Lei Jun's internal letter: The mobile phone market is extremely competitive and will be very fierce in the next five years

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On the afternoon of April 6, today is the fifth anniversary of the founding of Xiaomi. Lei Jun, CEO of Xiaomi Technology, released an internal email, reviewing the journey of the past five years. In his opinion, in the new five years, market competition is becoming increasingly fierce, and new competitors are constantly pouring in, which is destined to be a tragic five years!

He said in an internal email, "Five years ago today, on April 6, 2010, in Room 807 of Yingu Building, Baofusi Bridge, Zhongguancun, Beijing, 14 people drank a bowl of millet porridge together, and a small company was opened. Xiaomi was quietly founded in this way... Today, please join us in wishing Xiaomi: Happy Birthday!"

In addition, Lin Bin, co-founder and president of Xiaomi, also posted on Weibo: "Five years ago today, in Beijing Yingu Building, we finished drinking millet porridge and started the revolution. Thank you for being with me all the way!" (Banxia)

The following is the full text of the internal email:

Dear Xiaomi classmates,

Hello everyone!

Five years ago today, on April 6, 2010, in Room 807 of Yingu Building, Baofusi Bridge, Zhongguancun, Beijing, 14 people drank a bowl of millet porridge together, and a small company opened.

Xiaomi was founded quietly in this way.

At that time, we rarely talked about our dreams, because our dreams were too grand and destined to be ridiculed: we want everyone in the world to enjoy the fun of China's technological innovation, we want to establish the world's largest company, and our journey is to the stars and the sea...

At that time, we mainly talked about believing, believing that good things were about to happen!

We believe in the Internet mobile phone model of "hardware + software + Internet" triathlon; we believe in products, we are willing to focus all resources and do everything to make the product good! We believe in users, we are willing to treat users as friends, listen to their opinions, make rapid improvements, and insist on releasing new versions every week.

The mobile phone market is an extremely competitive market. There are Apple and Samsung in the front and Huawei and Lenovo in the back. Many giants have failed... Almost no one is optimistic about Xiaomi, a new mobile phone brand.

After overcoming many difficulties and six months, the team was basically formed.

After going through many difficulties, it took a year and a half for Xiaomi mobile phone to be officially launched on the market.

A miracle happened. In just three years, Xiaomi, which was almost unpopular, achieved remarkable results: market share ranked first in China and fifth in the world. Time magazine even recently rated Xiaomi as "China's Phone King".

After five years of hard work, we are celebrating Xiaomi's fifth anniversary! At this moment, we would like to thank all those who have supported us. Xiaomi's success today is inseparable from your help, support and care, especially our Mi fans. On April 8, we will hold the Mi Fan Festival to celebrate the fifth anniversary with our Mi fans.

Today, we put a period on the past five years and start a new five years. In the new five years, market competition is becoming increasingly fierce, the strength of the original international and domestic peers is constantly increasing, and new competitors are constantly pouring in. This is destined to be a brutal five years in the next five years!

Facing a harsh market environment, we always keep our original aspirations: First, always insist on making high-quality, cost-effective products; second, trust users, rely on users, and always be friends with users! As long as we stick to these two principles, Xiaomi's dream can be realized!

***, let us wish Xiaomi: Happy Birthday!

Lei Jun

4/6/2015