A powerful APP ad blocking tool appears on iOS: Even Apple APPs cannot escape

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In the latest version of iOS9, Apple allows third-party blocking tools to block web ads in Safari browsers, which has led to the emergence of many blocking software and also caused controversy in the Internet industry that "Apple is not very authentic." Ad blocking has become a trend, and another more powerful blocking tool has been launched in the Apple App Store, which can block ads in mobile clients such as Facebook and even Apple News.

What is even more shocking is that this blocking tool claims to launch a business model whereby Internet users earn monthly income by watching advertisements.

According to the American technology news website Mashable, this ad blocking product is called "Been Choice" and was launched in the Apple App Store last week. This tool can not only block web ads within Apple's browser, but also ads within various mobile apps, including Facebook, Pandora, a music streaming service, and Apple News.

In the iOS9 operating system, Apple does not openly allow third parties to block advertisements within apps, because the "cells" of Apple's mobile ecological operating system are a large number of third-party apps. If advertisements are allowed to be blocked, it will cause an "earthquake" in the entire ecosystem.

It is reported that this free blocking tool uses VPN (virtual private network) technology to block advertisements within apps at the system level.

Surprisingly, this ad blocking tool is also preparing to launch a unique business model. If netizens do not block ads and are willing to watch ads, and are also willing to contribute their online privacy information, they can earn up to US$20 per month.

The two developers of this ad blocking app are David Yoon and Sang Shin. They said they hope to provide smartphone users with more choices on whether to view ads and whether to accept personal information tracking by service providers.

Since this blocking tool uses the underlying means of the system to block advertisements, even Apple products are not immune. It is still unknown whether Apple will remove this tool from the shelves as soon as possible.

After Apple publicly allowed ad blocking in iOS9, it caused an uproar in the Internet industry. Many Internet companies believe that Apple's use of ad blocking, which used to be a gray market, as a legal and compliant product will have a major impact on a large number of Internet and news media companies.

Google has become the biggest victim of Apple's new policy. Google mainly relies on search ads in web search results to earn revenue. If users use Apple's browser to search, Google search ads will be blocked.

As we all know, last month, a developer named Marco Arment felt condemned after seeing his ad blocking tool become Apple's most popular free software. He finally decided to remove the ad blocking tool from the shelves, and Apple also refunded the downloaders.

The developer's move illustrates the controversial nature of ad blocking in the internet industry.

It is reported that internal ad blocking tools based on VPN technology have appeared in the Apple Software Store before. One of the products is called "Disconnect". However, Been Choice goes further in terms of blocking functions and the business model of making money by watching ads.

US media pointed out that it was surprising that Apple put this powerful ad blocking tool on the shelves. In the Apple News client, Apple launched a business model of sharing advertising with news media. If the media advertising space is sold by Apple, Apple and the media will share the advertising revenue in a 30:70 ratio. If the ads in the Apple News client are blocked, the above business model will become empty talk.

It is reported that in the face of numerous ad blocking tools, the microblogging social network Twitter has been temporarily spared. Twitter has encrypted the communication between users and servers, making it impossible for external ad blocking tools to block it.

Media analysis pointed out that Twitter's successful experience may provide inspiration to other mobile Internet service providers, that is, to encrypt communications to prevent client ads from being blocked, but frequent encryption and decryption of information will lead to a decrease in the smoothness of software use.