A preliminary exploration of the application prospects of VR technology industry: technological innovation defines a wonderful future

In recent years, with the development of network and information technology, virtual reality technology has gradually been applied to the exhibition field, bringing new vitality to this field. Compared with traditional exhibitions, exhibitions that incorporate virtual technology have better interactivity, experience, and fun, and therefore have received great attention from the exhibition industry.

1. Overview of Virtual Reality

Virtual reality (VR) is a comprehensive information technology that combines multimedia technology with computer simulation technology to build virtual models to simulate real scenes. Users use some necessary equipment to communicate and interact with people or objects in the virtual environment in natural ways such as hearing, vision, and touch, thereby generating an immersive feeling and experience. From a technical perspective, virtual reality technology is a real-time, interactive three-dimensional environment. Virtual reality technology has three typical characteristics, namely interactivity, immersion, and conception. The application field of virtual reality technology is very wide. It was originally mainly used for military simulation and special training scenarios, such as flight simulation. In recent years, it has also made great progress in urban planning, industrial design, architectural design, exhibition design, game design, distance education and other fields. The current popularity of virtual reality technology gives people reason to believe that this technology will usher in greater development.

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2. Development of virtual reality technology

VR system has five typical components. In the virtual display of exhibitions, the more important task of exhibition designers is to use the knowledge of design art to construct a reasonable exhibition space and image, and to build an exhibition model and interactive method that meets the interests of users. The following introduces the relevant software of VR system.

MAK Technologies: Currently the world's leading supplier of distributed simulation solutions. Its product areas include underlying connections, 2D display, 3D display, recording and playback, etc. Users can not only use MAK's powerful existing functions, but also re-issue MAK packages, localize MAK products, and expand functions.

Poser human animation production software: It is the most convenient 3D human animation production software on the market.

Multigen Creator: Professional virtual reality modeling software, which mainly considers how to generate entities in the simulation environment and realistic large-scale terrain, landforms and other geographical environments, as well as how to improve the real-time performance of the model. It is widely used in visual simulation, interactive games, urban simulation and other aspects.

3dmax: It is the most widely used 3D modeling, animation and rendering software in the world.

Maya: The world's leading 3D animation software from the United States, used in professional film and television advertising, character animation, movie special effects, etc.

VR-Platform: All operations can be done in a way that artists can understand (without the involvement of programmers), allowing artists to devote all their energy to effect production, thereby effectively reducing production costs and improving the quality of results. As long as you have a certain foundation in 3dsmax modeling and rendering, you can easily create virtual reality scenes by learning and studying the VR-Platform platform. Compared with foreign virtual reality software, Zhongshidian's VR-Platform is more suitable for Chinese people to use and operate.

The scientific field has conducted in-depth research on the field of virtual reality, and VR has become a new and effective form of human-computer interaction. In the exhibition industry, VR technology, as a new interactive display technology, has also attracted our attention and application.

3. Current status and existing problems of domestic virtual conferences

Backward concepts: At present, the application of virtual exhibitions is not common in China. Most exhibition organizers regard the online informatization of exhibitions as simple web page construction, ignoring the functions it carries, such as brand building, business services, customer support, and data collection and management. They are even unable to accept virtual exhibitions as a new exhibition method.

Backward technology: According to relevant market surveys, among the more than 2,000 exhibitions in China, only 15% have theme websites and can provide basic business and service functions, but the application-level operations are complex; 35% of the exhibitions have websites, but the technology is backward, the professionalism is poor, the application operations are complex, and they can only provide simple business services; and as many as 50% of the exhibitions have only a few simple static pages, or have no website at all.

Single operation model: At present, domestic virtual exhibitions are mainly carried out by traditional exhibition industry and IT companies to build online exhibition platforms and networked multimedia exhibition halls, so that the network and exhibitions are closely integrated. However, due to the strong regionality, it is not replicable in other regions.

4. Impact of virtual reality technology on the exhibition industry and future prospects

In the context of the digital age, virtual reality technology will further change the traditional exhibition display form. It will enable the exhibition industry to present new expressions in terms of operation concept, exhibition design, display form, information communication, and audience experience.

1) From real-life display to virtual scene display in terms of the restoration of exhibition scenes: restore the traditional display scenes, create a multi-dimensional display space, make the audience feel immersive, appreciate the extraordinary experience brought by the virtual space, lead the audience into a surreal environment, and experience the fun that cannot be experienced in real scenes.

2) Virtual display will replace some physical display. New virtual display methods can replace a large number of physical exhibits: from physical to non-physical design, this makes "one exhibition, never ending" a reality. Virtual reality exhibition methods can make up for the inconvenience of physical display in exhibitions, save materials, extend the display space, and enrich the display content.

3) From one-way communication to interactive experience. The development of virtual reality interactive technology: the roles of visitors and exhibits are changed. Visitors are not only visitors, but also participants in exhibition activities. The exhibits are no longer static objects to be viewed, but can be combined into various states according to the needs of the exhibition, making the exhibition site a communication experience with time and space dislocation.

The integration of virtual reality technology has brought a revolution to the exhibition industry, and the gradual virtualization of exhibitions is the future development trend of the exhibition industry. However, virtual reality technology is not yet mature enough, and the cost of technology and equipment in actual application is relatively high. At present, it cannot completely replace the existence of physical exhibition activities, and the form and concept of virtual exhibitions also need time for people to gradually accept. However, as related technologies mature, virtual reality technology will become more and more popular in the exhibition industry, and continue to inject new vitality into the exhibition industry. It is not difficult to find that as a new experience technology, virtual reality technology will have a broader development prospect in the future application of exhibitions.