The last unknown blue ocean of Android emulator mobile games

Since the development of the mobile game market, the competition has often focused on game categories, gameplay, image quality, marketing methods, distribution channels and other aspects. In short, there has been no breakthrough in the level of mobile games themselves. This also leads to the fact that although the mobile game market is very hot, the competition is extremely cruel. In this situation, it is very important to extend your vision outward and add new competitive forces to mobile games as much as possible.

From this perspective, Android emulator is an important strategic weapon that has been overlooked. Android emulator can simulate the Android phone system on the computer and can install, use and uninstall Android applications. The original purpose of its development was to allow users to experience the fun brought by the Android system on the computer. However, with the "wild imagination" of users, the use of Android emulator has more possibilities and scenarios. The changes it brings to the mobile game market may become an unknown blue ocean.

Demand determines the market Android emulator regains its glory

As early as a few years ago when the Android system just emerged, in order to promote the Android system and let more users see its charm, Google launched the Android SDK, which is Google's official Android virtual machine, which can simulate a complete Android system on a computer and perform any operation. However, Google did not expect that the Android system would develop so rapidly, and the Android virtual machine was quickly forgotten by the general public before it could shine.

However, the explosion of mobile games in 2013 gave Android virtual machines a chance to "revive". At that time, domestic Android emulators based on the original emulator BlueStacks began to appear in the market and became the first choice for a small group of people. However, the real explosion stage was in the second half of 2014. At that time, a large number of heavy action and RPG mobile games emerged and became the first choice for mobile game players.

But for many players, playing these mobile games on mobile phones for a long time has objective disadvantages: the battery life of the mobile phone is severely shortened, affecting daily use; the body heats up seriously, and the phone is prone to various problems; white-collar workers cannot "hang up" during working hours, affecting the upgrade progress of the game character... The existence of these disadvantages gives Android emulators a chance to regain their glory.

According to data, more than 20% of players of Boom Beach and Fantasy Westward Journey use Android emulators, and 18% of players of Clash of Kings also choose Android emulators. Mobile game manufacturers have also begun to take Android emulators seriously, believing that its market size is likely to reach 200-300 million. Even if this is a relatively optimistic number, it proves the popularity of Android emulators. Even in the next one or two years, the Android emulator market will further explode.

The first move is strong. Android emulator has various operating modes

At present, the number of Android emulators is far from the few that were available at the beginning. On a well-known download site alone, there are as many as 32 Android emulators available for download, many of which are excellent. The current famous Android emulators mainly include Reliable Assistant, Haimawan, Tiantian, itools, etc. The one with the largest market share and the highest player recommendation is Reliable Assistant, which entered the Android emulator market earlier. In addition, Haimawan and itools also performed well.

Don’t underestimate the small Android emulator. In fact, the gameplay and operation mode are very different. Many Android emulators regard themselves as a channel for mobile game distribution, choose to cooperate directly with mobile game manufacturers and share the profits. Some provide multiple targeted functions, such as the reliable assistant that integrates video recording and strategy functions in the emulator, so as to conveniently provide more exciting mobile game videos to the game live broadcast platform.

But to be honest, the Android emulator itself still has shortcomings such as imperfect technology, unfashionable appearance, and insufficient functions, and there is still a lot of room for growth. However, the Android emulators that entered the market first have firmly occupied the front row, and it is difficult for latecomers to turn the tables - unless there is a disruptive innovation.

Stay away from the gray area to continue to grow

Although Android emulators are expected to become the new blue ocean for mobile games, given that their current strength and influence are still in the growth stage, they are easily affected by external factors such as funds. For example, there are rumors that some mobile game manufacturers use Android emulators to brush the rankings, and the means are relatively covert. But once discovered, it is equivalent to the Android emulators involved destroying their own future. In addition, because Android emulators are used on the computer side, they are more prone to cracking and plug-in problems than mobile terminals, which are taboos for mobile game manufacturers.

As the trend of mobile games becoming e-sports becomes more and more obvious, Android emulators may become a factor affecting mobile game e-sports - playing mobile games with a mouse and keyboard is still more convenient than touch control on a mobile phone. At present, the preliminary selection of most mobile game e-sports competitions is conducted online, and the resulting imbalance is difficult to avoid.

Only by staying away from these gray fringe areas, maintaining the essence and original intention, and becoming a controllable auxiliary for mobile games, can the Android emulator have a bright future. Forcibly entering the gray fringe area to make profits is just a short-sighted behavior, which can easily cause impact and influence on the entire market. Sustainable growth? It is not just talk that can be achieved.