Wandoujia releases "Snap Efficiency Lock Screen": Focusing on efficiency and content integration

This afternoon, Wandoujia officially released the industry's first "Snap Efficiency Lock Screen". Unlike most lock screens on the market, "Snap Efficiency Lock Screen" does not emphasize themes and beautification, but focuses on efficiency. Users can efficiently process application information and take the next step on the lock screen without unlocking the phone.

According to data from a 2014 Yahoo survey conducted through the aviate intelligence platform, there are an average of 95 apps installed on each smartphone in the world, users unlock their phones 115 times a day, and interact with apps more than 100 times a day, but 37% of mobile apps are almost never used.

As the "0th screen" of the mobile phone, the lock screen is the starting point for users to contact the content and information of the mobile phone. "Snap Efficiency Lock Screen" is based on in-app search technology, accesses weather, food, map and other applications, and integrates the capabilities of these applications into the lock screen. Users no longer need to unlock and light up the screen to simply and efficiently check and process the current information and take the next step.

Image: Screenshot of the main interface of the Snap productivity lock screen, including the "Today Summary"

Get closer to your day

When you turn on the screen for the first time every day, the first thing Snap Efficiency Lock Screen shows you is the Today Summary, including weather and schedule overview.

Air quality has become one of the most concerned information, but think about the process of checking the air quality: turn on the phone, unlock it, open the weather app, and check the air quality. There are four steps in total. Isn’t it a bit laborious?

"Snap Efficiency Lock Screen" is connected to "Moji Weather" through in-app search technology, so you can learn about today's weather by turning on the screen. At the same time, "Today's Summary" is also connected to the system calendar and compiled into a short summary for users to quickly understand the next schedule, greatly shortening the distance between users and information.

If you want to check more specific weather and schedule, just swipe right to enter the "Overview" page. The top of the interface shows the current weather and temperature information in detail, and the bottom shows the upcoming schedule and meeting details for today. Clicking it can directly call up the schedule application to add/manage schedules and efficiently arrange current work.

Image: Swipe right to enter the "Overview" page

"Snap Efficiency Lock Screen" also has quick application entrances below "At a Glance". These application entrances are intelligently and dynamically arranged according to the user's usage habits, and can present the user's most commonly used applications in the current period.

Get closer to your movie

Everyone may install dozens or even hundreds of apps, but our control over information is limited. Usually, we spend a lot of time putting frequently used apps on the home screen and organizing other apps into exquisite folders, but even so, it still takes 45 seconds to go on a date with a girl, and you have to go through the steps of lighting up the screen, unlocking it, swiping a few screens, opening Maoyan Movie, finding the QR code... to get the ticket, which is simply too troublesome.

What's more, getting tickets is just one step in watching a movie.

Think about what you need to do from buying a ticket to watching a movie? You need to go to the theater, call a car, find the least congested route, and then enter the SMS verification code through a ticket machine.

"Snap Efficiency Lock Screen" can solve these problems efficiently. When you buy a ticket on apps such as Maoyan Movie, "Snap Efficiency Lock Screen" will integrate the movie ticket information into the "Ticket Folder", including the movie name, time, theater, seat and ticket verification code information.

Illustration: "Snap Efficiency Lock Screen" integrates ticket information and automatically generates a "Ticket Folder"

In addition, the lock screen will automatically generate a movie schedule for you and start a countdown. One hour before the movie starts on the day of the movie, the "Snap Efficiency Lock Screen" will push a reminder to prepare for departure and push the ticket information to you. Click on the theater location to directly call up the map to get the route.

***, when you arrive at the theater, you can check the ticket verification code with one click, without having to unlock the screen and search through the SMS inbox.

Similarly, the Snap Efficiency Lock Screen also connects to Dianping through in-app search technology. When it detects that the user is in a commercial area and at mealtime, the Snap Efficiency Lock Screen will show you nearby restaurants in Dianping, bringing you closer to the "food".

Illustration: Displaying Dianping restaurant recommendations during meal time

Since its release, Snap has attracted many heavy users who value efficiency. Data shows that on average, each Snap user turns on the screen 108 times a day, with a peak in usage starting at 5 p.m. and reaching a peak at 9 p.m., with an average of 11.9 screen turns on, and a notification is received every 5 minutes. Snap displays notifications directly on the lock screen, saving users time to unlock and view.