Testin APPBase: A head-to-head battle in the collaborative office app market

Whether the collaborative office APP itself is strong or not is directly related to the effect of its use by enterprise users. As a collaborative tool to improve the overall work efficiency of enterprises, collaborative office APP has been accepted by many enterprises in recent years. Not only that, more and more enterprises have moved from the initial acceptance to the stage of in-depth use, and the entire collaborative office APP market has entered a golden period of development.

Testin APPBase shows that Mingdao and Weiqia are in the leading position in the entire industry, Youquan, Jinmubiao, Gleasy and Worktile have excellent products, and Teambition is chasing after them with many entrants. The competition in the entire collaborative office APP field has entered the hand-to-hand combat stage.

Collaborative Office App Ranking

# App

1 Micro

2 Ming Dao

3 with circle

4 Current Goals

5. Gleasy

6 Worktile

7 Teambition

8 i8 hours

9 WeChat collaboration

10 Mobile collaboration

11. Organization

12 Collaborative Office

13 18 Cloud Office

14 Huitong Collaborative OA

15 We Team

16 WorkingIM

17 Colorwork

18 iTeam

19 Business Letter

20 Team Pass

21 tita

22 Collaborative OA system

23 Collaborative Platform

24 Handone

25 Collaborative Office

26 Kingdee Synergy

27 Si Xin

28 Collaborative Office

29 Quick

30 Collaborative office platform

31 Forex

32 tower

33 e-Office collaborative office management system

34 HWT Collaborative Office Platform

35 Sipu Synergy

36 Collaborative Office System

37 Yiqun

38 Bangxin Collaborative Office

39 Mobile collaborative office platform

40 Collaborative Workflow

41 WSS

42 High Business Collaboration

43 LeTick

44 Flow Team Collaboration

45 Ruifeng Synergy

46 C4 Collaborative Office

47 imo

48 Vision Collaborative Office v2.1.0

49 RISE mobile collaboration platform v1.2

AppBase Strength Quadrant

The AppBase Strength Quadrant (Testin AppBase Synergy Quadrant) conducts classification analysis based on 14 dimensions of the two important attributes of mobile app market operation and product development, and provides a simplified decision-making method (App Synergy Factors Decision Tools) for improving the App strength market, operation, product, and R&D, so as to accurately identify the problems in the development strategy issues that are most confusing to App developers, and use objective decision-making basis to evaluate the comprehensive strength of an App relative to similar apps in its vertical field, and even the competitive situation relative to any other App, formulate a development strategy with a balanced product development and market operation, and use it to judge the overall impact of input-output effects, static comparisons and changing trends such as return on investment, and ultimately establish long-term and sustainable strength. At the same time, it provides industry professionals and investors with a basis for judging the comprehensive synergistic development potential of Apps.

Testin AppBase has the world's largest comprehensive benchmark database for App market, operations, products, and R&D. Testin's customers, partners, and invited industry experts and investors can anonymously obtain the App strength report (Testin AppBase Synergy Report) for specific objects generated by the AppBase database.

- Developers, understand the competitive landscape and development trends

- Industry experts (Expert & Media), understand the whole picture (Whole Picture)

- VC investors can objectively and transparently obtain App data (Neutral & visible information) and discover excellent applications at an early stage (Detect genius App)

App developers, especially those with the support of capital, often spend a lot of money on online promotion, advertising, offline promotion, activities, and even bad means such as cheating. However, the acquired users must be effectively converted and retained through product experience. Once there is a problem with the product or negative reviews, instead of actively improving the product and enhancing the experience, they try every means to delete posts and negative reviews. If product development is not given enough attention, even if you spend more money and hire more water armies, you will never be able to completely control users. As long as your app is not the only monopoly service or resource in the market, there will definitely be other apps with similar functions and services, and users will flock to them without hesitation.

Apps are essentially subject to two independent but mutually influential constant variables: "product" and "market". As shown in the figure, the effects of professional technical inputs such as mobile app products and development are taken as the x-axis, and the effects of market and operation inputs are taken as the y-axis, forming a two-dimensional quadrant. The coordinate axes are divided into scales according to a 5-point system, with 3 points of 60% as the center line, and divided into an unbalanced "field" shape. The scales of the x-axis and y-axis summarize the comprehensive strength effects of various apps in various dimensions at the same time and under the same conditions with the size of the numbers.

The Marketing & Operation dimension mainly reflects the effects of user operations through downloads, installations, and activeness, and the influence of social networks, media, and especially mobile media reflects the effects of the market. Among them, the coverage of the iOS version of the App in the AppStore and major domestic third-party stores and channels, the Android version in more than 50 mainstream stores and download channels in China, and the global effects reflected by the simultaneous release of versions in the AppStore, GooglePlay, Amazon Store and other third-party global stores.

The Product & Development dimension mainly reflects the comprehensive strength of App developers in product development through the implementation of App functions, user experience, compatibility and comprehensive performance of the App on top terminals, performance and stability of users in actual use after the App is released, user evaluations in download stores and mobile social media, whether new versions are regularly iterated and released, and continuity in App development.

Leader (Synergy): Apps that have achieved a 60% relative advantage in both market operations and product development are classified as leaders (Synergy), such as [App①] in the figure above. Leaders must maintain their competitive advantage, while paying close attention to competitors who are also in the leader quadrant (such as App⑤ in the figure above) and responding to challenges at all times. On the other hand, once market drivers and product drivers make efforts in areas where they are insufficient, they will also pose a competitive threat to apps in the leader quadrant.

Market Driver: Apps with a 60% advantage in market operation and less than 60% in product development are classified as market drivers, such as [App②] in the figure above. Market drivers already have the market operation advantages of the leader quadrant, but whether they can be sustained depends on whether product development can be effectively improved.

Product Strengthener: Apps with less than 60% market operation effect and 60% advantage in product development are classified as Product Strengtheners, such as [App③] in the figure above. Product Strengtheners are relatively more focused on products and development, and pay attention to user experience. As long as funds and resources can be coordinated and market operation investment is increased, they have the opportunity to enter the Leader quadrant.

Entrants: Apps with less than 60% market operation and product development are classified as entrants, such as [App③] in the figure below. Entrants do not have advantages in market operation and product development, but if they can form vertical differentiation in a niche field and achieve a single breakthrough, they will have great opportunities to subvert the existing market structure, which is what venture capitalists and VCs are more concerned about.

Adjusting development strategies through AppBase Synergy Factors

Marketing & Operation

1. Downloads

2. Installations

3. Active

4. Social Influence

5. Media Influence

6. Distribution

7. Global

Product & Development

1. Functionality

2. User Experience

3. App Quality

4. Using Performance

5. User Feedback

6. Iterations

7. Sustainability