Sorry Apple Pay, bank card payment is pretty good

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Before I start, I want to apologize to Tim Cook. Recently, anti-fraud startup Trustev conducted a survey and research, and the data showed that nearly 80% of Apple phone users who can use Apple Pay have never tried the mobile payment service.

For Apple Pay, this data is not surprising at all, after all, it was only launched at the launch conference last fall and only supports *** phones. But from the launch conference, it seems that Apple's geniuses have high expectations for Apple Pay. Although these expectations are very different from reality, and Tim Cook never mentioned any data about the number of users at the launch conference.

In this survey conducted by Trustev, 1,000 Apple phone users in the United States were surveyed and it was found that 79% of iPhone 6 and 6 Plus users had never used Apple Pay. The remaining 21% of users said that they had used the payment service, but most of the time they used cash or bank cards.

Among users who used the payment service once, 2.1% called themselves “super users.” (In fact, only users who used the service 10 times or more in a week could be called super users.)

Among users who have used payment services, 80% use them 3 times or less per week. Among them, 30% of users stop using them after using them once.

Trustev CEO Pat Phelan said in his blog that this report points out a profound problem: using bank cards to pay is not as painful as imagined. In recent years, top engineers have been looking up to e-wallets, hoping that e-wallets will benefit the world. However, it seems that consumers do not appreciate it. Even if Apple has exhausted its efforts to launch the most elegant mobile payment so far, consumers still use the most direct way to solve life problems.

Among those who have used Apple Pay, 40% said they used it because it looked cool, and 63% thought it was convenient. But none of them cared about wallet security and vulnerabilities. This is a scary thing because security is a key part of using Apple Pay on Apple Watch.

Of course, this survey report has some bugs. It seems a bit "unbelievable" to use a sample of 1,000 subjects to illustrate the problems of the world. Perhaps, with the release of Apple Watch, all these problems will be solved, and all experiences will be as Apple predicted. Of course, we also have reason to be clear about one thing: Apple Pay will not set the world on fire. (Fire strikes or causes a crisis.)

***It is worth mentioning (strange thing): According to the Trustev report, the users who use Apple Pay the most are middle-aged, specifically 35-54 years old, with an even ratio of men to women.