Young people are fleeing from television, which has been a consensus in the television industry in the past two years. Although this phenomenon is mainly due to the excessive appeal of mobile Internet to young people, it is probably also related to the "aging" of smart TV devices. Perhaps aware of this contradiction, Coocaa has brought us a 4K LCD TV specifically for young people - Coocaa P50. Although Coocaa P50 is only priced at 2,000 yuan, it has a number of highlights such as HDR10, MEMC, remote control-free voice control, etc., which also shows that Coocaa P50 has extraordinary significance in its price range. The ultimate product concept under the minimalist appearance From the front, Coocaa P50 adopts a very light design concept, trying to simplify the elements other than the screen, thus presenting a very shocking look and feel. According to Coocaa's official introduction, the P50 screen resolution is 3840×2160, plus a screen-to-body ratio of up to 94.7%. Interestingly, there is a wedge-shaped "Jumping Elf" voice bar placed directly below the Coocaa P50 body. On the one hand, this voice bar can prevent the front of the Coocaa P50 from looking too empty. On the other hand, it has four array microphones integrated inside, which can bring better sound pickup effects. It is a model of the combination of art and technology. Although it is a 4K TV for young people, in terms of materials, the P50 does not use the plastic commonly used in the industry, but chooses the more expensive metal material, which not only improves the grade of the TV, but also enhances the heat dissipation capacity, killing two birds with one stone. Secondly, the back of the Coocaa P50 also adopts an integrated structure, which can make the back shell of the body more simple and avoid the bloated look of traditional TVs. From this perspective, we can also clearly feel Coocaa's product concept - even if users will not notice some details, they still have to achieve the ultimate. At the bottom of the body, Coocaa P50 uses a symmetrical flying wing base bracket. The two brackets are tilted toward the sides of the body in a "V" shape, which brings a unique sense of movement. Therefore, even if it is quietly placed in the living room, Coocaa P50 exudes an artistic atmosphere. Flagship-level audio and video performance When talking about a TV, the performance of "sound and picture" is an unavoidable topic. From a technical perspective, in terms of display dimension, Coocaa P50 supports 4K HDR-10, MEMC and 2304-area contrast enhancement technology; in terms of sound, Coocaa P50 supports Dolby decoding and dual independent large sound chambers. All these configurations are on par with flagship products. Of course, if you want to have amazing sound and picture performance, it is far from enough to have the underlying foundation of hardware and technology, because the final adjustment of the manufacturer directly affects the viewing experience. Therefore, we directly play it to see the sound and picture performance of Coocaa P50 from the perspective of viewing experience. Open the standard "4K TV resolution test chart" to test the image resolution ability of the P50. From this, we can find that the Coocaa P50 can almost display the smallest line of text, and the edges of the square blocks of color below the picture do not diverge, presenting a sharp look and feel. In this standard 4K picture, we can see that although the picture has extremely high-contrast highlights and shadows, the Coocaa P50 can take into account both extremes at the same time, and the transition between light and dark is natural without any abruptness. Thanks to the 2304-zone image processing technology, Coocaa P50 can accurately control the brightness of each small zone, making the color contrast of the photos presented obvious, and the overall color gradation transition is very natural. It is worth mentioning that, due to its support for HDR-10 technology, Coocaa P50 can not only decode videos in HDR10, HDR10+ and other formats, but also present these videos in the best possible way. Take the HDR video in the above picture as an example. On traditional players, the details of the dark parts around the video are almost all ignored, but Coocaa P50 takes into account both the brightness and the details of the dark parts. In addition, with the support of MEMC technology, Coocaa P50 can also calculate the difference between the two frames before and after the video, and intelligently perform frame insertion. When watching movie fights, car chases, sports and other content, Coocaa P50 can often bring clearer and smoother picture performance. In addition to excellent picture quality, Coocaa P50 also does not neglect the sound quality. Because it supports Dolby decoding and 8W×2 independent large sound cavity. When playing videos, the sound played by Coocaa P50 is strong and penetrating. Even if you sit opposite Coocaa P50, you can feel that the sound seems to come from all directions, bringing you a movie-watching experience that is close to that of a cinema. Far-field voice control interaction support Although smart TVs have been developed for nearly a decade, if we look back, the interaction center has never been separated from the remote control - this may be a major