The splash screen ad that appears in the few seconds after opening the app is expected to be the ad itself. So under time pressure, how can we attract users' attention and make them understand quickly? About Copywriting01Highlight the selling points of the game directly and conciselyThe copy contains too much information and the key copy does not highlight the gameplay and features . The selling points are not clear and the effect is not good. The copy only contains the game name but does not convey the game's selling points . For users who are not familiar with the game, the information conveyed to users is too little, the sense of interaction is too weak , and the effect is not good. 02Users are still willing to pay for "emotional" copywritingThe copywriting evokes users’ memories by “continuing the classics” and strengthens the connection with users. The copywriting evokes users’ memories and past complexes by using phrases such as “Exclusive memories for those born in the 80s and 90s”, thus strengthening the connection with users. 03 Copywriting that is closer to the atmosphere of the picture is more suitableIn the picture above, the element of fire is used to show the devil character in the game in detail, while the text content is matched with the picture to highlight the new character of the game. The combination of picture and text has a stronger sense of scene . The characters in the pictures are very fairy-like, but the copywriting material highlights the bland , scene-less content of "China region online". The atmosphere does not match and the appeal is low. About Visual Design01Choose pictures that highlight the product’s selling pointsThe visual focus of the pattern in the above picture is on the fighting scene on the newspaper, which is very attractive. The promotion of the same game. The main body of the picture on the right is too small, lacking visual impact and less appealing. The above picture directly shows the characteristics and selling points of the game itself in the form of cards. 02Highlight the key points of the picture and avoid too many and cluttered visual elementsThere are too many texts and elements in the picture, and the elements are too messy . Although it is a strong IP, the effect is not ideal. The picture above is in focus, creating an overall "extreme speed" atmosphere. 03Interactive guide buttons need to contrast with the backgroundSource: |
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