As Internet users around the world switch from computers to smartphones, which Internet company has benefited the most? Yes, it's Facebook. On April 22, Facebook released its first quarter financial report. Various indicators prove that Facebook has become a mobile Internet giant, with mobile revenue accounting for 73% of total advertising revenue. Financial report data shows that Facebook's mobile users continue to rise. At the end of the first quarter, Facebook had 1.44 billion monthly active users worldwide, of which 1.25 billion were from mobile devices (accounting for 87%), and mobile users increased by 24% year-on-year. Compared with monthly active users, the scale of "daily active users" reflects Facebook's more loyal fan base. Facebook's daily active users have climbed to 936 million, of which 798 million are from smartphones (accounting for 85%). On the smartphone side, Facebook already has the "Four King Kong" product lines (including the Facebook flagship client), among which Instagram and WhatsApp are both textbook-level acquisitions by Zuckerberg. The financial report shows that at the end of the first quarter, Instagram had 300 million monthly active users, Messenger had 600 million, and WhatsApp had more than 800 million. Zuckerberg said that smartphone users are sharing and communicating more and more frequently on Facebook's product lines, with Messenger, a chat tool, sending 45 billion messages every day. Zuckerberg revealed that Internet telephony (free voice chat) has become another growth point, with Messenger alone accounting for 10% of global Internet telephony traffic. Just recently, WhatsApp, the mobile chat tool with the largest number of users in the world, also announced that based on the Android version that already supports free voice chat, the iOS version will soon also deploy the free voice chat function. In the past, Facebook has transplanted products from the PC Internet era to smartphones in products such as Facebook and Messenger. However, as the latest progress in its mobileization, Facebook is launching software and features that are only for mobile phones. On April 22, Facebook also released "Hello", a tool designed to replace Android's official dialer. |
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