's workforce with secure connectivity, productivity and collaboration anytime, anywhere. As part of Dell Technologies, Dell provides the industry's most comprehensive and innovative end-user product portfolio to customers of all sizes in 180 countries.

About AMD

For more than 45 years, AMD has pioneered innovations in high-performance computing, graphics, and visualization technologies that are the foundation for gaming, immersive platforms, and the data center. Every day, millions of consumers, Fortune 500 companies, and leading scientific research institutes around the world rely on AMD technology to improve their lives, work, and entertainment. AMD employees around the world are committed to building great products and working to push the boundaries of technology. Making today possible and inspiring tomorrow. For more information, please visit www.amd.com (NASDAQ: AMD).

Dell VR Joint Lab Industry Partners

【NetDragon Huayu】Dell NetDragon Joint VR Laboratory

NetDragon Huayu Education was founded in 2010 and has been committed to creating a future-oriented, open, global learning platform through the Internet and VR/AR technology, building an ecosystem around education, and making learning truly integrated into everyone's life. This cooperation shows that Dell and Huayu have a common goal. At the same time, the strategic cooperation between the two parties also fully demonstrates Dell's determination to support the development of the VR industry. As a world-renowned IT product and service provider, Dell hopes to use its own hardware facilities to explore and improve the Internet + education information service capabilities and solutions with Huayu, deepen the in-depth cooperation between the two parties in the field of education, give play to their respective advantages, carry out in-depth cooperation in education hardware, software, and resources, and jointly promote smart classroom products.

[Huike Education] Dell Class Factory Joint VR Experimental Base

Founded in 2010, Huike Group is a comprehensive service platform for higher education and vocational education in China. It has independently developed and completed the construction of more than ten strategic emerging industry professional systems in the fields of innovation and entrepreneurship, cutting-edge technology, and "Internet + industry", opening up a sustainable development chain from the entrance to the exit of education, and building a unique O2O education ecosystem for Huike Group. In this joint VR laboratory with Dell, Huike will use its own experience in the development of service content such as VR cloud classrooms, training rooms, cloud platforms and content libraries, combined with the leading technical advantages of Dell's hardware environment, to enhance the immersive, interactive and imaginative experience of the teaching process, better integrate the knowledge system and experience model, break through the time and space limitations of previous teaching methods, and enable students to master knowledge and information more vividly.

[Medical Micro News] Dell Medical Micro News Digital Medical Virtual Simulation Joint Laboratory

Shanghai Yiweixun Digital Technology Co., Ltd. was founded in 2013 and is one of the earliest suppliers in the industry engaged in the research and development of digital technology content in the medical industry. Yiweixun integrates medical expertise, digital marketing, VR, AR and other leading technologies, and is committed to making medical information, medical education, product communication, etc. more vivid and effective. As a leader in the overall solution of the "medicine + VR" industry, Yiweixun created VR + 3D surgery live broadcast (laparoscopic surgery at Ruijin Hospital) in 2016; mobile medical industry VR products (Lancet VR version); PC-side VR medical applications (virtual surgery); VR + 3D reconstruction in the medical industry (3D reconstruction of cerebrovascular lesions), helping medical students better master the core essentials of surgery, while significantly reducing the cost of field training. In the future, Yiweixun will continue to deepen the research and development and promotion of VR applications in medical education with Dell, and expand VR applications to medical intervention, clinical diagnosis, patient rehabilitation and other fields.

【China International Communications】Dell Strategic Cooperation Laboratory

China International Communications Center was established in 1993 with the purpose of "letting the world know China and China know the world". It is a multimedia and comprehensive foreign communication organization with the production of foreign propaganda materials as its main business. China International Communications Center covers a wide range of business areas, from film and television audio-visual production, book publishing, network information, international cultural exchange, film and television archives, photo libraries, etc. China International Communications Center's New Media Department has always been committed to the production and dissemination of VR Chinese themes and Chinese content, innovating the foreign propaganda model of Chinese culture, and gradually establishing a VR foreign cultural communication platform. In terms of VR content production, China International Communications Center covers two forms: CGVR and video VR. It produces and disseminates content around non-game and non-entertainment cultural themes. Especially in the field of VR+tourism, it has formed a representative domestic virtual tourism content platform---The Third Planet. The purpose of the "VR/AR New Media International Joint Laboratory" in cooperation with Dell is to actively explore the combination of new technologies and cultural communication through China's own new media research capabilities and Dell's innovative cooperation, promote the international development of China's VR/AR technology in new media integration, and effectively enhance the effectiveness of international communication.