reason why young people who are familiar with voice and touch screens are not interested in TV. In order to completely simplify the interaction and cater to the market, Coocaa P50 has added far-field voice control interaction with a maximum coverage of 10 meters and 180 degrees in addition to the remote control. Although from a functional perspective, voice-controlled interaction is nothing more than the common voice conversations on smartphones and smart speakers, because the Coocaa P50 is in a living room setting, the challenges in terms of distance, sound, etc. also increase exponentially. In order to achieve the most ideal voice control interaction, Coocaa P50 eliminates the influence of noise and achieves accurate sound reception through MIC hardware + software algorithm. On the other hand, through continuous training with more than 1 million wake-up materials per day, the wake-up recognition rate of Coocaa P50 can reach 99.96%, and the false wake-up rate is only 0.03%. In terms of functions, Coocaa P50 is different from traditional voice assistants that can only check fixed content such as weather and encyclopedia. It supports more than 100 scenarios, 8 rounds of dialogue, and 6 major dialects. Whether it is booking a hotel, looking at a recipe or watching a TV series, Coocaa P50 can handle it easily. It is worth noting that with the support of the intelligent interactive system, Coocaa P50 also supports interconnection with more than 5,000 electrical appliances of different brands around the world. Therefore, far-field voice control interaction can naturally control home appliances such as refrigerators, air conditioners, and washing machines, truly realizing full-dimensional and full-function voice interaction. In actual experience, when we shouted "Xiao Wei Xiao Wei" in front of Coocaa P50, Coocaa P50 would give us feedback immediately. In order to test the sensitivity of Coocaa P50, we conducted several voice wake-up tests at different angles and with different volumes. The results showed that Coocaa P50 could give feedback immediately in the next second, verifying that it can indeed achieve a wake-up recognition rate of 99.96%. In order to test Coocaa P50's ability to understand voice commands, we shouted to it in spoken language, "Help me check the flights to Shanghai tomorrow." As a result, Coocaa P50 immediately displayed the flight information from Beijing to Shanghai the next day. This shows that the voice interaction of Coocaa P50 is indeed intelligent. Content resources cover all age groups In terms of functionality, Coocaa P50 has achieved the ultimate at this price point, but this is only the "body" of the TV; the "soul" at the content level is also indispensable. In terms of content, Coocaa P50 has two major advantages, one is quantity and the other is technology. First of all, in terms of quantity, since it directly inherits Coocaa's resources, Coocaa P50 has content in eight major areas, including film and television, music, sports, and games, which can meet the needs of different users for different content. It is worth noting that on the basis of traditional video content, Coocaa P50 has also creatively cooperated with first-line education brands in the industry such as Xueersi and Dushulang, adding educational resources covering infants to teenagers, thereby further expanding the application scope of television and becoming a "home teacher" who is always online. Of course, having a huge amount of video content does not guarantee that all users can find the content they like. Therefore, in order to allow viewers to find the content they are interested in more efficiently, Coocaa P50 has added the "personalized, precise and intelligent push for thousands of people" function, which avoids the waste of resources caused by the same old push. At the same time, it can also keep users in the living room scene, killing two birds with one stone. Taking into account that in the era of mobile Internet, the entertainment focus of most young people is still on smartphones, Coocaa has also launched the "TV Pie App" for smartphones. On the one hand, it allows users to easily control Coocaa P50, and on the other hand, it can also project the content on the smartphone to Coocaa P50 in real time. In this way, with the audience as the main line, a personal content transmission channel directly to the device is established, which greatly improves the quality of the content. Summarize Although the price is only around 2,000 yuan, we don't see any superficiality in the Coocaa 55 P50. On the contrary, with Coocaa's product philosophy of continuous improvement, the picture quality and functions of the Coocaa P50 are directly on par with flagship products, with MEMC and HDR10 available, making it a good product for young people. In addition, although the target audience of Coocaa P50 is young people, this has not become a "curse" for Coocaa P50 - on the one hand, it attracts young groups through elements such as interaction and appearance, and on the other hand, it integrates a large number of learning resources and adds personalized recommendation technology, making it suitable for all age groups. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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