Wang Peng of Yihui Zhongmeng: Offline big data - the next outlet for intelligent technological innovation

[51CTO.com original article] The WOT 2016 Big Data Technology Summit hosted by 51CTO.com was held at the Beijing JW Marriott Hotel on November 25-26, 2016. Since 2012, the WOT brand conference has been successfully held for 12 sessions with the concept of "focusing on technology and serving technical personnel". It has not only accumulated a large number of expert resources, but also won the recognition and praise of IT practitioners and technology enthusiasts, and has become an important technology sharing and networking platform in the industry.

At the "Industry Application Practice" theme session of this year's WOT2016 Big Data Technology Summit, Wang Peng, Technical Director of the Big Data Department of Beijing Yihui Zhongmeng Network Technology Co., Ltd., gave a speech entitled "Zmeng Zhongmeng Offline Big Data Platform Architecture". After the meeting, the reporter interviewed Mr. Wang Peng.

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Wang Peng is the technical director of the Big Data Department of Beijing Yihui Zhongmeng Network Technology Co., Ltd. He has eleven years of experience in the industry, seven of which were spent in R&D and multicultural team management for multinational companies (American and Japanese). He joined Zhongmeng in 2014 and is responsible for the Server team, Windows team and innovative project incubation. He currently leads the Zhongmeng Big Data team, focusing on the storage, analysis and mining of massive data.

Big data has been a term for a long time, but is it getting further and further away from us? The big data we usually talk about is obtained online, but today we are going to talk about the story of offline big data.

In 2016, the number of active mobile devices reached 1.6 billion. In the era of mobile Internet, people's daily lives have been closely tied to smart devices. Mobile phones, watches, bracelets, etc., all these smart devices are carrying and describing people's data information, which is collectively called offline big data. Online big data is a product of the PC era, obtained through computers, communications and consumer products, while data in the mobile Internet era depends on offline big data to shine.

Teacher Wang Peng asked the reporter a question: Are people more likely to buy cars by searching for luxury cars online or by going to 4S stores to look at cars? Offline big data is an information basis that can capture the real actions of users. It can gain insight into the actual needs of consumers and meet these needs. This is also the accuracy of offline big data. Although there is a big difference between online data and offline data, the two sides are not opposite, but complementary. For current corporate promotion, the effective combination of offline big data and online big data is a complete promotion system. This multi-dimensional combination will make the data more accurate and targeted and produce more effective promotion effects.

For offline big data, it must accumulate to a certain level to effectively match user needs, but this accumulation process is long-term and costly; on the other hand, there are many styles of offline big data, and the data units are also different. There is no clear collection standard at present; in the PC era, it is enough to collect basic online data, but in the mobile Internet era, in addition to online data, there are also mobile phones and various wearable devices, and the amount of data generated is far greater than that of online. As more and more wearable devices penetrate into users' lives, offline big data will surely usher in explosive growth.

ZMENG was founded in 2013, focusing on offline consumer big data. From the steady accumulation of offline big data in the early stage to providing enterprises with precision marketing and big data application services based on smart hardware and big data technology, ZMENG has experienced the whole process of continuous expansion of offline big data volume and construction of user closed-loop system. "When we first did offline big data, we thought that the share of independent devices would be about tens of millions or more. After the test, we found that there were 800 million. Later, the survey showed that the average person would change the device after using the mobile device for 1.5 years or 2 years. 800 million mobile devices in 3 years are not a lot, but this also strengthened our determination to do offline big data." Up to now, ZMENG has the largest offline database system in China, including more than 200,000 national cooperative merchants, 400,000 data hotspots covering more than 300 cities, a total of more than 800 million independent mobile device offline data, and 1000+ crowd tags generated by real-time docking with more than 3 billion online data, which laid a solid foundation for the segmentation and portrait description of the crowd for ZMENG to provide big data application services.

Wang Peng also said that ZMENG's unique big data collection patent technology and perfect information processing system not only protect the privacy of user data but also solve the problem of data security. For ZMENG, connecting offline and online data to provide users with more effective mobile precision marketing solutions is the key at the moment. We believe that in the near future, the combination of offline big data and online big data in more dimensions will bring more new experiences and surprises to people's lives, which is what we look forward to.

[51CTO original article, please indicate the original author and source as 51CTO.com when reprinting on partner sites]