"The future of the mobile phone industry will be a war between big groups and sub-brands, and independent brands in niche markets will indeed have little chance," Li Nan, then senior vice president of Meizu Technology, predicted the future market as early as last year. Indeed, it is more common for top brands to fight on multiple fronts, and many players have withdrawn from the market under fierce competition. Today, Meizu, which has always pursued a niche boutique strategy, is not doing well. In the Q2 2019 mobile phone shipment report released by IDC, leading brands such as Huawei, vivo and OPPO firmly occupy the majority of the market share, while the total shipments of other brands are only 6.8 million units, accounting for only 7.1%. The market itself has limited carrying capacity, and it also has to compete with brands such as OnePlus, Realme and iQOO. Under the pressure of resource volume, Meizu's market strategy transformation must become more radical and actively and cleverly respond. Meizu is indeed working towards this direction, with S, XS, Plus, S Pro and its own digital series, plus the T series that ended this year - Meizu 16T. Many users feel a little confused about Meizu's product line. But from another perspective, Meizu's product line is indeed much fuller than before, which is crucial in multi-line competition. From the publicity of Meizu 16T, it can be seen that the T series is more positioned as a large-screen entertainment flagship, which is also the most obvious attribute of many product lines. So can Meizu open up the corresponding market with this model and then fix it? Can Meizu 16T become an opportunity to sort out the product line? Now let's take a look at this Meizu large-screen quasi-flagship phone. Appearance The appearance of Meizu 16T needs no further explanation. Even if you are not a loyal Meizu user, you can recognize it at a glance from the vast sea of phones with its "MeiZu Design" family-style design language. Meizu 16T does not compromise with the mechanical structure of the camera and the notch screen. It adopts the iconic full-screen design with a full sense of symmetry. It is difficult to find a product like Meizu on the market that has no "defects" in appearance, and this is also the best way to endorse Meizu's craftsmanship spirit. Because it is positioned as a large-screen entertainment, the screen size of Meizu 16T is 6.5 inches. Compared with the 6.39-inch models on the market, Meizu 16T brings a better visual experience in movie watching and game entertainment. In addition, Meizu 16T uses Samsung's Super AMOLED screen this time, which supports 100% DCI-P3 color gamut and retina-level color reproduction, which means it has a wider color gamut range and brighter and more vivid picture tones. Not only that, under the joint customization of Meizu and Samsung, the screen of Meizu 16T has passed the German Rhine TÜV eye comfort certification, which can effectively reduce the amount of blue light when in use, thereby achieving an eye protection effect. On the back, the rear camera of Meizu 16T is arranged vertically on the left, with the "MEIZU" logo in the center. This time, the color is Whale Leap Blue. From an intuitive point of view, it is more like light purple than blue. The overall color tone is from bottom to top, and the weight becomes lighter. Under the flow of light and shadow, the back of Meizu 16T will present a radial grating with the lower right corner as the focus. If you move back and forth, you can also see clearly distinguished layered light patterns, which is very cool. From the perspective of appearance, Meizu 16T is very suitable for young users in style, but it is made of plastic, which has a higher risk of scratches and wear. Another highlight worth praising is that it retains 3.5mm earphones, which is more friendly to users who like to listen to music; on the other hand, it uses dual stereo speakers, so when playing music, the difference between high and low frequencies will be more distinct, and the sound and color effect will be much thicker. In terms of weight, the Meizu 16T is only 183g, which is lighter and thinner than the models on the market that often weigh 200g. What's more, the Meizu 16T is also equipped with a large-capacity 4500mAh battery. Therefore, Meizu has done a very good job in weight control this time. performance Since it is positioned as a large-screen entertainment device, the Meizu 16T naturally performs well in terms of performance. This time, the Meizu 16T uses the Qualcomm Snapdragon 855 platform and is equipped with UFS 3.0. It not only has sufficient performance, but also can install large games and software at a very fast speed, reducing your waiting time. Here is a set of AnTuTu, Geekbench, 3DMark and Androbench running software: In actual tests, the Meizu 16T AnTuTu score is 376945 points; 3DMark score is 5195; Geekbench single-core score is 3532, multi-core score is 10277; Androbench sequential read speed is 1461.69MB/s, write speed is 397.94MB/s. From the running score test, the performance of Meizu 16T Snapdragon 855 is very good. Then we will use "Honor of Kings" for actual game testing. Photograph The front camera of Meizu 16T is 16 megapixels and supports ArcSoft beauty algorithm, while the rear camera uses 12 megapixels main camera, 8 megapixels ultra-wide angle camera and 5 megapixels portrait camera. In terms of configuration parameters, the main camera of Meizu 16T is still far behind the current high-pixel mobile phones, which means it cannot guarantee sufficient picture quality. Let's take a look at the actual sample performance: From the perspective of the picture effect, the color adjustment style of Meizu 16T in scene recognition is still very pleasing, and the overall visual experience is very bright. In terms of the overall performance of the picture, Meizu 16T also has a good photo effect. It not only has a 118° ultra-wide-angle lens that can obtain a larger field of view, but also has a 2.5cm macro focus function, which helps you shoot microscopic pictures. With this function, you can capture the bee resting on the flower at a closer distance and show the texture details on its wings in detail. In terms of shooting functionality, Meizu 16T has a good focal length creative space. With the combination of various lenses, Meizu 16T can better help users shoot suitable pictures. Battery life In order to let users play more freely, Meizu 16T is equipped with a 4500mAh large-capacity TV this time, which has a "tank-level" battery life. After we played the infinite brawl mode of King of Glory (with full picture quality), the power consumption of Meizu 16T was 4% at half brightness. It can be seen that with the support of the 4500mAh large-capacity TV, users can enjoy longer gaming and movie-watching time. The increase in TV capacity does extend the battery life, allowing users to get rid of battery anxiety. But this also means that it takes longer to fully charge. This time, the Meizu 16T is equipped with mCharge fast charging, with a power of 18W. From the parameters, the fast charging capability of the Meizu 16T is indeed unable to feed this "battery beast", so how long does it take for the Meizu 16T to be fully charged from 1% to 100%? In our actual test, it took the Meizu 16T 1 hour and 54 minutes to charge from 1% to 100%. In other words, it takes about 2 hours to fully charge the battery. The half-hour charging capacity is about 37%. In terms of fragmented charging, the Meizu 16T can only be said to be average. Summarize As a product with a high cost-performance ratio, the Meizu 16T has obvious advantages and disadvantages. For users with a low budget, you can experience excellent performance and enjoy the large screen on the Meizu 16T. Compared with other manufacturers' cost-effective products, the Meizu 16T is more concise in design language. If you are not used to the full-screen form factors such as the notch screen and the lifting structure, then this cost-effective Meizu 16T will be a good choice to get into the "MeiZu Design" pit. This year's battle for mobile phone lineup has come to an end for Meizu, and whether Meizu 16T can take on the task of selling in the second half still needs to be tested by the market. At present, the overall mobile phone market is experiencing a cold winter, and major manufacturers regard 5G as a turning point. For niche brands, creating a 5G hit product will be an excellent opportunity to save the market. After the 16 series family has branched out, can the 17 series bring us the same excitement? As Meizu said at the launch of the 16T, "See you in 5G." As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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