Seven things you need to know about Google's reorganization

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Google, the world's largest Internet company, was "acquired" by itself, or rather a company called Alphabet, which is run by Google co-founders Larry Page and Sergey Brin.

In other words, the original Google will only retain part of its business and slim down to become a wholly-owned subsidiary, while other cutting-edge projects will be split into independent subsidiaries and together with the subsidiary Google form the Alphabet Group.

Google CEO Larry Page announced the news on both the Google website and Alphabet's website, and combined with its SEC filing, here are a few things you need to know about Google's reorganization:

1. Most of Google's original main business will still be under the name of the subsidiary Google, including

search

advertise

map

application

Youtube

Android

2. So what belongs to Alphabet?

Google (search, maps, YouTube, Android, ads and apps)

Calico - A company focused on solving aging problems

Fiber——Gigabit Fiber Project

Google Ventures — Early-stage venture fund

Google Capital——Investment Fund

Google X — the famous X lab, which houses self-driving cars, Google Glass, hot air balloon internet projects, and other "moonshot projects"

Life Sciences: Life science projects, such as the contact lenses that can monitor blood sugar mentioned earlier

Nest - Google's high-priced acquisition of the smart home company, its products include thermostats, smoke alarms, etc.

There are other undisclosed assets.

3. Alphabet’s management team

Alphabet's new management team looks like this:

CEO: Larry Page

President: Sergey Brin

Executive Chairman: Eric E. Schmidt

CFO: Ruth Porat

Senior Vice President, Corporate Development and Legal Affairs: David C. Drummond

Basically, the management of the original Google is not much different. The Google subsidiary after the split will be led by Sundar Pichai, the former head of Chrome OS and Android.

However, although YouTube has long had its own CEO Susan Wojcicki, it has not been split out and remains in the subsidiary Google system.

4. New CEO of subsidiary Google: Sundar Pichai

Sundar Pichai is the biggest change in management. Previously, only Google co-founders Larry Page and Eric Schmidt had the title of "Google CEO". Now, Pichai, who was the former senior vice president of Google's product and engineering business, will become the third Google CEO.

The former CFO of Google will serve as CFO of both subsidiary Google and parent company Alphabet. At the same time, Omid Kordestani, former chief business officer of Google, will become a consultant to Alphabet and its subsidiary Google.

5. When will this all happen?

For now, Google is still Google, but later this year (no date has been specified) Alphabet will replace Google on the public market, and the original Google will officially become a subsidiary.

6. New website

Alphabet's website is now live, with a very unique domain name, "abc.xyz", which contains only an open letter from Larry Page announcing the reorganization. So don't go to Alphabet.com by mistake, as this domain name still belongs to BMW.

7. Easter Eggs

Yes, even for such a serious matter, Google did not forget to add an Easter egg.

Twitter user Jack Clark discovered that a hidden link was set in the code on the website.

This means that if you click on the period in this sentence on the official website, you will be redirected to the website of XYZ Labs, the big company Hooli in the HBO TV series "Silicon Valley".

Anyone who has watched "Silicon Valley" knows that Hooli is an evil big company in the TV series, and Hooli's XYZ laboratory is also conducting various funny research, such as the potato cannon, which has always been considered to be an allusion to the real Google and X laboratory.

Unexpectedly, Larry Page used the news of the reorganization to join everyone in a "deep self-deprecation". However, as Larry Page said in his open letter, Google is not and does not want to be a regular company. When Google's past innovations, such as search and map services, have become behemoths with billions of users, perhaps the new Alphabet can go further.