Be the best or nothing: Touchscreen CEO Chen Haozhi's ambition

On the morning of October 28, the 9th Cocos Developer Conference was held at the Beijing National Convention Center. At the conference, Chukong Technology CEO Chen Haozhi delivered a keynote speech titled "Great or Nothing".

All along, Chen Haozhi has repeatedly emphasized the importance of the engine business on different occasions, defining it as "one of the core businesses of Touch Technology, the foundation of the company, and a supplement to the game business." At this conference named after the Cocos development engine, Chen Haozhi's keynote speech still revolved around this topic.

"Touch has always been operated as an Internet company, and the engine business has always been one of Touch's core businesses. It is the foundation of Touch and a supplement to the game business," Chen Haozhi reiterated the importance of the engine business, "and we will continue to invest in the engine business in the future."

If you want to do it, do it, otherwise it's nothing

At the beginning of the speech, Chen Haozhi said frankly: "In the past few years, Chukong has been pursuing the recognition of the Cocos engine and developer platform by the majority of developers. Facts have also proved that practitioners have truly felt the improvement in efficiency and the reduction in costs. Therefore, my theme today is consistent with our desired goal: Great or nothing. If you want to do it, do it the best, otherwise it will be nothing."

The main purpose of Chukong's engine business is to help developers gain a larger market in the world. In this regard, Chen Haozhi believes that his company has something to be proud of: "Now Cocos developer salons have been held all over the world, from San Francisco and Spain in Europe and the United States to South Korea and Japan in Asia. And we can see that many outstanding developers and teams recognize the engine tools we provide and the development concept of engine products."

Chen Haozhi believes that in the mobile game industry, the development engine is the provider and supporter of the industry chain, and the only thing that can prove itself is the market share. Currently, 70% of the games in the Chinese market are developed by the Cocos engine, and 80% of the games with the highest revenue are developed by Cocos - this proportion is enough to show its weight. In addition, in overseas markets, 30%-40% of the top-grossing products in Japan are developed by Cocos, and the top 10 in South Korea account for more than 60%. "Behind this market share, it represents our efforts and the recognition of developers. More importantly, it proves that in terms of compatibility, performance and developer needs in the Asian market, Cocos is the best choice."

How to achieve ***, talent and technology reserves

Talking about the current talent issue that the industry is most concerned about and the popularity of Cocos among domestic developers, Chen Haozhi said: "In order to ensure that the excellent companies or entrepreneurs who are developing rapidly in the industry do not worry about the shortage of talents, we have been very obsessed with in-depth cooperation with China's top universities and schools with computer or development majors to cultivate excellent talents - next year our school cooperation will be expanded to more than 100 schools!"

Touch not only hopes to cooperate with universities and professional training institutions, but also plans to provide these students with good employment opportunities. "If you learn the Cocos game engine and development tools well today, you can get a nationally recognized master's degree in some universities tomorrow." Chen Haozhi assured: "In the construction of our entire system, in addition to cultivating more outstanding developers through education, we also gain a larger market share through the evolution of the engine from 2D to 3D. Cocos will provide more third-party tools, such as releasing Cocos products on Microsoft XboxOne, or achieving more product technology connection, education cooperation, service cooperation, etc. through Amazon's overseas product cooperation or cloud services. We can achieve this not only on Android and IOS, but also on many other platforms and new systems."

***Provider, from distribution to channels

Currently, Tencent has launched no less than 36 mobile games on the market, 53% of which were developed by Cocos. Chen Haozhi is conflicted about this, but also proud: "Tencent's mobile games are currently putting a lot of pressure on the market. With its rapid growth, other products and teams on the market will inevitably be squeezed. But at the same time, we are proud that we provide excellent engine technology services, and through Tencent, hundreds of millions of Chinese users who originally did not play games have become game users. These users will eventually return to the overall market, making this market even bigger!"

In addition, there are also good data to support the third-party service AnySDK and development tool CocosPlay. In particular, the feature of supporting mobile games to play instantly on the distribution channel, Chen Haozhi pointed out that with the increasing scarcity of traffic, the market will always be under pressure - whether you can make a good product in the early stage, whether you can get good channel support in the mid-term, but in the later stage, what will always restrict the development of a market is the source of traffic. The biggest problem of channels nowadays is how to effectively convert traffic into product users.

Cocos Play has provided quite shocking test data through the "click and play" method - on the 91 cooperation portal, we can see that all games have increased their market conversion rate to 300%. The real distribution market can only convert 30%-35%, and Cocos Play can increase this number to 70% or even more than 95%. Therefore, Chen Haozhi boldly predicted: "The Internet has nothing but traffic, but ultimately how to use traffic most efficiently is the only way to make the market enter a new explosive period next year."