The Rise Talk: A Summit Dialogue among Rising Stars

On May 24, the high-end dialogue "The Rise Talk" with the theme of "Out of Control and Reversal" co-organized by the Internet newcomer Cloud Adaptation and LeanCloud was held in Beijing. Dozens of CEOs from representative companies of the Internet new forces and "CIO representatives" from Fortune 500 companies COFCO Coca-Cola Group, top investment institution IDG, central media Guangming Online, Fortune 500 company Novartis Pharmaceuticals and other companies gathered together to discuss the out-of-control situation faced by companies in the Internet era and how to deal with it. A peak dialogue on technology and innovation, opportunities and challenges, out of control and reversal.

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The mobile 2.0 era has created a completely new mobile Internet consumer market. A handheld device can build a shorter information channel for users to meet all needs for shopping, consumption, entertainment, leisure, social interaction, etc. Users are becoming more and more lazy and picky, and the accelerated flow of information is gradually breaking down technical barriers. These user behaviors and technological trends have brought a lot of pressure to traditional companies. Just when they are clamoring for "transformation", these "new forces" are sensitive to opportunities.

Enterprises “out of control” in the mobile 2.0 era

The process of enterprise transformation is extremely challenging. If you fail to keep up with the pace of mobile Internet, you will face "out of control" of channels, marketing, and user retention. So many people are asking how to get rid of this out-of-control situation.

In an attempt to answer this question, The Rise Talk invited "CIO representatives" to its first dialogue, including Tu Zhi, CTO of central media outlet Guangming Online, Gao Jianxiong, CIO of Novartis Pharmaceuticals Greater China, Shao Hui, vice president of IDG Investment, a well-known venture capital firm, and "CEO representatives of emerging Internet startups", including Chen Benfeng, CEO of cross-screen application development solution provider Cloud Adapt, Wang Jun, co-founder and CEO of Testin Cloud Testing, Huang Haibo, founder and CEO of Meiqia, and Liu Yandong, vice president of One APM, to discuss two major concerns of traditional enterprises: "In the face of the boom in mobile Internet, what are the out-of-control issues facing enterprises? How can enterprises communicate their information more efficiently and at a lower cost?" They conducted in-depth discussions from the perspectives of the needs of enterprise transformation itself and which innovative technologies can meet enterprise needs.

"One of the important reasons why enterprises are facing loss of control today is the misunderstanding of the mobile 2.0 era. What is really changing in this era is information, not various mobile devices." Chen Benfeng, founder and CEO of Yunshipei, explained. "Therefore, what enterprises really need to do in transformation is to realize the mobility of enterprise information, which includes delivering enterprise information, whether for users or internal corporate offices, to terminals at any time in the best presentation methods. And these are definitely not achieved by simply developing an App. Enterprises need a low-cost, efficient, safe and professional solution."

When talking about the current situation of Guangming Online, the CTO pointed out: "Guangming Online is a central-level media with a large number of users. However, the rise of mobile Internet and the emergence of various information aggregation software have led to a large number of user losses. However, after repeatedly experiencing various mobile technology grafting and detours, we found that as a traditional media, we should not be limited to form. From the user's perspective, providing them with the best browsing experience is the first and most important step." Currently, Guangming Online has chosen cloud adaptation technology to realize the mobility of its portal.

In fact, in the information age, whether a company loses control of its channels or sales, these are not terrible. What is important is to find the root cause and the solution and coping methods. As One APM said: "Our vigorous development depends on these "out-of-control" elephants, but our ultimate goal is to provide more vertical and professional service providers to help companies complete transformation. "Out of control" is the pain of an era, but it is only for a better "reversal".

Internet+ promotes enterprise "reversal"

As the environment changes, some disadvantages can be transformed into advantages, while some advantages that others see as advantages are actually disadvantages. Those companies that have mastered the internal logic of "the weak defeating the strong" will succeed. The second dialogue session of the conference, "Reversal", attempts to reveal this secret to everyone.

In this session, the CIO representatives who participated in the dialogue included "Chen Qing, Innovation Director from COFCO Coca-Cola Group, and Jin Chunji, CIO of Zhongke Integration". They and the "CEO delegation" including Jiang Hong, co-founder and CEO of LeanCloud, Microsoft Cloud, QingCloud, and Tingyun debated on the three topics of "Internet+, is it an opportunity? Under what circumstances will enterprises choose public cloud, how to measure which cloud is right for you? And will cloud computing really reduce costs?"

The rising players in cloud services are all confirming a consensus in heated discussions: suppliers of enterprise-level solutions are helping traditional enterprises focus on making good products through professional division of labor, thus making the Internet transformation process of traditional enterprises smoother and more agile. At the same time, these cloud service companies have also laid a solid foundation for their own business rise in the process of providing professional services.

For example, Cloud Adapt provides cross-screen cloud (PaaS) to help enterprises quickly, safely and efficiently adapt existing PC web applications to HTML5 mobile versions, and has helped 300,000 enterprises solve cross-screen adaptation, page architecture and other problems from the front end; LeanCloud helps enterprises solve various application development problems such as storage, communication, statistical analysis, search, and social networking from the back end in one stop. Cloud Adapt and LeanCloud can bring a powerful and professional mobile development combination to enterprises, allowing entrepreneurs and transformers to focus on their business development and experience the agile development experience of "front-end borderless + back-end burden-free".

Whether it is segmented collaborative development or self-built ecological platforms. These startups that provide enterprise-level solutions have played a very important role in the history of the Internet industry. They have not only been favored by corporate customers, but also recognized by many top investment institutions. When asked how to choose investment companies, Shao Hui, vice president of IDG Investment, which invested in Cloud Adaptation and LeanCloud, said: "The world is now entering an era of 'Mobile First'. Compared with consumer-level apps, enterprise-level cloud service providers actually have better profitability. Because any type of enterprise currently needs to break out of the out-of-control situation, the first step is to connect with 'mobile'. These enterprise-level cloud service providers that provide excellent technical solutions to traditional enterprises have gathered the most cutting-edge technological strength and productivity of the mobile Internet. At the same time, they are slowly settling down with their young attitude, abundant enthusiasm and innovative product strategies, and have become a huge force. I believe that the next Microsoft, Oracle, or IBM in China will soon be born among them."