Mobile email APP Mail Master plays the warmth card to create a warm winter version for users

As Christmas approaches, the mobile email app MailMaster has played the warm-hearted card and created a warm winter version of the product, which has made humanized optimizations to many details of the product. The person in charge of the MailMaster product said that the launch of the warm winter version of MailMaster in early winter is to bring more humanistic care to users from the product details, so that people can feel that this is a warm product, not just a cold tool.

Inspired by a coffee shop

Few tool-type mobile applications will launch a "warm winter version" in winter like the mobile email APP Mail Master. In fact, this is due to the Mail Master team's understanding of the origin of technology. Liu Qianfa, the product manager of Mail Master, revealed that the inspiration for the "Warm Winter Version of Mail Master" came from a conversation he had in a cafe.

On a cold rainy night in early winter this year, Liu Qianfa, who had been struggling to figure out how to further improve the user experience of Mail Master, was resting in a warm COSTA cafe. He noticed a boy sitting next to him playing with his phone. He thought he was another one of those people who only care about playing with their phones and ignore communicating with their loved ones. But during the conversation, he learned that the boy was actually writing a letter to his girlfriend who was studying abroad. Because of the time difference, the two usually communicated by email. Although the boy felt tired of writing long emails on his phone, he still wanted to reply as soon as possible, because the email exchanges between the two were the warmest and sweetest thing for him in winter.

This sentence touched Liu Qianfa. Before, he often heard friends complain that the development of social networks has corroded people's sincere emotions, causing people to ignore those who they should really care about, making people "more social and more lonely". However, alienation and indifference between people should never be the original intention of technology. It should bring people warmth and happiness. Liu Qianfa realized that although Mail Master is just a small tool-type mobile application, it is an important way for people to convey their emotions. Therefore, while providing convenience to people, it should also convey warmth and care to users through every detail, so that people can truly like this product from the heart.

Join hands with COSTA to advocate writing a "three-line letter" to the people of ***

After returning to the company, Liu Qianfa and his team started developing the Warm Winter Edition of MailMaster. Two weeks later, the Warm Winter Edition was launched and was well received by users.

A heart-warming startup screen has become the first greeting that MailMaster gives to users every day; because pictures and videos can convey emotions more realistically, the steps for sending pictures and videos have also been carefully optimized - the "add attachment" button is directly linked to the phone's camera and album, and the sending experience is as simple as using instant messaging software; and as mailbox is an important channel for emotional communication, the product team believes that whether the reading of contacts is intelligent and accurate is also particularly important, and they have also focused on making improvements in this area.

Since this product was created in COSTA coffee shops, the humanistic care it conveys is very consistent with the tone of COSTA coffee. Therefore, as Christmas approaches, Mail Master and COSTA jointly launched the "Coffee warms your hands, emails warm your heart, this winter, let love spread" initiative, calling on everyone to write a "three-line letter" to the people they really care about, and pass on more warmth to their loved ones. At the same time, the author of the most touching letter will also receive the COSTA global limited edition coffee cup that has been popular every Christmas. (http://weibo.com/5252550107/BAbhYtlwT?ty=&type=comment) Liu Qianfa introduced that the cross-border cooperation with COSTA is mainly because the two brands have similar brand connotations, which is to convey and share warm friendship. Mail Master hopes to express product culture and concepts through such activities.